Wealthy and Well-Known Podcast
Rory & AJ Vaden
Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group.
This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you're launching a book, scaling a business, or trying to become a recognized expert in your space, you'll learn how to craft a Monetized Personal Brand™ that drives massive impact.
Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You'll hear directly from the minds behind some of today's most influential personal brands.
Subscribe and turn on notifications — because your message matters, and the world needs to know your name.
This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you're launching a book, scaling a business, or trying to become a recognized expert in your space, you'll learn how to craft a Monetized Personal Brand™ that drives massive impact.
Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You'll hear directly from the minds behind some of today's most influential personal brands.
Subscribe and turn on notifications — because your message matters, and the world needs to know your name.
Episodes
Mentioned books
Dec 9, 2025 • 49min
How AI Is Helping Us Scale Without Hiring or Firing: The Future of Personal Brands Starts Here
Discover how AI is revolutionizing scaling in business without losing the human touch. Learn why understanding growth versus scale is crucial for profit. Explore a unique two-audience approach that benefits both clients and team members. Hear about proprietary bots that solve recurring issues and save time. Find out how intelligent tools can enhance hiring processes and boost quality. Avoid common AI mistakes and see why AI should assist, not replace, human creativity in building impactful brands.
Dec 2, 2025 • 55min
Peace Is the New Profit: Our Real-Life Money Philosophy
Rory and AJ Vaden reveal their unique approach to money, emphasizing that 'peace is the new profit.' They discuss the benefits of debt-free living and conservative investing, opting for stability over risk. Their innovative budgeting techniques and segregated bank accounts help avoid financial disputes in marriage. The power of tithing and generosity transforms their financial philosophy. This candid conversation offers deeper insights into achieving financial peace without succumbing to the pressure of flashy wealth.
5 snips
Dec 2, 2025 • 2min
Welcome to our new chapter - Wealthy and Well-Known Podcast with Rory & AJ Vaden
Rory and AJ delve into the exciting journey of building a Monetized Personal Brand™. They discuss unique strategies for launching books and scaling businesses. The hosts emphasize their mission to help mission-driven messengers establish both reputation and revenue. Expect inspiring case studies and insights from influential entrepreneurs and bestselling authors. As they introduce a new co-hosted format, listeners are encouraged to actively participate and embrace their path to becoming wealthy and well-known.
Nov 11, 2025 • 29min
The 5 Luxury Levers: Neen James on Creating Irresistible, High-Ticket Client Experiences
Neen James, a client experience strategist and keynote speaker, discusses how luxury is not just about price but about genuine connections. She introduces her 'Experience Elevation Model' featuring five luxury levers: Entice, Invite, Excite, Delight, and Ignite. Neen highlights the rising demand for personalized, high-ticket offers and shares creative ways to craft memorable experiences like surprise hotel visits and handwritten notes. She also explores how to redefine luxury as inclusive and authentic, emphasizing the importance of making clients feel truly valued.
23 snips
Nov 4, 2025 • 31min
Lead with Generosity: How to Build Influence Through Authentic Relationships with Keith Ferrazzi
Join Keith Ferrazzi, a number one New York Times bestselling author known for his insights on authentic networking and relationship-building, as he reveals transformative principles for fostering influence through generosity. He shares his five packets of generosity, the seven Ps of preparation, and the importance of vulnerability in creating genuine connections. Keith also discusses how AI will impact relationships, the significance of intentional networking, and the art of getting warm introductions without manipulation. Prepare to rethink networking!
Oct 28, 2025 • 53min
From $25 to $1 Million a Month: The Marketing Machine Behind a $300M Exit with Lee Pepper
In this engaging discussion, Lee Pepper, a U.S. Army veteran and marketing strategist, shares insights from his book, Never Outmatched. He reveals how a data-driven approach transformed a behavioral healthcare company, leading to a $300 million exit. Lee emphasizes the importance of measurable metrics and strategic planning over fleeting trends. He also discusses the necessity of paid search for quick market capture and the evolving role of AI in marketing. Discover how to build a predictable, revenue-generating marketing machine.
Oct 21, 2025 • 25min
How AI Will Affect the Future of Marketing for Small Businesses with Sara Nay
In this engaging discussion, Sara Nay, CEO of Duct Tape Marketing Group and author of Unchained, shares her insights on how AI impacts small business marketing. She emphasizes the importance of establishing strategy before outsourcing and highlights common pitfalls like relying on generic AI content. Sara advocates for leveraging AI as an assistant rather than a replacement, while stressing the need for authentic human connection to build trust. Small business owners will find valuable tactics to enhance their marketing effectiveness in a tech-driven world.
6 snips
Oct 14, 2025 • 46min
One Rich Relationship 1,000 Casual Connections: The Framework That Built a $100M Network with Selena Soo
In this engaging conversation, Selena Soo, a USA Today bestselling author and a multi-seven-figure entrepreneur, reveals how to forge rich relationships that drive success. She introduces her powerful '6 Circles of Connection' model, highlighting the difference between casual contacts and meaningful connections. Selena discusses the transformative concept of breathtaking generosity, shares strategies for connecting with influencers, and emphasizes the importance of nurturing your network, especially in an AI-driven world. This insightful session offers actionable advice for elevating your personal brand.
6 snips
Oct 7, 2025 • 44min
Why Physicians Need a Personal Brand: How to take back control and confidence through real content with Dr. Mina
In this engaging discussion, Dr. Mina, a Harvard-trained dermatologist and podcaster, shares her inspiring journey of reclaiming her voice and transforming patient education. She emphasizes why physicians must shed the stigma of self-promotion and embrace personal branding to meet patients where they are. Dr. Mina discusses how to create valuable content from everyday patient interactions, counters misinformation in medicine, and opens up new opportunities through her brand. Her insights offer a roadmap for health professionals seeking to balance authenticity with influence.
Sep 30, 2025 • 56min
Optimize Energy, Influence, & Income: Lessons from Ben Greenfield's High‑Performance Brand
In this engaging conversation, Ben Greenfield, a New York Times bestselling author and biohacker, shares his journey from personal trainer to entrepreneur. He reveals high-performance health hacks like grounding and light exposure to optimize energy and well-being. Ben discusses his shift to digital platforms for business growth and the importance of hiring help to scale effectively. Learn about his transparent supplement brand, Kion, and insights on balance in life and work, ensuring you thrive without burning out.
