Kass Lazerow

Michael Lazerow, a visionary entrepreneur behind Golf.com and Buddy Media, teams up with his wife Kass, an expert in operations and kindness-driven leadership. They share their journey from launching startups to navigating success, emphasizing the myths of entrepreneurship and the necessity of embracing failure. Kass discusses the art of firing with empathy, while both explore the delicate balance between business and family life. Their candid insights offer valuable lessons on trust, transparency, and the importance of genuine relationships in entrepreneurship.

Mike and Kass Lazerow, co-founders of Buddy Media and seasoned entrepreneurs, discuss their remarkable journey as partners in business and marriage. They share their tumultuous experience during the dot-com boom, including a near-collapse due to a botched acquisition and the strains of financial stress. The pair also delve into the importance of adaptability in entrepreneurship, effective board relationships, and employee engagement initiatives. Their insights reveal that success is often messy, blending personal and professional resilience.

Kass and Mike Lazerow, successful serial entrepreneurs and investors behind Golf.com and Buddy Media, dive into the messy reality of entrepreneurial success. They discuss how actions and attitudes shape long-term success and the importance of embracing unglamorous work. Learn why responsiveness and market understanding are crucial for managing startups. The duo shares personal stories of resilience, emphasizing the value of learning from setbacks and finding opportunity in rejection. Their insights inspire aspiring entrepreneurs to keep shoveling through challenges.

In this engaging conversation, Mike and Kass Lazerow, serial entrepreneurs behind Golf.com and Buddy Media, share their fascinating journey from pitching early Facebook to mastering social media marketing. They discuss innovative strategies that revolutionized brand engagements and the powerful lessons from their successful exit to Salesforce for $745 million. The duo also touches on the importance of mentorship, overcoming entrepreneurial distractions, and their transition into content creation, offering valuable insights for aspiring entrepreneurs.

Michael Parekh, an AI expert with a background at Goldman Sachs, joins Mike and Kass Lazerow, founders and authors of "Shoveling Shit: A Love Story." They explore the roaring growth of AI, dissect Google’s dominance, and analyze Palantir's meteoric rise. The Lazerows share real entrepreneurial struggles, emphasizing the importance of hiring and strong company culture. They also delve into the innovative marketing strategies of Liquid Death, revealing how storytelling fuels brand loyalty and consumer engagement.