The Edward Show

Discover the pitfalls of shortcut SEO tactics, including AI spam and link schemes, that may offer quick wins but lead to downfall. Hear about the 2012 Penguin update, which obliterated sites relying on shady practices. Learn why you can't outsmart Google's detection teams and the importance of sustainable, white-hat strategies. Edward emphasizes the power of focusing on one goal for a decade and offers real-world examples, like Julian Goldie's experience with AI-generated penalties. Shift your strategy from flashy traffic to targeting buyers for long-term success!

Unlock the secrets of effective SEO with a structured 6-step approach! Learn why starting with Technical SEO is crucial and how to clean up your site for optimal crawling. Discover the benefits of pairing Offensive SEO with consistent link building. Understand when to invest in reputation management to boost your brand's credibility. Finally, explore holistic SEO strategies that enhance your entire marketing ecosystem. This guide transforms how you tackle SEO for real, tangible results!

The discussion dives into the looming penalties for unchecked mass AI-generated content, highlighting how it could harm brands. The dangers of robotic, entity-stuffed writing, which diminishes user engagement, are explored. There's a keen focus on how exploiting Reddit for SEO won’t be effective much longer. External relevance and reputation-driven content are emphasized as essential for future SEO success. Lastly, the rise of SEO copywriters adept at leveraging AI effectively sets the stage for winning strategies in 2026.

Gagan Ghotra, a product and growth marketer specializing in AI-driven SEO, joins the discussion to explore the transformative power of Google's Gemini 3. They delve into how its deep query fan-outs and dynamic interfaces will redefine SEO strategies, emphasizing the crucial role of SEO copywriters in 2026 and beyond. Gagan highlights the significance of brand reputation in AI responses, the potential obsolescence of schema, and the necessity for companies to adapt their content for an AI-driven landscape. The future of SEO is interactive, and Gagan provides actionable insights for marketers.

Discover how revisiting old content can unlock fresh insights for SEO success. Learn to evaluate your past work with a simple checklist and understand the importance of providing immediate answers. Delve into the dangers of generic writing and the power of showing real experience and social proof. Hear a compelling example of how one piece of content climbed to the top by simply acknowledging its flaws. Plus, get tactical tips to avoid common pitfalls and keep your audience engaged!

Nick Eubanks, VP of Owned Media at Semrush, unpacks the rapidly evolving world of AI search. He explains why traditional SEO is losing ground to AI visibility and how businesses should adapt their strategies now. Discover the innovative concept of evidence clusters for enhancing content discoverability and his intriguing insights from a four-month experiment publishing AI-generated posts. Eubanks also predicts a shift in authority signals and the future dominance of AI in search, emphasizing the need for strategic content creation and brand engagement.

Delve into innovative link building strategies straight from SEO pros on Reddit. Learn how manual broken link outreach can work wonders, and discover the power of guest posts and reciprocal link exchanges. Sponsoring local events not only boosts brand visibility but also earns valuable backlinks. Networking within your niche opens doors to genuine partnerships. Plus, find out how to utilize HARO and Qwoted for media mentions and create compelling linkable assets that attract attention. Essential tactics for substantial SEO impact!

Sarvesh Shrivastava, founder of Alventra Marketing and local SEO expert, reveals how local businesses can achieve $100K/month in just 90 days. He debunks the myth that SEO takes a year to work and explains the crucial elements of optimizing Google Business Profiles, including the importance of authentic photos over stock images. Sarvesh shares strategies for effective internal linking, building high-impact backlinks, and creating the perfect 'money page' that drives conversions. This insightful talk unlocks rapid growth tactics for ambitious local business owners.

In a deep dive with SEO expert David Quaid, discover the underrated power of free tools like Bing Webmaster Tools. David highlights hidden features and how to quickly leverage them for fast ranking without spending a dime. He breaks down the significance of backlinks for indexing and shares tips on using Microsoft Clarity and SEO Site Scan for effective analysis. Learn how to navigate Bing’s keyword research and backlink monitor, ensuring you stay ahead without relying on costly subscriptions!

E870: I sit down with Kai Cromwell to break down one of the most effective Shopify SEO strategies in use today. Kai specializes exclusively in Shopify SEO and shares the exact long-tail collection page strategy that drives bottom-of-funnel traffic and revenue fast - without waiting 6-12 months to rank for competitive terms. We cover: - Why long-tail transactional pages outperform high-volume keywords - How Kai builds 40+ SEO landing pages and gets them indexed immediately - Using AI (at scale) to generate collection content with brand accuracy - Internal linking structure and click-depth strategy for Shopify - How his team leverages Reddit with aged accounts for traffic, LLM visibility and reputation - Link building priorities (internal vs external) and when to switch tactics - His framework for enrichment using Search Console data - AI blacklist words, formatting tactics, custom prompts & Airtable scaling - Conversion considerations and CRO insights - If and how B2B SEO differs from B2C when prioritizing growth levers Whether you run a 7-9 figure brand or you're building something new, this conversation lays out a playbook you can apply immediately. ⭐️ Kai Cromwell on 𝕏 - https://x.com/KaiCromwell ⭐️ Kai Cromwell on LinkedIn - https://www.linkedin.com/in/kai-cromwell/ ⭐️ Kai Cromwell on YouTube - https://www.youtube.com/@searchkaicromwell ⭐️ Kai Cromwell's Shopify SEO Agency, New Seas - https://newseas.co/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Kai Cromwell and E-commerce SEO 00:56 Philosophy and Approach to SEO 02:41 Long Tail Collection Pages Strategy 09:29 Examples of Effective SEO Tactics 20:46 Using AI and Tools for SEO 29:23 Scaling SEO Efforts and Client Management 41:10 Reddit and Alternative SEO Strategies 42:20 Navigating Marketing Strategies on Reddit 42:48 Challenges and Solutions in SEO and IP Management 43:00 Leveraging Reddit for Agency Growth 45:21 Reputation Management and Ethical Considerations 47:24 Link Building Strategies and Best Practices 55:01 Internal Linking and Shopify SEO 01:01:50 Transitioning to Shopify and E-commerce SEO 01:05:39 Conversion Rate Optimization Insights 01:12:48 Content Strategies for E-commerce Brands 01:22:25 Future Vision and Agency Growth 01:24:38 Wrapping The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #shopifyseo #ecommerceseo #searchengineoptimization #ecommerce