The Edward Show

Klaas Foppen, Co-founder and CTO of PromptWatch, and Gagan Ghotra, an AI search and marketing expert, dive into the fallout from a report revealing Reddit's sharp decline in AI search visibility, resulting in a 10% drop in its stock. They explore how PromptWatch tracks visibility across AI tools, the implications for SEO strategies, and how AI search dims traditional web traffic. With insights on optimizing content for AI-driven searches, they discuss the evolving landscape of competitive intelligence and the future of content publishing in an AI-dominated world.

Belinda Conde, SVP of Marketing at Datos, shares insights on how 57% of Google searches result in zero-clicks. With her expertise in clickstream data, she discusses the shift towards AI Overviews and their implications for SEO. Despite the rise of AI tools, Google still commands 95% of search traffic. Belinda highlights the importance of problem-solving content, the changing dynamics of traffic from platforms like Reddit, and why authentic engagement is crucial. She also touches on the future of digital marketing in an AI-driven landscape.

In this engaging discussion, Charles Floate, an SEO entrepreneur and consultant, dives deep into AI-driven SEO strategies and black hat techniques. He reveals how he built a $10M link marketplace and automates SEO tasks using AI agents. Charles clarifies the evolving landscape of black hat SEO, emphasizing safety in practice. He explores the impact of AI on search visibility, non-English SEO opportunities, and effective tactics like parasite SEO. Expect insights on how AI is reshaping the future of SEO jobs and the industry's best-kept secrets!

Explore the dangerous world of pogo sticking in SEO and learn how it impacts your website rankings. Discover how Google measures user satisfaction through click lengths and why long visits are key. Delve into tips for keeping users engaged, such as providing answers above the fold and avoiding shallow content. Understand the importance of building trust and credibility through design and clear information. Finally, discover how optimizing for user intent can dramatically improve engagement and reduce bounce rates.

A founder reveals the harsh truth behind the hype of his AI SEO startup, realizing that effective visibility relies on solid brand-building principles. Meanwhile, a plumbing business skyrockets to $3.4 million in sales by honing in on local SEO and targeted neighborhood marketing. Discover the power of branded searches and innovative review strategies that truly make a difference. This insightful discussion highlights the importance of authenticity and human connection in branding and marketing.

Discover the passion for SEO as it connects you directly with eager buyers. Learn how backlinks and effective marketing enhance your authority while an organized website improves usability. Experience the unique flow state that arises from SEO work, coupled with the thrill of watching your rankings climb week after week. Explore how SEO's evergreen nature compounds traffic over time and appreciate its synergy with other marketing channels, creating a fulfilling journey in the world of digital marketing.

E850: Wild local SEO tactics that work - including one that involves using a second Google account. This episode covers real-world strategies that local SEOs are using to move up in the map pack and boost visibility. We'll break down: - A sneaky "competitor removal" trick local SEOs are quietly using - Why replying thoughtfully to reviews boosts rankings - Joy Hawkins' tip that one internal link can move your map pack rankings - Why deleting half your content might be the best SEO move you make this year - How talking to real customers uncovers the real keywords that convert - The power of real images, local blog posts, and authentic link building - A quick Google Business Profile services section hack from BrightbeamSEO that gets strong results If you're doing local SEO, this episode is a goldmine of practical insights (and a few entertainingly devious ones). ⭐️ The thread - https://www.reddit.com/r/localseo/comments/1nzfda8/whats_a_small_seo_tactic_that_no_one_talks_about/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to SEO Inspiration 00:18 Crazy Local SEO Tactic 03:51 Black Hat SEO Tactics 04:33 White Hat SEO Tips 04:51 Engaging with Google Reviews 05:59 Internal Links for Local SEO 06:25 Local SEO Content Strategies 07:16 Deleting and Updating Content 11:14 Customer Language and SEO 12:51 Building Authority and Links 14:12 Google Business Profile Tips 16:50 Conclusion The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #localseo #googlebusinessprofile #seotips

If you're passionate about SEO but unsure where to begin, this discussion offers invaluable guidance. Learn how to choose a niche that excites you for the long haul and why a long-term mindset is crucial for success. Discover tips for building your website, from choosing between Squarespace and WordPress, to easy link-building strategies right from day one. Plus, find out how engaging with social media and writing about your interests can lead to market insights. This is your blueprint for launching into the world of SEO!

E848: Most marketing agencies claim to be "profit-driven." Nathan Perdriau says that's a lie. Nathan - co-founder of Blue Sense Digital - joins us to explain what it really means to connect paid media with profit, how finance and marketing intersect, and why most agencies misunderstand what drives sustainable growth. What you'll get: - How to connect paid media decisions directly to the P&L - Why "profit-driven" agencies are often anything but - The role of financial literacy in marketing strategy - Attribution, geo-lift testing, and understanding real incrementality - When founders should stop running their own ads - Creative strategy and how much budget should go to content production - The truth about TikTok vs. Meta ad performance - The impact of AI ads and what's coming next - How 7-figure founders can break into 8 figures Who this episode is for: - E-commerce founders scaling from 7 to 8 figures - Marketing leaders tired of fake "profit-first" talk - Paid media professionals who want to tie results to real business outcomes - Anyone interested in data-backed, financially literate marketing Watch, learn, and rethink what "profit-driven marketing" actually means. ⭐️ Nathan Perdriau on LinkedIn - https://www.linkedin.com/in/nathan-perdriau/ ⭐️ Nathan Perdriau's agency, Blue Sense Digital - https://www.bluesensedigital.com.au/ ⭐️ Nathan Perdriau on YouTube - https://www.youtube.com/@bluesensedigital 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Guest Background 01:31 Early Ventures and E-commerce Success 03:06 Transition to Agency Work 05:44 Profit and Loss Driven Marketing 08:47 Attribution and Experimentation in Marketing 10:46 Paid Media vs. Other Marketing Channels 12:10 Conversion Rate Optimization and Landing Pages 15:06 Black Friday Strategies and Inventory Management 21:21 Agency vs. In-House Teams 29:42 Creative Budgeting and Content Creation 33:28 The Benefit of Organic Content in Ads 37:25 Challenges of TikTok Advertising 40:04 Essential Skills for Performance Marketers 42:19 When Founders Should Stop Running Their Own Ads 50:45 The Future of AI in Advertising 56:43 Advice for Scaling from Seven to Eight Figures 01:00:14 Conclusion and Farewell The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #performancemarketing #mediabuying #growthmarketing #facebookads

E847: Jacky Chou built an SEO empire that made $500K per month - until Google wiped out 15 of his sites overnight. Now he's back and crushing harder than ever, running even more profitable SEO-driven businesses. In this episode, Jacky goes deep on Black Hat SEO, CTR manipulation, link-building tactics, and what it's really like to make and lose millions online. We talk about surviving brutal algorithm updates, ranking in the AI era, and how Jacky rebuilt smarter, stronger, and more diversified than before. If you care about SEO, niche sites, or digital entrepreneurship, this episode is pure gold. What You'll Learn - How Jacky scaled niche sites to $500K/month - The black hat, gray hat, and white hat tactics he actually uses - How CTR manipulation works - Surviving Google updates and the Helpful Content Update apocalypse - SEO in the age of AI Overviews and ChatGPT - Why consistency and execution matter more than ideas ⭐️ Jacky Chou on 𝕏 - https://x.com/indexsy ⭐️ Jack Chou's website - https://jackychou.com/ ⭐️ Jacky Chou on YouTube - https://www.youtube.com/@indexsy 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Guest Background 00:45 SEO Success and Transition to Software 01:37 Black Hat SEO Tactics and Contest 02:51 Link Building Strategies 04:51 Challenges and Public Wins 10:15 White Hat, Gray Hat, and Black Hat Tactics 26:38 Rank and Rent in the Age of AI 30:15 Evaluating Ideas and Product Market Fit 34:14 Deep Dive into SEO and Industry Insights 43:51 Discussion on HouseFresh and Google's Influence 45:19 Lars Lofgren and the HCU Impact 46:55 Disney's Viral Site Link and Black Hat SEO Tactics 49:34 Negative SEO Attacks and Disavow Strategies 51:24 Influencing AI and ChatGPT's Data Sources 58:51 Conversion Rate Optimization Tips and Mistakes 01:07:56 Using AI for Writing and Automations 01:13:10 Consistency in Content Creation and Podcasting The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #blackhatseo #linkbuilding #growthhacking #searchengineoptimization