The Edward Show

Dive into the world of SEO where longer page titles reign supreme! Discover how ultra-long title tags, exceeding 200 characters, can boost Google rankings against traditional norms. Real case studies showcase impressive traffic gains that challenge the 60-character limit. Learn best practices for crafting these extended tags without falling into keyword stuffing traps. Plus, get inspired by examples that break the mold and rethink your approach to SEO.

Discover a unique link-building strategy that maximizes backlinks through photo-sharing platforms like Unsplash and Pexels. Learn how one individual secured 100-200 backlinks with each image. Explore effective outreach techniques that yield results and find out if automation can save you time. Additionally, delve into using meetup takeovers to enhance online visibility and traffic, as well as leveraging purchase intent keywords for rapid SEO success. This podcast is packed with actionable tips for boosting your rankings!

Discover how EEAT—Experience, Expertise, Authoritativeness, and Trustworthiness—plays a crucial role in boosting your site's SEO. Learn actionable steps to enhance your credibility, like crafting compelling author bios and improving website structure. Uncover the importance of essential pages and the role of SSL certificates. Find out how citations, outbound links, and custom images can elevate your content's authority. Plus, get tips on social media engagement and the impact of business directories on rankings!

A staggering 110,000 ChatGPT conversations have surfaced online, revealing sensitive confessions from corporate misdeeds to academic dishonesty. The podcast dives into the ethical dilemmas posed by shared chats and the role of search engines in preserving them. It also discusses Grok's new feature, which raises alarms regarding potential black-hat SEO strategies. Listeners will learn how nothing truly disappears from the internet and the implications for SEO and privacy. This is essential listening for anyone navigating the complexities of digital content.

A wild SEO loophole just got shut down! Marketers were leveraging ChatGPT’s shared conversation feature to achieve high rankings on Google effortlessly. This innovative tactic went crazy viral, but privacy concerns led to its swift removal. The discussion dives into how it worked, the ramifications for traditional SEO strategies, and what this means for those who relied on it. Plus, explore alternative methods that are still in play for crafty marketers looking to game the system!

Discover the major implications of Google's June 2025 Core Algorithm Update, as it reshapes the search landscape. Explore the biggest winners like YouTube and Macy’s, alongside significant losers such as Amazon and LinkedIn. Gain insights from Lily Ray's thorough analysis and learn why some previously penalized sites are bouncing back. Delve into category-specific trends across entertainment, retail, and health, and get practical tips to adapt your site for success in this evolving environment.

Google is now indexing ChatGPT conversations, potentially revolutionizing SEO. This surprising development opens new avenues for digital marketing and online visibility. Businesses can leverage ChatGPT's authority for innovative SEO strategies, although there are overlooked risks involved. The discussion highlights the vast number of keywords ChatGPT ranks for, and how some are creatively exploiting this for visibility. Marketers and business owners need to understand the implications if they want to capitalize on this trend.

Discover how Google has confirmed that traditional SEO strategies remain effective for AI-generated content. The discussion highlights misconceptions around AI Overviews and generative engine optimization. Dive into community reactions and the importance of sticking to SEO fundamentals. Learn a practical AI SEO hack and whether AI SEO truly differs from its traditional counterpart. Gain insights to strengthen your SEO approach as we move toward 2025, ensuring you stay ahead without getting lost in the hype.

E755: How to handle 404 pages for SEO… why the way you’re doing it now could be hurting your organic traffic. I explain a common mistake SEOs and site owners make, one that Google says to stop doing immediately. Here’s what we cover: - The one thing Google says NOT to do with your 404 pages - Why a “quick fix” for broken URLs can actually hurt your rankings - What Google’s Martin Splitt revealed in a recent SEO Office Hours - How to handle missing pages the right way (without confusing users or crawlers) If you manage websites, do SEO, or care about rankings, you don’t want to miss this one. ⭐️ The article - https://www.searchenginejournal.com/googles-martin-splitt-warns-against-redirecting-404s-to-homepage/541549/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to the 404 Dilemma 00:49 Google's Stance on 404s 02:02 Proper 301 Redirects 04:33 Best Practices for Handling 404 Pages 05:50 404 Page Ideas and Insights The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seotips #webdevelopment #digitalmarketing

E754: Choosing the right CMS can make or break your SEO. I share my go-to tests for evaluating content management systems before you commit, plus my recommendations for the best platforms for long-term search success. Whether you’re debating WordPress, Squarespace, Webflow, Joomla, Drupal, Weebly, Wix, GoHighLevel, or other CMS options, this guide will help you avoid costly mistakes, improve your site’s crawlability, and set yourself up for sustainable traffic growth. What you’ll learn: - How to test a CMS for SEO before building your site - Why URL structures, crawlability, and site speed matter - My top CMS recommendations for SEO beginners - Common CMS pitfalls that can hurt your rankings If SEO is part of your growth strategy, don’t skip these steps. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to CMSs for SEO 01:09 Understanding Content Management Systems (CMS) 01:35 Preliminary Tests for Choosing a CMS 02:09 Using Screaming Frog for Site Crawling 04:22 Key SEO Features to Look for in a CMS 09:33 CMS Speed 10:37 Recommended CMS Platforms 12:14 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seotips #digitalmarketing #marketingstrategy