

Scaling 8 and 9 Figure Businesses with Mike and Kass Lazerow
Jun 17, 2025
Join Mike and Kass Lazerow, a dynamic couple known for co-founding Buddy Media, as they dive into the gritty realities of entrepreneurship. They discuss the pitfalls of viral success versus real business value and share their experiences on balancing personal and professional life. Learn how refining systems trumps simply hiring more staff, and discover their strategies for avoiding the 'swamp' of stagnation. With insights from their upcoming book, they emphasize that real impact goes beyond trends—it's about creating lasting change.
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Early Entrepreneurial Crash
- Kass Lazerow shared her first independent entrepreneurial race with golf.com in the late 90s internet boom.
- They faced a tough crash when their initial acquirer went bankrupt, illustrating the harsh realities of entrepreneurship.
Hard Work Over Overnight Success
- Mike Lazerow emphasizes that hard work is the virtue behind entrepreneurship, not overnight success.
- Real growth comes from consistent, persistent effort over time, not viral or instant wins.
Build Investor Relationships Early
- Invest in genuine relationships with investors well before needing funding.
- Networking builds a foundation that makes raising capital much easier and avoids transactional burnout.