Masters of Scale Live from SXSW: Mike and Kass Lazerow’s ‘messy’ path to success
26 snips
Mar 20, 2025 
Mike and Kass Lazerow, co-founders of Buddy Media and seasoned entrepreneurs, discuss their remarkable journey as partners in business and marriage. They share their tumultuous experience during the dot-com boom, including a near-collapse due to a botched acquisition and the strains of financial stress. The pair also delve into the importance of adaptability in entrepreneurship, effective board relationships, and employee engagement initiatives. Their insights reveal that success is often messy, blending personal and professional resilience.
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Dot-Com Bubble Burst
- Mike and Kass Lazerow sold golf.com to ChipShot just before the dot-com bubble burst.
- ChipShot went bankrupt, leaving the Lazerows with no control over their finances.
Transparency with Employees
- Be transparent with your employees, especially during tough times.
- Open communication can maintain trust and morale even when facing financial difficulties.
Choosing Investors Wisely
- Choose your investors carefully, ensuring they align with your values and can handle financial risk.
- Ensure investors understand the possibility of losing their investment.
