

Zuck turned down our pitch, changed his mind, and we made $745 mil
14 snips Jan 21, 2025
In this engaging conversation, Mike and Kass Lazerow, serial entrepreneurs behind Golf.com and Buddy Media, share their fascinating journey from pitching early Facebook to mastering social media marketing. They discuss innovative strategies that revolutionized brand engagements and the powerful lessons from their successful exit to Salesforce for $745 million. The duo also touches on the importance of mentorship, overcoming entrepreneurial distractions, and their transition into content creation, offering valuable insights for aspiring entrepreneurs.
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Early Facebook Pitch
- Mike and Kass Lazerow pitched Mark Zuckerberg about advertising on Facebook when it had only 200 employees.
- Zuckerberg, focused on growth, initially dismissed the idea.
Buddy Media: A Platform, Not an Agency
- Buddy Media wasn't an ad agency but a software platform.
- It empowered large brands to manage and target their Facebook presence effectively.
Event Marketing on a Budget
- Secure thought leadership opportunities at events.
- Negotiate for multiple sponsorships, maximizing brand visibility.