The Edward Show

E690: A lot of people say SEO doesn’t work anymore. This episode shows otherwise. Chatbase grew their monthly recurring revenue by $103,000 - and SEO was a huge part of it. They didn’t rank for thousands of keywords. They just focused on a few that mattered, backed by a focused content effort. I walk you through what they did, what actually drove results, and why SEO still has plenty of room - if you know where to look. ⭐️ Sources 2025 State of SEO: - https://detailed.com/state-of-seo/ Sandra’s 2 tweets: - https://x.com/TakoTreba/status/1910272327385743803 - https://x.com/TakoTreba/status/1910298233257029849 Apple Crushed Their Ads So They Learned SEO and Hit $10M ARR: - https://www.youtube.com/watch?v=MNHCwj5O4HI 🎯 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction: Chatbase’s SEO Success 00:40 SEO Growth and Keyword Gaps 01:25 Inspiration from Chatbase’s Marketing Lead 02:13 SEO Strategies and Results 02:56 Paid Ads and Social Media Tactics 03:36 Deep Dive into SEO Techniques 06:35 Blog SEO vs. Bottom of Funnel SEO 10:09 Chatbase’s Keyword Rankings 13:56 Opportunities in SEO 14:28 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seohacks #seotips #performancemarketing

E689: People are searching Google now more than ever. A study last year showed, “Survey: 54% of people look through more search results vs. 5 years ago.” But are they searching more because they like it or out of frustration? Signs point to frustration… and this leads to a great opportunity for marketers. It’s now easier than ever to stand out in SEO - and I share how. Plus - huge news from Google: AI Mode reporting is coming to Google Search Console. GSC to show AI queries in addition to normal Google Search queries. I break this down. ⭐️ Google’s AI Mode GSC Announcement: https://www.seroundtable.com/google-ai-mode-reporting-search-console-39468.html ⭐️ Survey: 54% of people look through more search results vs. 5 years ago: https://searchengineland.com/search-engine-experience-results-ads-survey-442943 ⭐️ https://www.reddit.com/r/SEO/comments/1h3qstq/how_adding_tldr_boosted_my_conversions_by_33/ 🎯 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 AI Mode Reporting in Google Search Console 02:32 Survey Insights: Search Behavior Over the Years 09:20 SEO Strategies: How to Exploit Search Behavior 16:13 Wrapping The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seohacks #seotips #performancemarketing

E688: If you frequently publish a blog that isn’t optimized AT ALL, will that hurt your SEO? I break down the full answer. Here’s what I cover: - Why publishing a high volume of content, without keyword targeting, isn’t necessarily harmful - The situations where it can cause problems, and how to prevent them - How I use a similar approach on my own blog, https://edwardsturm.com/articles/ - A simple SEO trick: how to optimize already-published content in five minutes using data from Google Search Console - The smart way to organize your blog so Google understands it - and so visitors can find the right content I also explain how to turn non-optimized content into long-term assets for brand building, SEO value, and potential keyword wins. Mentioned tools and tips: - Google Search Console - Screaming Frog (free for up to 500 URLs) - Keyword discovery using ChatGPT - URL structure and internal linking best practices 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Question Overview 00:49 Personal Experience with Blogging 01:52 Optimizing Blog Posts for SEO 03:54 Potential SEO Problems and Solutions 07:15 Effective Content Structuring 10:31 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seohacks #seotips #performancemarketing

E687: Is AI-generated traffic replacing classic SEO (optimizing for the “10 blue links”) or is this just hype? I share the Internet’s most insightful thoughts on this and practical advice on how to optimize for AI tools like ChatGPT, Gemini, Claude, Perplexity, and more. Plus, we break down: - What Google’s new AI Mode means for search traffic and visibility - Whether LLM SEO is truly replacing traditional search - How to structure your content to appear in AI-generated answers - Why backlinks, crawlability, and FAQ sections still matter - but not always in the way you think - Why many SEO strategies are missing the mark when it comes to conversions - How to create bottom-of-funnel, sales-focused content that actually gets results in both classic and AI search - How to target transactional keywords rather than informational keywords  ⭐️ The Reddit thread: https://www.reddit.com/r/SEO/comments/1kr1le1/is_aigenerated_traffic_replacing_classic_seo/ ⭐️ Yesterday’s podcast with the Head of SEO at Omnicom: https://youtu.be/896B-9BfI6s 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to AI and SEO 00:55 Top Comments from the SEO Subreddit 06:16 Google's AI Mode Announcement 07:14 Personal Insights on Optimizing for AI 11:45 Final Thoughts and Recommendations The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seohacks #seotips #performancemarketing

E686: What does it really take to close and manage million-dollar SEO deals? In this powerhouse episode, we sit down with Yas Haque, the former Head of SEO at Omnicom. While Yas was at Omnicom, it was the largest publicly traded marketing agency in the world. Its current market cap is nearly $15 billion. Head of SEO at the biggest marketing agency = King of SEO in my book. Yas shares: - How to land and manage seven-figure SEO contracts - What it was like being Head of SEO at the largest publicly traded marketing agency - SEO strategy for high-ticket contracts and enterprise clients - The role of storytelling and presentation design in winning large deals - Real-world SEO case studies, including marketing $500K spaceship rides and branded search optimization - Diagnosing and solving technical SEO issues for large, complex websites - How to communicate SEO clearly to non-technical stakeholders - How somebody starting in SEO can work their way up to Head of SEO -Lessons from the jewelry industry on effective landing pages and emotion-driven marketing - The future of SEO in a world shaped by AI, content saturation, and evolving user behavior - Practical tips for freelancers and agency SEOs on scaling their impact and closing bigger deals Thanks again to Yas for coming on! ⭐️ Yas Haque on LinkedIn: https://www.linkedin.com/in/yashaque/ ⭐️ Yas Haque on Instagram: https://www.instagram.com/yhawke/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Background 00:53 Wedding Planning and Viral Proposal 02:38 SEO for High Ticket Contracts 03:34 Challenges in High-Ticket SEO 05:24 Case Study: $500,000 SEO Project 06:16 Navigating SEO for High-Ticket Items 08:12 Biggest SEO Contract Closed 09:06 SEO in Highly Regulated Industries 11:25 Importance of Internal Buy-In 13:47 SEO Presentation Tips 16:16 SEO's Role in Marketing Funnels 17:25 Navigating Large Organizations 20:50 SEO's Resilience and Evolution 26:02 Global SEO and Market Differences 29:29 Advice for Aspiring SEOs 32:02 Effective SEO Communication 35:00 Niche SEO Content and Growth 36:01 The Importance of Communication 36:28 SEO Challenges and Solutions 37:08 Skills for SEO Success 38:14 Advice for Freelancers and Small Agencies 39:00 Job Hunting Tips for SEO Professionals 40:14 Optimizing Workflow 41:19 Interview Tips for SEO Roles 44:22 Understanding Page Speed 44:53 SEO Tools and Techniques 50:39 The Role of a CMS in SEO 53:01 Opportunities for Small Companies in SEO 54:45 Personal Insights and Experiences 55:38 The Jewelry Buying Experience 01:03:53 Marketing Channels and YouTube 01:07:11 Final SEO Advice 01:08:16 Conclusion and Farewell The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seohacks #seotips #performancemarketing

Interest in search engine optimization has surged to an all-time high, surprising many. The conversation dives into the reasons behind this spike, particularly since December 2024. AI's role in shaping SEO strategies and product launches is dissected. Key tips include optimizing for transactional keywords and structuring effective hub pages. The significance of backlinks is diminishing, while building topical authority quickly becomes crucial. Plus, there are exciting previews of what to expect from the upcoming Google I/O conference!

Jonathan Berthold, a seasoned executive at SEO powerhouse Moz, shares his insights into whether SEO is still relevant in an AI-driven world. He dives into how AI tools like ChatGPT are reshaping SEO strategies and discusses the evolving landscape of affiliate marketing. Jonathan emphasizes the need for brand investment amidst diminishing trust in AI-generated content. He also highlights effective link-building tactics and the crucial role of email lists in digital marketing. Tune in for surprising trends and practical advice to stay ahead in the search game!

A captivating discussion unfolds about how Google's AI overviews could rewrite entire web pages, potentially stealing traffic from creators. The speakers share personal experiences and industry insights, emphasizing the critical role of targeting transactional keywords. They highlight the challenges faced by platforms like NerdWallet in the evolving SEO landscape. As AI reshapes content visibility, the need for optimizing websites for both informational and transactional search terms becomes increasingly important for maintaining user engagement.

Dive into the essentials of SEO as the hosts tackle listener questions with flair! Discover how to measure and fix pogo sticking—the frustrating trend of users bouncing back to search results. Explore the dilemma of whether to rename your company for better SEO, along with strategies to maintain visibility. Plus, learn how to genuinely assess keyword competitiveness instead of relying solely on standard metrics. It's a treasure trove of SEO wisdom packed into a lively discussion!

E681: Is blog SEO - doing search engine optimization with a blog and top-of-funnel SEO’d articles - necessary for building topical authority? Topical authority being how much authority your website and company have in your specific niche. Is blog SEO necessary for this? No - it’s not. And in fact, it’s a distraction. I share how you should be building topical authority in the absence of search engine optimization with a blog. 🔥 Sources and information: How to build topical authority: - Put up one to two blog posts a month - not for SEO, just for potential customers and existing customers - Put up lots of bottom-of-funnel SEO landing pages targeting different transactional keywords - Do normal link building to your root domain that you should be doing anyway - Enjoy developing other parts of your marketing funnel! What your 1-2 monthly blog posts / articles should ACTUALLY be about: - Case studies - Thoughts on your industry - Company announcements - milestones, new offerings/features - Frequently asked questions - Reusing newsletter content - Write posts / articles for potential customers or existing customers - Only target a keyword if there’s one that’s directly relevant to what you were going to already write The root domain link building you should be doing, regardless of blog SEO: - Help a Reporter Out - Source of Sources - Qwoted - Featured.com - Help a B2B Writer - Podcasts - https://aipodcastmatcher.com/ - Directories ⭐️ My newsletter turned to marketing articles: https://edwardsturm.com/articles/ ⭐️ Personal Injury Law SEO - Everyone in SEO Is Making This Mistake: https://www.youtube.com/watch?v=zCW2pnNXLKM ⭐️ How to Build Backlinks for a New Website (2025 Edition): https://www.youtube.com/watch?v=w4-qtK2VK0s ⭐️ Rand Fishkin on the podcast: https://www.youtube.com/watch?v=5JQvdLYvGZI ⭐️ Google testing follower counts in the search engine results pages: https://www.seroundtable.com/google-ads-with-follower-counts-39375.html 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Viewer Question 00:35 Why Blog SEO is Not Necessary 01:33 Effective Use of Blog Posts 03:53 Developing Topical Authority Aside From Articles 05:50 Link Building Strategies 07:02 Outside Marketing Efforts 08:39 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seohacks #seotips #digitalmarketing