The Edward Show

Gagan Ghotra, an SEO practitioner specializing in Google Discover, shares invaluable insights on how this platform, now catering to over 1 billion users, remains largely untapped by marketers. He explains the importance of interest-based feeds, detailing new 2025 features like social integrations and follow buttons. Gagan offers practical strategies for boosting visibility, emphasizing the need for optimized images and engaging content that resonates with users' interests. Don't underestimate the SEO potential of Google Discover!

E814: In just six months, Swan scaled from zero to one million ARR with only three people on the team and zero customer acquisition cost. This is a deep dive into how they did it, the playbook they are writing for “autonomous businesses,” and why human-AI collaboration is changing the way companies grow. We cover: - The $1M ARR journey - how three founders built a revenue engine in half a year without paid ads - The principle of human + AI collaboration - not replacing people, but creating “100x versions” of each founder through AI agents - Claude-powered content workflows - how they designed prompts and projects that consistently generate viral LinkedIn posts - Founder-led marketing - growing from 2,000 to over 33,000 followers on LinkedIn in six months - LinkedIn automations - agents that review posts, qualify leads, manage invites, and initiate lightweight outreach - Zero-CAC funnel design - how inbound from LinkedIn converts directly into demos and customers - Qualification and ICP focus - targeting SMBs using Slack and HubSpot with founder-led sales motions - Building agentic workflows - Slack-based agents that handle inbound leads, CRM updates, pipeline routing, meeting prep, and follow-ups - The autonomous business model - scaling with intelligence instead of headcount and rewriting the startup playbook - Growth channels beyond LinkedIn - podcasts, founder storytelling, and partner-led distribution - The $10M ARR per employee moonshot - how Swan is attempting to create a new model of company building This episode is both a case study and a practical guide for founders, marketers, and operators who want to understand how AI agents can power growth without traditional overhead. ⭐️ Amos Bar-Joseph on LinkedIn - https://www.linkedin.com/in/amos-bar-joseph/ ⭐️ Amos Bar-Joseph’s newsletter - https://swan-ai.beehiiv.com/ ⭐️ Amos Bar-Joseph’s custom GPT - https://chatgpt.com/g/g-6800e20892b8819181df24a31ccdbf96-autonamos ⭐️ Swan - https://getswan.com/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Business Overview 00:27 AI Collaboration and Automation 01:04 LinkedIn Engagement and Performance 08:39 Scaling Strategies and Marketing Channels 11:01 Setting Up Automations 19:57 Building a Powerful Narrative 22:23 Automating LinkedIn Content 23:43 Choosing the Right AI Path 24:10 Crafting the Perfect Post 24:50 Leveraging AI for Engagement 25:56 Iterating on Content Strategy 28:57 Automating Lead Analysis 31:45 Preparing for Meetings with AI 37:01 Scaling with Founder-Led Marketing 44:11 Future of AI in Business 45:31 Final Thoughts and Contact Information The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #indiehackers #growthhacking #buildinpublic #artificialintelligence

E813 - Most marketers obsess over SEO best practices - keywords, backlinks, and technical tweaks. But the truth is, user experience (UX) often does more for your rankings than traditional SEO tactics. I share the UX principles that drive real SEO results, reduce bounce rates, and keep visitors coming back. These are the same principles I’ve used to grow traffic, improve conversions, and build long-term SEO wins. What you’ll learn: - Why pogo sticking hurts your SEO and how UX prevents it - The power of clarity over cleverness in copy and design - Real examples of copy tests that improved conversions - How information architecture improves both crawlability and user navigation - Progressive disclosure: showing details at the right time - The importance of consistent design patterns across your site - How headings, white space, and scannable layouts keep users engaged - Why mobile-first design is essential for SEO and usability - The role of page speed and how to test it the right way (not just with tools) - Accessibility principles that improve SEO and user trust - How to use alt text effectively to describe images and improve content - Smart pop-up timing that helps instead of hurts - Matching search intent with the right content and layout - Using Fitts’s Law to improve calls-to-action and navigation - How to create helpful 404 pages that preserve SEO value and guide users SEO gets people in the door, but UX makes them stay. If you want higher rankings, more conversions, and repeat visitors, focusing on UX is non-negotiable. ⭐️ First 1000 Newsletter - On Cute Copy - https://read.first1000.co/p/about-cute-copy ⭐️ Fitts’ Law: https://www.figma.com/resource-library/fitts-law/ ⭐️ Alexander Vilinskyy - https://www.linkedin.com/in/vilinskyy/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Unconventional SEO 00:38 Why User Experience Matters for SEO 01:23 Clarity Over Cleverness 03:08 Importance of Information Architecture 05:40 Mobile-First Design Principles 06:46 Testing and Page Speed 07:47 Accessibility and Pop-Ups 08:21 Understanding User Intent 08:52 Fitts’ Law and Easy Navigation 09:27 Handling Errors and 404 Pages The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #indiehackers #searchengineoptimization #digitalmarketing #uiux

Nico Gorroño, an SEO and AI expert, leads AI Ranking and the AI Ranking Skool community. He dives into using AI automations to scale transactional pages efficiently and discusses the rising impact of short-form video in search rankings. Nico shares his insights on avoiding pitfalls in AI-driven content and emphasizes the importance of maintaining quality with original human insights. He also explores effective link-building strategies for 2025 and hazardous trends like shiny object syndrome in the SEO space.

E811: Big money is flowing into a coordinated disinformation campaign to convince creators and marketers that “SEO is dead” and “GEO” is the future. I break down the leaked outreach emails, the tactics being used to spread this narrative, and why business owners are being misled into wasting money on unnecessary tools. You’ll learn: - What the so-called “GEO” movement really is - How sponsored content and fake thought leadership push disinfo - Why good SEO practices still matter for Google and AI search - Practical steps to show up in AI tools without falling for the hype ⭐️ The Reddit Thread - https://www.reddit.com/r/SEO/comments/1nm6daz/fyi_geos_ugly_campaign_of_intentional/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to GEO’s Disinformation Campaign 00:10 Details of the Sponsored Content 00:43 Redacted's Strategy and Vision 02:28 Personal Stance on Sponsored Content 03:56 Community Reactions and Concerns 05:58 Effective SEO Practices for AI Tools 07:53 Conclusion The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #generativeengineoptimization #searchengineoptimization #seotips #digitalmarketing

Dive into three game-changing SEO insights that could transform your online strategy. Learn how precise keyword placement helped outrank major competitors, including the New York Times, in minutes. Discover why social and user-generated videos are now dominating search results and how they could enhance your visibility. Finally, rethink backlinks as you explore targeted strategies that deliver results. If you've felt stuck with outdated SEO advice, this guide offers fresh perspectives to elevate your content in 2025 and beyond.

Google has thrown the SEO world into chaos by capping search results at just 10 per page, eliminating the long-standing 100-result option. This drastic change has left rank tracking tools like Ahrefs and Semrush reeling, as many users report significant drops in impressions and data inaccuracies. Experts weigh in on the implications, emphasizing the need for SEOs to adapt their strategies while focusing on core on-page SEO fundamentals and top-10 visibility. It's a pivotal moment for anyone relying on SEO for visibility!

E808: Cloud links are popping up everywhere in SEO circles - but are they a smart way to build authority, or just another risky black hat tactic? Jesper Nissen joins to break down exactly what cloud links are, how they’re built on platforms like Amazon, Google, and Azure, why SEOs use them, and the real risks vs. rewards. We cover: - What cloud links are and how they work - Why some SEOs swear by them for local rankings - How to get them indexed (and the tools people use) - Whether they’re safe, risky, or worth your time If you’ve heard the buzz around cloud links and want to know if they’re a legit strategy or a trap, this episode has the answers. ⭐️ Jesper's first appearance on The Edward Show - https://youtu.be/Z_ASSaa1bxQ ⭐️ Yacss - https://yacss.site/ ⭐️ Jesper Nissen on 𝕏 - https://x.com/JespernissenSEO ⭐️ Jesper Nissen on Facebook - https://www.facebook.com/jespernissenseo ⭐️ Jesper Nissen on YouTube - https://www.youtube.com/@JesperNissenSEO ⭐️ Jesper Nissen on LinkedIn - https://www.linkedin.com/in/jesper-nissen-9508794/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Cloud Links 00:28 What Are Cloud Links? 01:06 Benefits of Cloud Links 02:00 Creating and Using Cloud Links 09:00 Indexing and Local SEO 14:30 Safety and Effectiveness of Cloud Links 17:00 Conclusion and Future Episodes The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #linkbuilding #backlinks #blackhatseo #searchengineoptimization

Cyrus Shepard, an SEO consultant and founder of Zippy, dives into the evolving world of link building. He outlines a playbook for securing your first 10 backlinks using friends and directories. Discover how to create linkable assets with original data studies and the rise of lightweight web apps. Cyrus emphasizes earning links organically over outreach and shares insights on the Helpful Content Update, urging a shift towards experience-rich content. He also discusses technical SEO pitfalls, the impact of AI, and the power of personal storytelling.

Discover why the hype around schema for AI and LLMs is unfounded. Viral experiments reveal that structured data is ignored during tokenization, making it ineffective for boosting visibility in AI search. Instead, learn actionable strategies like optimizing visible text and creating rich content that appeals to AI tools. Stop wasting resources on snake oil SEO tactics and embrace methods that genuinely drive engagement and sales in the digital landscape.