9min chapter

Entrepreneurs on Fire cover image

Shoveling $h!t: A Love Story About the Hard Lessons Learned From the Messy Path to Succes with Kass & Mike Lazerow

Entrepreneurs on Fire

CHAPTER

Navigating Startup Marketing Challenges

This chapter delves into the critical yet often ignored aspects of marketing for startups, emphasizing the need for strategic planning and creativity. It also addresses the hard work entrepreneurs must undertake, including effective pivoting in business models and adapting to crises like turnover and funding issues.

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