The Edward Show

E700: I share a simple SEO strategy that helps service businesses drive more qualified traffic and improve rankings with minimal effort. It centers around using Google Business Profile’s “Products” feature to link directly to individual service pages on your site - boosting engagement and sending valuable signals to Google. What we cover: - Why building dedicated pages for each service helps with SEO and conversions - How to structure a clean, organized services hub on your website - How to use Google Business Profile to drive real traffic to those pages - Why this approach works even if you’re not a local business - A quick example of how this applies to both services and products This is a practical, low-effort tactic that fits into almost any SEO strategy. ⭐️ Google Business Profile: https://business.google.com/us/business-profile/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to the Local Business Hack 00:18 Building Service Pages for SEO 00:45 Google Business Profile 01:13 Creating a Service Hub Page 02:03 Targeting Granular Services 02:59 Detailed Steps for Implementation 06:01 Extending the Strategy to Products 07:19 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #localseo #searchengineoptimization #seohacks #seotips

E699: There are fresh reports that Google has started issuing more manual penalties for websites using large amounts of AI-generated content. To help you navigate this, I explain what’s happening, how it works, and how you can avoid getting penalized. I cover: - What “scaled content abuse” means - What we know so far about the recent manual actions - How Google’s quality raters evaluate AI-written content - Why publishing too much too quickly can be risky - How to make AI content more natural and useful If you’re using AI tools like ChatGPT to create articles, this is worth watching. ⭐️ The 𝕏 Thread: https://x.com/gaganghotra_/status/1929457305982321029 ⭐️ Google quality raters now assess whether content is AI-generated: https://searchengineland.com/google-quality-raters-content-ai-generated-454161 ⭐️ Google On Scaled Content: “It’s Going To Be An Issue”: https://www.searchenginejournal.com/google-on-scaled-content-its-going-to-be-an-issue/543308/ ⭐️ How to Humanize ChatGPT Content: https://edwardsturm.com/articles/humanize-chatgpt-content/ ⭐️ SEO Shortcuts From a 25 Year Veteran - Bill Hartzer - Ep 608: https://www.youtube.com/watch?v=Mz6JLv86L0Y 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction: Google's Crackdown on AI Content 00:23 Initial Reactions and Speculations 03:18 Google's Quality Rater Guidelines 09:53 How to Avoid Penalties for AI Content 13:28 Best Practices for Using AI in SEO 15:42 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #SEOhacks #AICopywriting #SearchEngineOptimization #DigitalMarketing

E698: What actually works when doing SEO for healthcare businesses. Whether you're helping a small clinic or a local service provider, this episode covers real steps you can take to improve search rankings and build trust with patients. You'll hear tips on how to update outdated websites, set up service pages the right way, and use your Google Business Profile to help people find you. We also get into important HIPAA concerns - like what not to put on your website and why you need to be careful with analytics and reviews. This episode is based on a popular Reddit thread full of useful advice from people who do this work every day. Some of the strategies shared have helped clinics grow from 90,000 to over 500,000 monthly visits. What we cover: - How to make your site easier to use and find - Why symptoms matter more than services in search - What to include on doctor pages - How to handle reviews without breaking HIPAA rules - The difference between general SEO and healthcare-specific concerns If you’re doing SEO for a healthcare provider - or any local service business - this episode will give you practical, honest advice that you can start using right away. DISCLAIMER: The information provided in this podcast episode is for general informational purposes only and does not constitute legal or medical advice. Please consult with a qualified professional for any legal or compliance matters related to your healthcare practice. ⭐️ The Reddit Thread: https://www.reddit.com/r/SEO/comments/1kylerp/got_hired_to_fix_the_online_presence_of_a_small/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Best Practices for Healthcare SEO 00:38 Real-World SEO Tips 02:28 Google Business Profile Optimization 04:57 Structuring Your Healthcare Website 11:31 HIPAA Compliance in SEO 14:49 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #healthcareseo #clinicseo #doctorseo #localseo

E697: I break down a simple SEO tactic to give your top blog posts and articles more visibility and priority within Google’s search algorithm. If you have blog posts you know deserve to rank higher on Google, this is for you. You'll learn: - Why your best content might be buried (and losing traffic) - The real impact of click depth on SEO - How to use hub pages - The difference between pagination and poor placement Whether you're a content creator, marketer, or business owner, this strategy will help you get more eyes (and clicks) on the blog posts and articles that matter most. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction: Boosting Your Top Blog Posts 01:35 Understanding Click Depth and SEO 02:54 Creating a Hub Page for Top Articles 03:30 Practical Examples and Personal Experience 06:04 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seohacks #seotips #bloggingtips

E696: One year after the biggest leak in Google’s history, we’re going deep on the 3 most important discoveries - ranking factors Google claimed didn’t influence search... but absolutely do. In this episode: - How Google really uses click data from Chrome to boost rankings (Navboost explained) - What long vs short clicks tells Google about your content (and how to stop it) - Why Google will sometimes count backlinks on top domains as worthless Bonus: What the leak revealed about SEO myths, and how to trust your instincts Whether you're a seasoned SEO or just getting started, this breakdown will help you focus on what truly moves the needle - based on real, leaked internal data - as well as first hand experiences from the overall SEO community. Listen now to learn how to turn this once-secret info into actual SEO results. ⭐️ An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them - https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/ ⭐️ I have one thing to say - Dan Petrovic - https://dejanmarketing.com/i-have-one-thing-to-say/ ⭐️ To The Web Page Title Testing Tool - https://totheweb.com/learning_center/tool-test-google-title-meta-description-lengths/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 The Google API Leak: A Year in Review 01:46 Top Discoveries from the Leak 02:03 Clicks and Rankings: The Navboost Revelation 06:27 Pogo Sticking and User Engagement 08:28 Backlinks and Real Marketing 09:24 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #googleleak #searchengineoptimization #seohacks #seotips

E695: There’s one simple SEO fix that most people skip - and it’s more important than anything else. In this episode, I explain why this overlooked change matters so much, how I’m applying it to my own site, and what it means for your blog posts, landing pages, and conversions. ⭐️ How Adding TL;DR Boosted My Conversions by 33% - https://www.reddit.com/r/SEO/comments/1h3qstq/how_adding_tldr_boosted_my_conversions_by_33/ ⭐️ How to Humanize ChatGPT Content  - https://edwardsturm.com/articles/humanize-chatgpt-content/ ⭐️ My newsletter - https://edwardsturm.com/newsletter/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 The Most Important Thing in SEO 00:33 Revamping Blog Layout for Better Engagement 01:22 Optimizing Content for SEO 02:29 Cutting the Fluff 04:44 The Power of TLDR Summaries 06:46 Success Stories and Testimonials The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seotips #seohacks #uiux

E694: The full playbook for how to do SEO for a clothing website. Everything is covered here: - Backlink strategies for clothing brands - beginner to advanced, including directories, targeting fashion reporters, getting on lifestyle podcasts, and sophisticated linkable assets   - How to format a clothing website for SEO - URL structure, category page setup, and how to write effective page titles and meta descriptions   - SEO for fashion product pages - step-by-step layout of high-converting, SEO-optimized product pages with copywriting guidance   - Targeting multiple keywords for one product - using /collections/ and /styles/ pages to rank the same items for different search queries   - Visual SEO tactics - how to use alt text, compress images, and serve fast-loading image formats like WebP   - Real examples of SEO keyword targeting - such as “women’s summer dresses” vs. “resort wear dresses for women” and how to structure pages for both   - Creating linkable assets for fashion ecommerce - with real-world case studies like Canva’s Color Palette Tool   - Using social media to boost SEO - why real engagement from Instagram and TikTok drives rankings, and how fashion brands can capitalize on this   - Full ecommerce SEO strategy breakdown - how to grow organic traffic, build domain authority, and drive organic conversions from Google Search   - Applicable to more than just fashion - these strategies work for all ecommerce: apparel, accessories, lifestyle products, and more This is an in-depth breakdown of how to do SEO for ecommerce and especially clothing/accessories/fashion. ⭐️ Pareto SEO: The 20% of SEO That Matters - https://edwardsturm.com/articles/pareto-seo/ ⭐️ 100,000 Journalist Pitches Sent! Secrets From an Expert Link Builder - https://www.youtube.com/watch?v=RhTknUevZa8 ⭐️ AI Podcast Matcher - https://aipodcastmatcher.com ⭐️ Source of Sources - https://sourceofsources.com/ ⭐️ Help a Reporter Out - https://www.helpareporter.com/ ⭐️ Making Millions With Insane High Frequency Posting - https://www.youtube.com/watch?v=pgOx1KoB9ug ⭐️ Canva’s color palette generator - https://www.canva.com/colors/color-palette-generator/ ⭐️ No link building budget could buy these results - https://edwardsturm.com/articles/no-link-building-budget-could-buy-these-results/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to SEO for Clothing Brands 00:10 Understanding the SEO Landscape for Clothing Brands 01:05 Episode Structure and Overview 02:03 Backlink Strategies for Clothing Brands 04:11 Advanced Backlink Techniques 11:12 Structuring Your Clothing Site for SEO 12:55 Detailed SEO Tactics for Clothing Sites 22:44 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #clothingseo #ecommerceseo #clothingmarketing #searchengineoptimization

E693: Does shared hosting - being on a shared IP address / shared server - hurt SEO? I go over a crazy SEO experiment that tested 20 nearly identical websites - half hosted on shared servers, half on dedicated IP addresses. The goal: to see whether shared hosting environments affect Google rankings. Topics covered: - What the "bad neighborhood" effect really is - What happens to your SEO when you use a shared IP address - What Google’s own documentation says about this - Tools you can use to check your current hosting setup - Practical advice on when to consider switching to a dedicated IP ⭐️ 21 SEO Experiments That Will Change The Way You Think About SEO (Forever) - https://seosherpa.com/seo-experiments/ ⭐️ Google’s documentation on this - https://support.google.com/webmasters/answer/9044175?hl=en ⭐️ Get your IP address - https://dnschecker.org ⭐️ Check if you’re on shared hosting - https://viewdns.info/reverseip/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to the SEO Experiment 00:30 Overview of the Shared Hosting Experiment 01:11 Detailed Explanation of the Experiment 05:42 Experiment Results and Analysis 06:57 Practical Advice for SEO and Hosting 08:48 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seohacks #seotips #digitalmarketing

E692: Unconventional advice for how to become nasty at SEO. This isn’t just about being able to rank with SEO - it’s about how to sell and make money. I start with explaining the why - why would you even want to become pro at SEO in 2025 when there are so many other great marketing channels? Then I explain the overall philosophy on what you should be doing… and what you shouldn’t. Finally, I tell you what to do and where to start. This is how to become an SEO pro - from scratch - in 2025. ▶️ $600,000 From Instagram and TikTok - In-Depth Funnel Breakdown - Joshua Ryan Schaver - https://www.youtube.com/watch?v=AGnNN0KyynA ▶️ Is Blog SEO Necessary for Topical Authority? - https://www.youtube.com/watch?v=fYbpAVxsDIM 🎯 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction 00:49 Why Become an SEO Pro in 2025? 02:26 Challenges and Advantages of SEO 07:06 The Pitfalls of Blogging for SEO 10:45 Selling Your Own Product 14:19 Practical Steps to Start 20:40 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seohacks #seotips #digitalmarketing

E691: Schema markup - the lie SEO agencies and consultants have been using for the past decade to fearmonger and basically steal money from clients. I, first, demystify what Schema markup actually is. Then, I explain the lie SEO agencies and consultants use, giving examples. Next I share when you need to worry about Schema markup. Finally - I explain how to implement it yourself - without paying lots of money to an agency or consultant. Don’t let agencies and consultants take money from you with this lie! ⭐️ Google’s General structured data guidelines: https://developers.google.com/search/docs/appearance/structured-data/sd-policies ⭐️ Schema Markup Validator: https://validator.schema.org/ 🎯 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction: Chatbase’s SEO Success 00:40 SEO Growth and Keyword Gaps 01:25 Inspiration from Chatbase’s Marketing Lead 02:13 SEO Strategies and Results 02:56 Paid Ads and Social Media Tactics 03:36 Deep Dive into SEO Techniques 06:35 Blog SEO vs. Bottom of Funnel SEO 10:09 Chatbase’s Keyword Rankings 13:56 Opportunities in SEO 14:28 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seohacks #seotips #digitalmarketing