
The Edward Show
Founder and go-to-market stories from the lens of a world-class marketer.
Latest episodes

8 snips
Apr 15, 2025 • 8min
How to Roast a Giant Bird: Dissing Duolingo to 60M Views
Discover how a language-learning app crafted a viral TikTok strategy, roasting Duolingo to amass 60 million views across 27 accounts. The podcast reveals the secrets behind creating compelling content that leverages competitors' weaknesses while maximizing viewer engagement. It also explores the importance of social proof and scaling successful formats, alongside insights on SEO and competitor targeting. Tune in for fascinating examples of effective marketing and the innovative ways brands can connect with audiences!

6 snips
Apr 14, 2025 • 16min
SEO Subreddit Explodes Over Mass AI Content Debate
The podcast ignites a fiery debate on using mass AI-generated content for SEO. Listeners hear a roundup of community reactions, featuring diverse viewpoints on ethics and risks. There’s a deep dive into Google's stance, highlighting the potential pitfalls of AI content. A case study reveals real-world implications for established sites. The speaker offers insightful advice on safe AI usage for SEO and discusses alternative strategies like parasite SEO. It's a captivating exploration of technology and search optimization.

23 snips
Apr 13, 2025 • 15min
How PR Pros Manufacture Credibility (And How to Copy Them on a Budget)
Public relations may be dismissed by some, but its power in shaping perceptions is undeniable. Discover how reviews crafted by PR pros can sway customer decisions. Dive into tactics for boosting credibility on a budget, including harnessing micro-influencers and using aliases. Learn the art of media manipulation to enhance your brand's image and drive conversions, all while avoiding common pitfalls. This journey reveals the unexpected benefits of strategic PR for any entrepreneur!

27 snips
Apr 12, 2025 • 15min
How to Ethically Steal Viral Content and Make $150K MRR
Discover the secrets behind turning viral content into a profitable app. Learn innovative marketing strategies that harness TikTok and Instagram Reels for app promotion. Delve into the importance of SEO and attribution methods that track your success. Hear personal experiences that illustrate how to create engaging, trending content that boosts installations and revenue. Uncover the tools needed to achieve consistent monthly recurring revenue and position your product for growth!

4 snips
Apr 11, 2025 • 9min
$4,000 Profit per Month From an SEO Page Getting Only 300 Clicks
An SEO consultant reveals how a page with only 300 clicks can yield $4,000 in profit monthly. Focusing on high-intent keywords, he illustrates the impact of strategic SEO and targeted landing pages. The discussion emphasizes the importance of understanding market needs and filling gaps to drive revenue rather than just traffic. Practical applications for achieving SEO success are highlighted, along with tips on building topical authority and leveraging low-competition keywords to boost e-commerce profits.

6 snips
Apr 10, 2025 • 20min
What to Do if You Can Already Rank for Keywords
Discover how to leverage your SEO skills even if you've been impacted by the Google Helpful Content Update. Learn strategies for finding profitable keywords and tips for creating monetizable web apps. The discussion includes effective link-building techniques and how to set up landing pages that convert. Plus, get insights on scaling your business through a mix of SEO and marketing channels. This guide is packed with actionable advice for turning your SEO efforts into real revenue!

Apr 9, 2025 • 17min
How to Find Money-Making Keywords in the Travel Niche
Discover the secrets to finding highly profitable keywords in the travel niche! The discussion dives into targeting bottom-of-funnel keywords that are often overlooked by competitors. Tools like ChatGPT and Moz are highlighted for optimizing SEO strategies. Learn about a case study on a tour guide booking system and how to analyze keyword opportunities effectively. This insightful talk arms you with the knowledge to attract more paying customers through clever keyword research and optimization.

12 snips
Apr 8, 2025 • 10min
Broke Dude Growth Hacks Fame and Success in 5 Months
Dive into the incredible journey of an artist who skyrocketed to fame in just five months! Discover the unique marketing tactics that included social media and viral strategies. Learn how a Twitter campaign and creative remixes propelled their music to record-breaking success. Explore the fascinating blend of traditional and innovative SEO techniques that played a crucial role in their rise. This captivating story is packed with inspiration for anyone looking to make a mark in the digital landscape!

5 snips
Apr 7, 2025 • 14min
Local Subreddits Are Open for Parasite SEO
Black hat SEOs are exploiting local subreddits for parasite SEO, leveraging Reddit's authority to boost visibility. They gain trust through fake social proof, making their promotions seem genuine. The discussion covers risks, ethical concerns, and how niche communities can be manipulated for marketing. Additionally, personal anecdotes highlight unexpected engagement outcomes on social media. The episode balances the benefits of this strategy with caution, providing insights into digital marketing tactics.

6 snips
Apr 6, 2025 • 12min
How to Control Your Competitors’ Online Narratives With Easy SEO
Discover how to manipulate your competitors' online presence using clever video SEO strategies. Instead of costly ads, learn to make engaging videos that rank high for your rivals' keywords. Shape the narrative around competitors with smart short-form content that captures customer attention. Explore the potential of AI in video creation and discover tips for optimizing video for search engines. This is a game-changing approach to digital marketing.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.