Why do people buy, and why should they buy from you? If you’re selling high-ticket offers, you need to understand what makes an offer truly compelling. In this special recap episode, we revisit our conversation with Zach Hesterberg, founder of Paid Events, to break down the key ingredients of a great offer. We explore how every purchase decision ties back to four core desires — better health, better relationships, more time, or more money — and why the best offers speak directly to these motivations. You'll also learn why people don’t buy processes or features; they buy results. Tune in to discover how to position your offer for maximum impact and make it irresistible to your audience!

What if you could convert high-ticket clients without relying on exhausting one-on-one sales calls? Zach Hesterberg, founder of Paid Events, has helped business owners do just that. By leveraging paid virtual events, he’s helped generate six and seven-figure paydays while eliminating the unpredictability of traditional sales funnels. In this episode, he shares why events are one of the most efficient ways to build trust and increase conversions without burnout. He breaks down pricing strategies, event structures, and the biggest mistakes people make when hosting live events. You’ll also learn why shorter, multi-day sessions outperform all-day events, strategies for driving traffic using organic and paid methods, and how to create an irresistible offer for your audience. If you want to scale your business without relying on endless sales calls, this conversation is a must-listen. Tune in now!

Scaling your business starts with hiring the right people at the right time. In this episode, we dive into one of the biggest challenges entrepreneurs face—when and who to hire first. We break down the essential hires that will help you free up time, scale your business, and build a thriving personal brand. Hear why you should hire for your personal life initially and a first-hire suggestion that may surprise you. Learn about the value of outsourcing household chores, the role of an assistant, when you should consider hiring marketing support, and what makes marketing a "tactical" skill set. Find out about the pros and cons of contractors, hear advice for hiring an accountant, discover the importance of delegating client work, uncover the secret to scaling your business successfully, and delve into the fundamental departments every business needs. Join us to unpack the skills you need to build a high-performing team and take the next step in growing your business. Tune in now!

Our previous episode featuring Jen Kem blew our minds, as she shared significant and monumental advice on monetizing live events! So of course, we just had to have her back, and today, we are thrilled for her return as she dives into the inner workings of her new book, Unicorn Team: The Nine Leadership Types You Need to Launch Your Big Ideas with Speed and Success. Jen is a Forbes-recognized top brand strategist specializing in launching innovative ideas with high-performing teams, and we begin today’s conversation with a high-level overview of her latest written work. Jen then explains the basic requirements for modern leaders, what a unicorn team is and how to build one, the nine motivational or leadership energies necessary for success, and the undeniable significance of energy. To end, our guest shares valuable advice on protecting your energy as we learn how to connect with the remarkable Jen Kem.

Is retirement really the finish line? A thought-provoking discussion unfolds about redefining work for the long term. Listeners explore how the concept of retirement evolved and why it shouldn't mean withdrawal from meaningful activities. Instead, it’s about finding purpose and contribution throughout life, even after traditional jobs. The conversation encourages a shift in mindset, emphasizing lifelong service and the invaluable experiences that retirees can pass on. Tune in for inspiration on making work a meaningful journey!

Caleb Guilliams shares his journey of founding BetterWealth at just 21, challenging traditional views on wealth. He emphasizes the importance of aligning financial strategies with personal values for true success. The conversation delves into the significance of tracking money, the effective use of debt, and the distinction between consumption and saving. Caleb advocates for mindful money management and viewing finances as tools for personal growth, ultimately encouraging listeners to embrace a more intentional and empowered approach to wealth.

After our recent conversation with the author of the wonderful nine-book series The Secret of the Hidden Scrolls, Mike Thomas, and in line with our own Bestseller Lunch Plan at Brand Builders Group, we have laid out a four-step process that serves as a great longtail sales strategy. We begin with the importance of adequate market testing before exploring word of mouth, having a complete product, relying on a tunnel-vision marketing strategy, and the power of giving your product away to those in your target market. To end, we discuss the universal human condition of being willing to do more when our actions are incentivized.

Join Mike Thomas, the legendary author of The Secret of the Hidden Scrolls series, as he shares his remarkable journey selling over 650,000 books. He reveals the inspiration behind his time-traveling tales and details how he leveraged one transformative marketing strategy: influencer outreach. Discover his meticulous approach to engaging partners, the importance of physical copies for promotion, and the pros and cons of alternative marketing avenues, including Facebook and Amazon Ads. Mike's insights into the power of word-of-mouth marketing and community engagement are invaluable for aspiring authors.

If you're looking for excellent books to add to your list for 2025, then you have come to the right place! In today’s special recap episode, AJ shares her favorite reads from the past year, her top quotes from each book, and why you should put these titles on your reading list for 2025. Learn timeless lessons about growth and success in What Got You Here Won't Get You There by Marshall Goldsmith and Take the Stairs by Rory Vaden. Uncover deep personal teachings on marriage and faith in Sacred Marriage by Gary Thomas. And dive deep on leadership and relationships in The Go-Giver by Bob Burg and Unreasonable Hospitality by Will Guidara. Tune in now to find out why each of these books should be on your reading list for 2025!

AJ Vaden discusses her commitment to reading two books a month, sharing the most impactful reads of 2024. She highlights 'Unreasonable Hospitality' as essential for team dynamics and 'Sacred Marriage' for deepening relationship insights. 'The Go-Giver' emphasizes learning through connections, while AJ reflects on her husband’s 'Take the Stairs' regarding self-discipline. She encourages listeners to ask how they are implementing their learnings to create real change in their lives.