The Edward Show

E681: Is blog SEO - doing search engine optimization with a blog and top-of-funnel SEO’d articles - necessary for building topical authority? Topical authority being how much authority your website and company have in your specific niche. Is blog SEO necessary for this? No - it’s not. And in fact, it’s a distraction. I share how you should be building topical authority in the absence of search engine optimization with a blog. 🔥 Sources and information: How to build topical authority: - Put up one to two blog posts a month - not for SEO, just for potential customers and existing customers - Put up lots of bottom-of-funnel SEO landing pages targeting different transactional keywords - Do normal link building to your root domain that you should be doing anyway - Enjoy developing other parts of your marketing funnel! What your 1-2 monthly blog posts / articles should ACTUALLY be about: - Case studies - Thoughts on your industry - Company announcements - milestones, new offerings/features - Frequently asked questions - Reusing newsletter content - Write posts / articles for potential customers or existing customers - Only target a keyword if there’s one that’s directly relevant to what you were going to already write The root domain link building you should be doing, regardless of blog SEO: - Help a Reporter Out - Source of Sources - Qwoted - Featured.com - Help a B2B Writer - Podcasts - https://aipodcastmatcher.com/ - Directories ⭐️ My newsletter turned to marketing articles: https://edwardsturm.com/articles/ ⭐️ Personal Injury Law SEO - Everyone in SEO Is Making This Mistake: https://www.youtube.com/watch?v=zCW2pnNXLKM ⭐️ How to Build Backlinks for a New Website (2025 Edition): https://www.youtube.com/watch?v=w4-qtK2VK0s ⭐️ Rand Fishkin on the podcast: https://www.youtube.com/watch?v=5JQvdLYvGZI ⭐️ Google testing follower counts in the search engine results pages: https://www.seroundtable.com/google-ads-with-follower-counts-39375.html 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Viewer Question 00:35 Why Blog SEO is Not Necessary 01:33 Effective Use of Blog Posts 03:53 Developing Topical Authority Aside From Articles 05:50 Link Building Strategies 07:02 Outside Marketing Efforts 08:39 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seohacks #seotips #digitalmarketing

The recent Google Core Algorithm Update has made significant waves in SEO. Content quality signals have been refined, impacting how different platforms rank. Reddit is surging while Quora sees a decline, and retail sites like Uniqlo are feeling the volatility against giants like Amazon. AI overviews are changing blog click-through rates, emphasizing the importance of bottom-of-funnel SEO. Learn strategies to adapt and build topical authority to improve your rankings in this ever-evolving landscape.

There's a theory that Google might be intentionally lowering search result quality to boost ad clicks. A seasoned Google engineer steps in to refute this idea, stating that poor search results could backfire on user engagement and revenue. The discussion reveals that the search landscape is more nuanced, balancing the need for quality content with the demands of advertising. Excitingly, this situation might actually open up new opportunities for SEO professionals moving forward.

Is Google's disavow tool still relevant in 2025? This discussion highlights how many businesses might be misusing it, with real opinions from the SEO community adding fuel to the debate. The host shares personal insights after years in the industry, emphasizing that focusing on keywords, search intent, and smart link building is often far more effective than worrying about disavowing links. Unless you face a manual penalty, it seems disavowing could be counterproductive!

E677: This is for if you want to stick with something long enough to see results… if you’re seeking the 1% daily improvements that compound A TON over time. I share what I’ve learned from doing this show for 677 days in a row, making short-form videos for 925 consecutive days, and sending out a weekly newsletter without missing a week for nearly two years. I go into: - The truth about consistency and how to keep showing up, even when motivation is low - Shaan Puri’s Taste Gap - why your early work feels bad (and why that’s actually a good sign) - A powerful excerpt from Paul Graham’s essay “How to Do Great Work” - The story behind how one of my lowest-effort videos turned into a viral hit and made me a top affiliate - How small daily actions lead to huge long-term outcomes Whether you're trying to grow on social media, start a business, build a podcast, or just stick with a creative habit, this episode will fuel your fire and remind you of the power of persistence. ⭐️ The Taste Gap: https://shaan.beehiiv.com/p/one-minute-blog-the-taste-gap ⭐️ How to Do Great Work: https://www.paulgraham.com/greatwork.html 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Streak Society 01:04 Importance of Consistency 02:11 Shaan Puri’s 'The Taste Gap' 05:56 Personal Success Stories 11:32 Paul Graham's 'How to Do Great Work' 14:33 Encouragement The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #consistency #atomichabits #buildinpublic #exponentialgrowth

Dive into the world of parasite SEO and discover the two critical mistakes that many marketers make when leveraging Reddit for rankings. Explore how post visibility and subreddit size play a pivotal role in success. Learn why you must tread carefully with AI-generated content, and uncover fascinating case studies that illustrate these points. Don't miss the insights on navigating these pitfalls to enhance your strategy!

Discover how to make ChatGPT content sound more human and relatable. Learn effective prompts to personalize AI outputs and avoid common pitfalls in language. Explore the delicate balance between AI and human touch to maintain brand integrity and audience trust. Delve into the significance of authentic communication amidst the surge of automated content. Gain insights on crafting clear and engaging messages without the robotic feel, alongside practical tips for improving AI-generated scripts and enhancing creative expression.

Rand Fishkin, the founder of Moz and SparkToro, dives into the future of SEO in an AI-driven world. He explains why engagement is more valuable than backlinks, aligning with Google’s insights. Rand discusses the forgotten top-of-funnel opportunities and the key metrics he tracks for effective marketing. He emphasizes the importance of audience insights as a growth driver and shares innovative data-driven strategies for gaming marketing, showcasing how understanding audience behavior can transform campaigns.

Apple's potential shift to AI-driven search has sent Alphabet stocks tumbling. The discussion emphasizes how this change could impact traditional search engines like Google. Experts weigh in on the implications for SEO strategies, highlighting the importance of adapting to evolving search behaviors. Concerns about AI hallucinations and the future of AI literacy are also discussed, providing insights that leave marketers reassured rather than anxious about these technological advancements.

Concerns are mounting in the publishing world as AI advances and Google changes the game. The shift to product-focused models is essential for survival, emphasizing the use of transactional keywords. Strategies for developing minimalistic software products are discussed, showcasing how simple ideas can quickly gain traction. The importance of iterative development and user feedback is highlighted, illustrating how a basic app can grow into a billion-dollar success. Adapting publishing methods and honing topical authority is key to enhancing online visibility.