The Edward Show

Google's August Spam Update has transformed the SEO landscape, with some websites soaring to new traffic highs. Discover how sites emphasizing fundamentals and topical authority are thriving amidst the chaos. Learn why AI-generated content continues to excel and the issues surrounding Google Search Console data. The discussion highlights real-world case studies, user reactions to the update, and proactive steps SEOs can take to align with Google's evolving standards.

A fascinating discussion unfolds about how a single press release significantly influenced Google's search rankings and AI-generated content. The episode reveals the surprising trust AI systems place in press releases, often overlooking accuracy. It highlights the dramatic rise of AI-driven websites and their impact on SEO, emphasizing the manipulation of search visibility. Insights for both novices and veterans in the SEO world are shared, illustrating the intricate dance between press releases, search engines, and artificial intelligence.

E792: I break down an underrated SEO trick that helps you recover lost rankings fast. From anchor text links to content refreshing, long-tail keyword strategies, index cleanup, and more, you’ll hear practical tactics real SEOs are using right now to stay ahead. We’ll cover: - How one simple link can restore rankings in days - Why refreshing content is a timeless SEO hack - The power of long-tail keyword landing pages - Index cleanup & content pruning for “traffic goes brrr” results - Why backlinks don’t matter as much as you think Whether you’re managing a blog, an ecommerce site, or client websites, these tips will help you maintain visibility and keep your #1 positions strong. ⭐️ What's the most under-rated SEO Tactic That has worked for you? - https://www.reddit.com/r/SEO/comments/1ja3tyq/whats_the_most_underrated_seo_tactic_that_has/ ⭐️ Content Refreshes in SEO: How to Double Your Traffic Fast  - https://edwardsturm.com/articles/content-refreshes-seo-double-traffic-fast/ ⭐️ The #1 SEO Hack: Why Content Refreshes Beat New Content - https://www.youtube.com/watch?v=UKvGmqzIxg4 ⭐️ Doorway Pages vs. Programmatic SEO: How to Avoid a Google Penalty - https://www.youtube.com/watch?v=gZxw7Cmr0LM ⭐️ EEAT Made Simple: Fast, Easy Steps to Improve Your SEO - https://www.youtube.com/watch?v=tStBDdQ8Yhw 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to SEO Tactics 00:30 Recovering Rankings with Anchor Links 01:40 Refreshing Content for Better SEO 03:32 Long Tail Keywords and User-Generated Content 04:24 Programmatic SEO and Link Building 06:20 Index Cleanup and Content Pruning The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seotips #growthhacks #digitalmarketing

E791: Google just dodged its massive antitrust penalty - being forced to sell Chrome. A U.S. judge ruled against the DOJ’s harshest remedies, letting Google keep its browser but banning exclusive contracts and ordering data sharing with rivals. In this episode, I break down: - Why Google stock jumped 8% after the ruling - What this means for Chrome, SEO, and digital marketers - How search data sharing could reshape competition - Whether this opens the door for Bing and other search engines - The hidden role Chrome plays in Google’s algorithms This is some of the biggest SEO news in years - and the ripple effects could be massive. ⭐️ Google stock jumps 8% after search giant avoids worst-case penalties in antitrust case - https://www.cnbc.com/2025/09/02/google-antitrust-search-ruling.html ⭐️ An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them - https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Google Stock Surges Amid Antitrust Case Outcome 00:36 Key Points from the Antitrust Ruling 02:17 Implications for Google and Apple 05:26 SEO Community Reactions and Analysis 05:40 The Impact of Chrome on Google's SEO 07:57 Potential Changes in the Search Engine Market 09:04 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #digitalmarketing #technews #seotips

Discover how Claude Artifacts can catapult a fictional coffee brand to the top of Google in just 24 hours! The host delves into crafting SEO-optimized content, featuring tips on the power of branded keywords and the significance of page titles. Learn about the intriguing dynamics of AI citations and the mixed reactions from the SEO community regarding paid indexing services. This fast and effective strategy not only boosts search visibility but also enhances brand trust. Tune in for essential insights on navigating the ever-evolving world of SEO!

E789: I break down a simple yet lucrative SEO formula that will help you land big purchase orders from enterprise clients. Most marketers chase high-volume keywords, but the real money comes from targeting ultra-specific, low-volume searches that signal high intent from big companies, schools, hospitals, agencies, and more. You’ll learn: - The exact keyword formula to attract enterprise buyers - When low-volume keywords drive the highest-value sales - How to position your brand as the perfect fit for large organizations - A quick press release hack to boost credibility and shorten sales cycles If you’ve ever wondered how to use SEO not just for traffic, but for massive B2B sales, this episode gives you the playbook. ⭐️ Easy SEO to Get Big Purchase Orders - https://edwardsturm.com/articles/easy-seo-big-purchase-orders/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 SEO for Big Sales 01:21 The Keyword Formula 01:47 Examples of Effective Keywords 02:24 Leveraging Low Volume Keywords 03:05 Crafting Your SEO Page 05:09 Shortening Sales Cycles 05:46 Press Releases for Credibility The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seotips #growthhacking #seohacks

Discover how to leverage AI artifacts for parasite SEO, allowing quick Google rankings within hours. Learn the effectiveness of these techniques, particularly for local businesses and competitive keywords. Explore new strategies like Compact Keywords that can enhance visibility and click rates. Success stories show how this innovative approach outperforms traditional SEO tactics. If you're eager to boost your brand's presence on search engines, this fresh perspective might be just what you need!

Discover the surprising power of refreshing existing content instead of chasing endless new posts. The discussion highlights how updating old articles often leads to better SEO results and increased traffic. Learn practical tips for identifying and enhancing underperforming pages, and see how tools like Google Search Console can reveal hidden keyword opportunities. Real-life examples showcase innovative techniques like quizzes to keep content lively and engaging. This approach can help you boost conversions and reduce burnout from constant content creation.

Discover how to elevate your blog's engagement using AI-generated quizzes! Learn to create quick comprehension quizzes to keep readers intrigued and interactive quizzes that feature timers and celebratory effects. Find tips to link quizzes to your newsletter or related articles, helping guide your audience effectively. Uncover essential SEO strategies to optimize your quizzes and improve your site's visibility. This approach not only captivates your audience but also enhances your blog's overall performance!

The recent Google Spam Update is creating unprecedented SEO volatility, likened to a "Google Quake." With a staggering volatility rating of 9.3/10, many sites, like AInvest, are experiencing explosive traffic spikes. SEO experts are urged to monitor key metrics closely, as this rollout lasts three weeks—far longer than the typical week. The discussion includes insights on how to adapt strategies amidst this chaos and what implications it holds for future updates.