Shoveling $h!t: A Love Story About the Hard Lessons Learned From the Messy Path to Succes with Kass & Mike Lazerow
Jan 8, 2025
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Kass and Mike Lazerow, successful serial entrepreneurs and investors behind Golf.com and Buddy Media, dive into the messy reality of entrepreneurial success. They discuss how actions and attitudes shape long-term success and the importance of embracing unglamorous work. Learn why responsiveness and market understanding are crucial for managing startups. The duo shares personal stories of resilience, emphasizing the value of learning from setbacks and finding opportunity in rejection. Their insights inspire aspiring entrepreneurs to keep shoveling through challenges.
Personal conduct and how we make others feel are crucial factors in determining entrepreneurial success, beyond just the actions we take.
Embracing messy, unglamorous work and overcoming setbacks are essential for entrepreneurs to navigate challenges and achieve long-term success.
Deep dives
The Power of How You Act
Success is more influenced by personal conduct than just actions taken or tasks completed. Emphasizing that attitudes, values, and energy contribute significantly to the impact one has on others, it's clear that how individuals make others feel leaves a lasting impression. For instance, a well-known quote reinforces this idea: people may forget what you said or did, but they will remember how you made them feel. This mindset is crucial for building a legacy and cultivating relationships that foster long-term success.
Key Questions for Entrepreneurial Success
A set of six critical questions helps entrepreneurs determine the viability of their ideas, underlining the necessity of understanding the market and its size before pursuing an opportunity. Identifying whether there’s a substantial market for a product or service is essential, as illustrated by the example of the water market, which serves as a massive potential for success. This focus not only aids decision-making but also prevents distraction from pursuing multiple ideas that may lead to overwhelm and diluted efforts. Moreover, understanding marketing strategies and adequately preparing for the financial demands of growth is equally essential for any startup.
Embracing the Grind of Entrepreneurship
Successful entrepreneurs must adopt a mindset that welcomes the messy, unglamorous work often required to build a business. This includes handling setbacks such as employee turnover, financial strains, and the relentless challenges that arise in daily operations. Entrepreneurs who learn to embrace and even love these struggles are better prepared to navigate their journeys and find success. It's emphasized that the willingness to consistently 'shovel' through difficulties is critical, with examples from the founders' own experiences demonstrating the resilience and grit needed to thrive.
Kass and Mike Lazerow are serial entrepreneurs and investors best known as the cofounders of Golf.com and Buddy Media, that sold to Salesforce for 745 million dollars. They are in high demand as public speakers, writers, and podcast guests and recently wrote a book called Shoveling $h!t: The Messy Path to Entrepreneurial Success.
Top 3 Value Bombs
1. Most people think you become successful by what you do , however, how you act determines your success. It is how you did it and how you make people feel.
2. Shoveling is represented by the willingness to embrace the messy, unglorious type of work that every founder has to do.
3. You can be knocked up a thousand times as an entrepreneur but if you start to get back up and start shoveling you can still succeed.
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