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Masters of Scale

Live from SXSW: Mike and Kass Lazerow’s ‘messy’ path to success

Mar 20, 2025
Mike and Kass Lazerow, co-founders of Buddy Media and seasoned entrepreneurs, discuss their remarkable journey as partners in business and marriage. They share their tumultuous experience during the dot-com boom, including a near-collapse due to a botched acquisition and the strains of financial stress. The pair also delve into the importance of adaptability in entrepreneurship, effective board relationships, and employee engagement initiatives. Their insights reveal that success is often messy, blending personal and professional resilience.
37:59

Podcast summary created with Snipd AI

Quick takeaways

  • Mike and Kass Lazerow emphasize that resilience and adaptability in entrepreneurship are essential for overcoming challenges and achieving success.
  • The importance of fostering a strong and inclusive company culture is crucial for enhancing teamwork and overall organizational success.

Deep dives

Innovative CRM Solutions

Atio represents a new wave in customer relationship management systems by adapting to the unique workflows of each business rather than requiring businesses to adjust to its framework. Its AI capabilities allow it to automate routine tasks, such as organizing contacts and syncing calendars, thus minimizing manual data entry. This automated approach not only streamlines operations but also empowers teams to prioritize scaling their business rather than getting bogged down in administrative tasks. The introduction of such innovative solutions highlights the shift in how technology is becoming increasingly aligned with operational needs.

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