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Masters of Scale
Live from SXSW: Mike and Kass Lazerow’s ‘messy’ path to success
Mar 20, 2025
Mike and Kass Lazerow, co-founders of Buddy Media and seasoned entrepreneurs, discuss their remarkable journey as partners in business and marriage. They share their tumultuous experience during the dot-com boom, including a near-collapse due to a botched acquisition and the strains of financial stress. The pair also delve into the importance of adaptability in entrepreneurship, effective board relationships, and employee engagement initiatives. Their insights reveal that success is often messy, blending personal and professional resilience.
37:59
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Quick takeaways
- Mike and Kass Lazerow emphasize that resilience and adaptability in entrepreneurship are essential for overcoming challenges and achieving success.
- The importance of fostering a strong and inclusive company culture is crucial for enhancing teamwork and overall organizational success.
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