

The Edward Show
Edward Sturm
Founder and go-to-market stories from the lens of a world-class marketer.
Episodes
Mentioned books

Aug 16, 2025 • 16min
Niche SEO That Brings Readers: Poetry, Short Stories & Creative Blogs
Discover the secrets of niche SEO that can elevate your creative writing. Learn how to identify low-competition keywords like 'poetry about sadness' to attract an audience. Get practical tips on optimizing your blog posts, poems, and short stories for search engines. Understand open keywords versus fully optimized ones, and recognize opportunities with low domain authority sites. Whether you're a poet or a creative blogger, these strategies can help get your work seen and shared.

9 snips
Aug 15, 2025 • 7min
LLMs.txt Is Dead? Why AI Bots Aren’t Listening
Discover the truth behind LLMs.txt and why AI bots are ignoring it. Fresh research shows the hype is fading, leaving marketers in a lurch. Uncover two innovative strategies to effectively boost your brand's visibility in AI search results. Explore the power of custom instructions and the impact of press release manipulation. This guide is essential for anyone looking to thrive in the evolving world of AI-driven SEO. Tune in for insight that could save you time and resources!

19 snips
Aug 14, 2025 • 11min
The #1 SEO Mistake Still Killing Rankings in 2025
Are you making the biggest SEO mistake of 2025? The podcast reveals how prioritizing search engines over actual searcher intent is quietly hurting your rankings. It discusses the subtle yet crucial differences in writing for users versus algorithms. You'll learn how to spot this harmful habit in your content and why modern algorithms demand a shift in mindset. Real-world examples illustrate effective strategies to align your content with user needs, making it essential listening for anyone looking to improve their SEO game.

4 snips
Aug 14, 2025 • 11min
The SEO Scheme That Gets You Free Content, Backlinks, and Brand Searches
Discover a proven SEO strategy that transforms industry experts into guest contributors, delivering free content and natural backlinks. Learn how to enhance brand visibility using HARO and create shareable assets that naturally promote themselves. Explore innovative tactics like AI tools for streamlined editing and effective categorization to boost website authority. This approach not only improves search rankings but also solidifies your brand's presence in your niche, driving long-term organic growth.

5 snips
Aug 12, 2025 • 15min
3 Marketing Exercises Every Marketer Should Try (One Changed My Life)
Discover three transformative marketing exercises that can elevate your SEO and refine your copywriting. Learn how to optimize your website structure for better search engine rankings and craft a compelling value proposition. Uncover the life-changing strategies that enhance user experience and build marketing discipline for sustainable growth. Delve into the vital role of persistence in overcoming obstacles and staying focused in the competitive marketing landscape. Perfect for anyone seeking to boost visibility and drive long-term success!

Aug 11, 2025 • 8min
$6 Press Releases Are Hacking ChatGPT, Perplexity, and Google
A $6 press release can surprisingly influence AI search results across platforms like ChatGPT and Google. Explore how this tactic manipulates AI rankings and why bulk press releases are an affordable game changer. The discussion highlights the significance of low-volume keywords in AI SEO and the risks tied to this strategy. Tune in for insights on crafting effective SEO pages and the balance between cost, speed, and anonymity in press release usage. It's a thought-provoking dive into the future of search engine optimization.

4 snips
Aug 10, 2025 • 10min
Next-Level Parasite SEO: Ranking #1 on Google with UGC & Backlinks
Discover the intriguing world of Parasite SEO, where marketers leverage high-authority platforms like Reddit and Medium to skyrocket their rankings on Google. Learn how to harness user-generated content effectively while injecting powerful backlinks for optimal results. The podcast dives into the risks and limitations of this tactic and offers a safer, proven alternative for sustainable SEO success. Whether you're an entrepreneur or an SEO pro, this illuminating discussion unveils cutting-edge strategies that can redefine your approach to digital marketing.

15 snips
Aug 9, 2025 • 14min
13 Underrated SEO Tips That Actually Work (From Reddit’s Best)
Discover creative and underrated SEO strategies that actually drive traffic. Learn how to enhance your website structure for better credibility with Google. Writing for people instead of bots is essential for engagement. Uncover clever backlink hacks, and explore unique image filename tips that improve Google Image rankings. Dive into effective internal linking methods and the surprising benefits of ultra-long title tags. Whether you’re new to SEO or a seasoned pro, these actionable insights will transform your approach!

8 snips
Aug 9, 2025 • 11min
Grok’s Big Privacy Problem? How Businesses Are Gaming Google With Shared Chats
Grok's automatic indexing of shared chats raises serious privacy concerns. Sensitive corporate strategies may be exposed due to leaked API keys. Marketers are exploiting Grok's system for SEO gains, using manipulative tactics to boost visibility. A technical breakdown reveals troubling aspects of Grok's indexing practices. The discussion extends beyond Grok, drawing parallels to recent controversies around ChatGPT. This topic is crucial for anyone interested in privacy and search engine optimization.

Aug 8, 2025 • 12min
This ‘Useless’ SEO Tactic Might Actually Boost Your Rankings
Discover the surprising potential of reciprocal backlinks in boosting your SEO rankings. Uncover what these links are, why they're often dismissed, and how to use them strategically without risking your site's credibility. Learn from real data and case studies that demonstrate their effectiveness. The podcast also shares essential best practices for integrating these links naturally into your content. Plus, gain insights into crafting a diversified backlink profile to elevate your website's visibility!