

Kass & Mike Lazerow — Shoveling Shit: A Love Story About The Entrepreneur’s Messy Path to Success, Building Golf.com & Selling Buddy Media to Salesforce
May 30, 2025
Mike and Kass Lazerow, co-founders of Golf.com and Buddy Media, share their unique journey of love and entrepreneurship. They talk about their unconventional email proposal and how they navigate the challenges of building businesses together. The couple reflects on the emotional toll of entrepreneurship, the importance of trust in relationships, and the impact of their successful exit from Buddy Media to Salesforce. Their candid discussion highlights the messy realities of startup life while emphasizing gratitude and community in the entrepreneurial space.
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Email Proposal Story
- Mike proposed to Kass via email during a launch day, causing a delayed response that humorously stressed him out.
- This moment highlights their unique, work-centered relationship dynamic early on.
Trust in Business Partnerships
- Building trust and communication is essential when working with your partner in business.
- Playing to each other's strengths strengthens both relationship and company success.
Power of Vulnerability and Transparency
- Vulnerability and transparency transform leadership and relationships in entrepreneurship.
- Owning mistakes and communicating openly builds stronger partnerships and resilience.