E597: How Waqar Azeem and his team made and launched Usermaven, getting $120,260 in revenue in their first 3 weeks. In this, we’ll cover: - How they got the idea to build this SaaS - How they got beta users and validated the idea - What channels they used to drive visitors to their website - Why they decided to do a lifetime deal (LTD) and how they did it without Appsumo - The best practices of running a lifetime deal campaign - Traffic stats, revenue figures, and everything in between is revealed Buckle up and get a cup of coffee because this is going to be a deep and interesting one ☕️🤓 ⭐️ Source: https://www.indiehackers.com/post/how-we-made-120-260-in-3-weeks-of-launching-our-saas-d4e5d1f8fb 🖥️ List of 1,000 Slack Communities: https://standuply.com/The_List_of_1000_Slack_Communities_by_Standuply.pdf 🧲 Compact Keywords - Get purchase-intent traffic for your business through SEO - step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction 00:39 Overview of Usermaven's Journey 01:19 The Birth of Usermaven 02:28 Building the Initial Product 03:16 Challenges with Existing Tools 04:12 Beta Users and Validation 05:38 Driving Traffic to Beta Access 06:26 Utilizing Social Media and Communities 07:55 Exploring Other Platforms for Beta Users 10:39 Public Launch Strategy 11:41 Executing the LTD Campaign 14:13 Marketing and Revenue Generation 17:40 Post-LTD Campaign Growth 18:57 Conclusion and Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #saasmarketing #indiehackers #ycombinator #startups

Dive into the world of SEO as the host tests Grok 3's DeepSearch and compares results from various AI chatbots. Discover effective short-term marketing tactics like launching on Product Hunt, alongside the lasting benefits of evergreen strategies. You'll learn how to create viral content and leverage powerful case studies of successful digital campaigns. Plus, explore the intersection of AI and marketing, revealing how cutting-edge tools can supercharge your strategies.

E595: Growing a business requires countless small wins that add up to some very big victories. But there is one change that REALLY moves that needle. It doesn’t just move the needle, it crushes it. And what might that one little change be? Your price. Double it. That’s right, double your price. You see, we have a nasty habit of undervaluing our services. This is especially true for first-time SaaS entrepreneurs. Most of us are down-right SCARED to price our product. Who am I to ask for so much? And if I ask for less, I’ll get more customers! So, you end up pricing your product at $10/month. Wrong, wrong, wrong, so completely and utterly wrong. If you haven’t tested different prices yet, the odds are incredibly high that you’ve under-priced your services. This isn’t just hurting you, it’s also hurting your customers. You’re doing your customers a disservice if you don’t charge them enough. Yup, you’re hurting your customers. Why? Two reasons. 1) Reason Numero Uno With lower margins, you’ll have less cash to invest back into the business. This means a worse product, worse service, and customers that don’t receive as many benefits from you as they could. There is absolutely nothing wrong with charging more, especially if you pile that extra cash back into the business. 2) Reason Numero Dos Different prices give you different customers. In general, the lower your price, the more demanding the customer. There are people out there who genuinely want to pay you what you’re worth. They have real problems and need real solutions. You want these customers, you love these customers. And they love you. But you’ve also got a bunch of customers who will never appreciate what your product does for them. They complain, submit back-to-back support tickets all week long, and demoralize your team because they’ll never be happy. When you lower your price, you attract a LOT more of these customers. Which prevents your team from focusing on the customers that are actually a perfect fit for your business. This leaves everyone disappointed. I know it’s scary. But here’s what you get when you double your price: 1. The single biggest increase in revenue you’ll ever see from one change. Better customers. 2. More cash to invest in the business. 3. If these benefits don’t tickle your fancy, I don’t know what will. Won’t you get fewer customers? In most cases, your conversion rates won’t drop at all. And if they do, it’s by a marginal amount. The increase in revenue will more than make up for it. What if it doesn’t go well and conversions plummet? Then just reverse the change. Don’t take my word for it, though. Test the new price for a month and see how your signups and conversion rates change. It’s pretty easy to reverse the price change if things don’t turn out to be so rosy. Any customers you acquired that month would be more than happy to get moved to your old, cheaper plans. When won’t this work? If you’ve already raised your price a couple of times, you’ll want to be more careful. You’ll be much closer to your market sweet-spot and it won’t take much to push your prices too high. This also depends on your company strategy. Your long-term vision might be to provide a great SaaS product for small businesses like Constant Contact and Intuit have. In this case, another jump might price yourself out of the market. So be careful. But if you want to move up-market and go after bigger fish, raise your prices as high as you think your product can currently justify. Then raise them again when you improve your product. Race to the top my friend. It’s also not a sure-win if you have lots of experience with pricing and/or your market. You’ll get a lot closer to the ideal price on day one. Won’t people notice the new price and complain? Nope. No one will notice. As long as you grandfather all your old customers in and keep their subscription fees the same, not a single person will care. If someone does happen to notice, simply give them the lower price and call it a day. Go double your price. The potential rewards are huge and there’s very little risk. This is one of the few bets you can make that have a ton of upside with very little downside. ⭐️ Source: https://larslofgren.com/saas-growth-hacking/ 💎 Compact Keywords - Get purchase-intent traffic for your business through SEO - step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Lars Lofgren and His SEO Success 00:41 The Most Reliable Growth Hack for SaaS 01:18 Doubling Your Price 02:27 Reasons to Charge More 03:50 Common Concerns 05:51 Personal Experience 07:19 Conclusion and Episode Wrap-Up The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #saas #saasmarketing #startups #ycombinator

E594: Is it a good strategy to copy your competitors’ backlink profile? This is actually something that lots of SEOs do. It takes time, but many SEOs believe it will be worth it. Is it, though? Does it work, and is it a good strategy? We answer that and much more on this episode of the show. Can you outsmart Google? What are the best guiding principles for link building and SEO as a whole? 🤌 Source: https://www.reddit.com/r/SEO/comments/1imd65e/link_building_in_2025_strategies_for_success_and/ 💎 Compact Keywords - Get purchase-intent traffic for your business through SEO - step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Competitor Sniping in SEO 00:33 Common SEO Shortcuts and Their Pitfalls 01:37 Detailed Analysis of Competitor Sniping 02:12 Why Copying Competitor Links May Fail 03:26 Outsmarting Google 07:26 Ranking Above the New York Times 08:57 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #linkbuilding #backlinks #seotips #searchengineoptimization

Daniel Vassalo, an expert in selling information products, shares his remarkable journey of earning over $210,000 through a PDF and video. He dives into the crucial lessons learned from his early failures, emphasizing the importance of audience research and effective marketing strategies. Vassalo reveals the vital role of pricing experiments and promotional campaigns that skyrocketed his sales. With graphs and real examples, he demonstrates how to transform mistakes into success in the booming creator economy.

Explore the booming creator economy and discover how to turn your knowledge into profitable info products. Learn how to identify lucrative niches through market research and competitor analysis. Understand the importance of genuine expertise in crafting impactful content. Find out how to validate your ideas before diving in, with a captivating case study of a successful pre-sold course. Get tips on scaling your product through automation and community engagement. It's all about creating value and driving sales!

Uncover the secret world of hidden keywords that can skyrocket your sales. Discover how to conduct effective keyword research for niche markets and boost your online visibility. Learn step-by-step techniques for optimizing your pages and expanding your keyword opportunities. Plus, find out how to leverage super high intent keywords to attract purchase-ready traffic. Empower your business with tailored SEO strategies and watch your engagement soar!

E590: High link velocity is typically way better than low link velocity because it usually indicates virality and real sharing. Virality means real backlinks from top publications, without black hat techniques. This is an explanation of how positive link velocity led the same outstanding SEO results as a competitor, for only 20% of the backlinks. Then, there are two case studies of crazy link velocity. One that cost a lot of money and one that was pretty much free. Finally, we go into creative link velocity strategies for how you can do this and how I plan to. 🎧 Listen to E587, “Stopped Using Link Inserts, Rankings Increased” - https://youtu.be/FuVqU-n7xHc ⭐️ Source for this episode: https://www.reddit.com/r/SEO/comments/1imd65e/link_building_in_2025_strategies_for_success_and/ 🚀 Compact Keywords - Get purchase-intent traffic for your business through SEO (few backlinks needed) - step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction 00:45 Link Quality vs. Quantity 03:52 Real-World Examples of Link Velocity 04:06 Case Study: Friend.com 07:59 Case Study: Neon Money Club 09:46 Creative Strategies for Link Building 10:29 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #linkbuilding #backlinks

E589: How this consumer app used 45 accounts across TikTok and a lot of trial and error to scale to over 120 million views in only 3 months. The app is Yope, a montage app for friend groups. Whereas their competitors are only going after the English market, Yope is focusing on videos for the Spanish-language market. Out of 45 accounts, more than 50% are in Spanish. Each account posts twice a day, with over 1,500 videos posted to date. The Spanish accounts are performing incredibly well, with tt@mar_yope leading the way—averaging 110K views, with the highest reaching 5.3M. Check out this English account: tt@janin.yope. It took her 70 videos before hitting her first viral one at 1M views. Now, she has videos with 4.4M, 5.3M, and 2.5M views on top of that first one. Good things take time. Building strong accounts and fine-tuning them is key. The idea that "post every day and you’ll be rewarded" by the TikTok algorithm is definitely real. It took 45 videos for tt@yrrah.yope to get a breakthrough. Now, she has 6 videos over 1M views and 35 videos performing 10x better than the median. Formats vary from text posts, with hooks like: "Me explaining to my boyfriend how we literally have 4 DAYS to download Yope so that on January 1st we can create a secret album of us, and at the end of the year have a recap movie with all our memories." To app-style videos with hook to app demo. From talking videos to slideshows to memes, Yope is exceptionally good at building accounts. Diving deeper, it looks like they’re a Ukrainian company now operating from London. That could explain why they’re targeting EU markets—or it might just be a strategic move. There was one Polish account, and they might have more niche EU ones. They started by targeting multiple languages and successfully built viral accounts in each one. Now, they’re scaling up, with 15 new accounts launched in the past two weeks. The app was created in 2022, but they only started this multi-account UGC strategy three months ago. And now, they’re absolutely crushing it. ⭐️ Source: https://x.com/iamgdsa/status/1889326927531372626 💎 Compact Keywords - Get tons of purchase-intent traffic for your business through SEO - step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction 00:34 Case Study: Yope’s Viral Success 01:11 Locket Widget Comparison 01:55 Differentiation With the Spanish Speaking Marketing 03:18 Building Viral Accounts: Strategies and Hooks 05:35 Scaling Up 05:47 Conclusion and Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #tiktokmarketing #instagrammarketing #appmarketing #socialmediamarketing

E588: Joshua Ryan Schaver (@bagelfinagles on IG) gives his funnel for doing $20,000+/month with Instagram. If you’re doing organic Instagram marketing, especially as a creator, or thinking about starting, this will be useful. This means not spending on ads, just making Reels and normal Posts. This is the 4 step funnel that Josh has developed. 1️⃣ Step 1 – Create a webpage, a blog post, etc. 2️⃣ Step 2 – Create a free product and paid products. (You don’t have to make these yourself—these could be as simple as affiliate links—but the real money is in your own branded products.) Read the comments on your posts; this will help you develop other products or services, as you’ll see below. 3️⃣ Step 3 – Start using CTAs (Calls to Action) in your posts, comments, replies, videos, etc. It’s important to drive traffic to your site, gain more followers, and grow your email list! 4️⃣ Step 4 – Use your email list to retarget your audience. Implement the best-performing CTAs in newer videos. Understand the relationship between viral traffic and regular traffic to your website. Viral traffic should be directed toward free items and then FUNNELED down to higher-ticket products. 🔖 Source: https://www.reddit.com/r/InstagramMarketing/comments/1fmura6/20000_in_30_days_ama/ ⭐️ Compact Keywords - Get tons of purchase-intent traffic for your business through SEO - step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Joshua Ryan Shaver's Success 00:52 Josh's Instagram Marketing Strategy 02:05 Step-by-Step Guide to Monetizing Instagram 05:12 Q&A: Tips and Insights from Josh 07:45 Conclusion and Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #instagrammarketing #tiktokmarketing #socialmediamarketing #digitalmarketing