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The Edward Show
Zuck turned down our pitch, changed his mind, and we made $745 mil
Jan 21, 2025
In this engaging conversation, Mike and Kass Lazerow, serial entrepreneurs behind Golf.com and Buddy Media, share their fascinating journey from pitching early Facebook to mastering social media marketing. They discuss innovative strategies that revolutionized brand engagements and the powerful lessons from their successful exit to Salesforce for $745 million. The duo also touches on the importance of mentorship, overcoming entrepreneurial distractions, and their transition into content creation, offering valuable insights for aspiring entrepreneurs.
01:19:28
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Quick takeaways
- Mike and Kass Lazerow initially faced resistance from Mark Zuckerberg, highlighting the challenging early days of monetizing Facebook for advertisers.
- Buddy Media's unique software solutions enabled brands to effectively reach targeted demographics on Facebook, revolutionizing social media marketing.
Deep dives
The Early Days with Facebook
The discussion highlights the initial resistance from Mark Zuckerberg regarding advertisers on Facebook, illustrating a time when the platform was not yet the social media giant it is today. During a meeting at the second F8 developer conference, Zuckerberg appeared focused on growing the network rather than monetizing it through advertising. The founders of Buddy Media recognized the potential of Facebook as a marketing platform and dedicated themselves to onboarding brands despite Zuckerberg's initial skepticism. Their encounters reveal the transformation of Facebook from a startup into a global entity, and the excitement of working at the forefront of social media during its formative days.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode