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Live from SXSW: Mike and Kass Lazerow’s ‘messy’ path to success

Masters of Scale

CHAPTER

Strategic Hiring and Mergers in Tech

This chapter explores key decisions made during the growth of a tech company, focusing on the impact of hiring a top salesperson from Salesforce and the complexities of a merger with Salesforce itself. It discusses negotiation challenges, competitive pressures from major players like Google and Microsoft, and offers insights into investment strategies and the critical evaluation of startup dynamics.

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