E530: In yesterday's newsletter, I shared a new strategy that has worked unbelievably well for getting TOP social proof… for free. I received a question back: “How do I use something like this to legitimize myself and have social proof when I'm not an expert on a topic yet?” Expertise has to start somewhere. This episode is a recap of yesterday’s newsletter (https://edwardsturm.com/articles/featured-free-tier-is-mental/), then how to use this strategy if you’re not an expert yet and want to make yourself seen as one. Mentioned in the episode: Pareto SEO, The 20% of SEO That Matters: https://edwardsturm.com/articles/pareto-seo/ LinkedIn Hacks: https://edwardsturm.com/articles/linkedin-hacks/ 00:00 Introduction to Social Proof and Free Publicity 00:51 Yesterday's Newsletter 01:27 How Featured.com Works 01:47 Quoted by HubSpot 06:20 Advice for Aspiring Experts 06:50 Building Your Online Presence 15:06 Sharing Achievements 18:08 Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #personalbranding #brandinghacks #digitalmarketinghacks #publicrelations

E529: Advanced TikTok marketing. Posting multiple videos per day with over 60 accounts. Creators outsourced to low GDP per capita countries like the Philippines or Georgia. Strategy being used by dozens of AI companionship apps. On the high end, some of these apps are making hundreds of thousands of dollars per month. Some of the apps doing this: Dippy AI, Crushon AI, Talkie AI, Moemate AI, Juicy Chat AI, Alice AI, HeyReal AI, DokiChat AI, Sekay AI, TaleTape AI, and Onnichat AI Here’s what is happening and how this is being pulled off. Source: https://x.com/iamgdsa/status/1864359878866735217 00:00 Introduction to Advanced Social Media Marketing 00:17 AI Companionship Apps 01:15 TikTok Growth Strategies 02:07 Analyzing Viral Content 04:55 Mass Posting and Offshore Operations 05:48 Revenue and Growth Numbers 08:55 The Agency Behind the Success 09:52 DIY Social Media Scaling 11:15 Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #tiktokmarketing #instagrammarketing #socialmediamarketing #digitalmarketing

E528: This is how to do Instagram SEO. I’ve posted 775 days in a row, Reels and Images, over 2,500 posts. Here is how to optimize Instagram so your posts are discovered in Instagram’s native Search and more. And yes, hashtags really are not the way. Hashtags are not good for this. This covers where to put your keyword(s), how the Instagram algorithm prioritizes content, how to optimize your profile (bio, username, and profile picture), how to quickly make content, how to write a description for search, how to grow your account, and a lot more. My Exact Social Media Posting Strategy: https://edwardsturm.com/articles/social-media-posting-strategy/ 00:00 Introduction to Instagram SEO 00:14 The Truth About Hashtags 01:00 Manual Posting vs. Third-Party Tools 02:55 Optimizing Your Instagram Descriptions 06:05 Engaging Content 06:50 Profile Relevance and Niche Focus 09:10 Content Types: Reels vs. Images 10:13 Efficient Video Creation Advice 13:03 Conclusion The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #instagrammarketing #socialmediamarketing #digitalmarketing #searchengineoptimization

E527: YouTube’s new inspiration tab could be one of the craziest SEO and content hacks. YouTube is literally giving you topics to make videos, podcasts, articles, etc, but especially videos and podcasts. The topics it provides are based on its own proprietary search data. It provides a detailed outline for you to riff off of. It gives keywords to use in your descriptions and titles. It gives interest levels. It even gives a query box to get more content ideas. There’s so much to this new update from YouTube. I believe it can change the UGC video and SEO game. 00:00 YouTube's New Inspiration Tab 00:38 Inspiration Tab Features 01:33 Using the Content Ideas 02:27 Practical Applications and Personal Insights 04:03 Outlines and Workflow Enhancements 05:22 Inspiration for Various Platforms 10:02 Concluding Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #youtubehacks #youtubemarketing #growthhacks #searchengineoptimization

E526: Usually, rapidly increasing your backlink velocity in a non-organic way can be dangerous. This video explains when it is not dangerous to do, with two short examples. Then, I give a recap of 6 other link building techniques and nuances. If you’re interested in SEO link building and in obtaining backlinks that increase your rankings, you’re going to love this. Source: https://www.reddit.com/r/SEO/comments/12ihay2/link_building_in_2023_strategies_that_have_worked/ 00:00 Introduction to Link Building Tactics 00:26 No Links to Heavy Links 01:08 Case Studies and Examples 01:58 Backlink Velocity 05:34 Recap of Previous Link Building Strategies 12:23 Conclusion The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seo #linkbuilding #backlinks #digitalmarketing

E525: The SERPs (search engine results pages) for the most competitive keywords fluctuate A LOT. This is especially the case for seasonal keywords. This is how you rank for hyper-competitive seasonal keywords in a thick ocean of competent competition. Source: https://www.reddit.com/r/SEO/comments/12ihay2/link_building_in_2023_strategies_that_have_worked/ Further resources: Compact Keywords - https://compactkeywords.com/ High Leverage Keywords - https://www.youtube.com/watch?v=qdN2D_RLT0I My Exact Social Media Posting Strategy: https://edwardsturm.com/articles/social-media-posting-strategy/ 00:00 Six Days of Link Building 00:41 Overlooked Keywords vs. Competitive Keywords 01:32 Keyword Timing 03:24 Seasonal Keywords and Strategic Link Building 05:56 Alternative Strategies for Competitive Keywords 07:03 Using User-Generated Content for SEO 08:43 Conclusion The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seo #linkbuilding #backlinks #searchengineoptimization

E524: The story of an SEO who enhanced a page with a simple linkable asset. This little trick got the client ranking from position 15 to position 1 in a very competitive niche. Linkable assets - one of the coolest link building tactics in search engine optimization. Create things that are useful, cool, or interesting that compel others to give you backlinks. I share this story as well as give other examples of powerful linkable assets. Story source: https://www.reddit.com/r/SEO/comments/12ihay2/link_building_in_2023_strategies_that_have_worked/ 00:00 Introduction to Linkable Assets 00:34 Creating a Simple Linkable Asset 01:02 Using a Calculator as a Linkable Asset 04:56 Advanced Strategies for Linkable Assets 07:30 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #marketingstrategy #digitalmarketing

E523: What do you do when you’re a hyper-niche company in need of backlinks from relevant websites? First, you exhaust your hyper-niche sites. But that happens fast. So then - you get generic sites! This video explains how to structure niche link building articles on generic websites so that your website gets better rankings in the search results! Source: https://www.reddit.com/r/SEO/comments/12ihay2/link_building_in_2023_strategies_that_have_worked/ More link building: Ranking for High Volume Keywords One Year Early - https://youtu.be/HHzYCJJdWig Exact Match Anchor Text Hurting Google Rankings - https://youtu.be/Vf1C4hvBv7s Low Domain Authority Sites Increase Google Rankings - https://youtu.be/o64AfxcO_Pc 00:00 The Link Building Story 00:56 Understanding Backlinks 01:47 Challenges in Niche Link Building 02:41 From Niche to Generic Content 03:54 Implementing the New Strategy 04:11 Results 06:04 Conclusion The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #marketingstrategy #digitalmarketing

E522: You have a super high-volume year-specific keyword only searched for a few months. “In 2025,” “in 2026,” “in 2027.” The keyword increases a year every year. What’s the most sure-fire way to rank for these keywords? Go after them one year early! Two successful stories on this episode of doing that. Source: https://www.reddit.com/r/SEO/comments/12ihay2/link_building_in_2023_strategies_that_have_worked/ 00:00 An Exciting SEO Trick 00:27 Building Links for Future Events 01:30 Targeting Future Keywords 03:34 Personal Experience 06:11 Conclusion The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #marketingstrategy #digitalmarketing

E521: This guy went on a 4 month generic anchor text link-building campaign and was able to rank for a keyword in the 90th percentile of difficulty within the credit card niche. Here’s what you need to know about exact match anchor text vs partial match vs generic. Source: https://www.reddit.com/r/SEO/comments/12ihay2/link_building_in_2023_strategies_that_have_worked/ Low Domain Authority Sites Increase Google Rankings: https://youtu.be/o64AfxcO_Pc 00:00 De-Optimized Link Building 00:30 Case Study: Medium Credit Card Company 01:13 Strategy Breakdown: Generic Anchors 02:29 Results and Insights 03:36 Natural Backlink Profiles 04:44 Additional Tips 06:31 Episode Wrap-Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #marketingstrategy #digitalmarketing