The Edward Show

E914: Cody See joins the show. We break down why simple, fundamentals-driven SEO consistently outperforms complicated, "advanced" tactics - and why that's been true for over a decade. We talk through real-world experience running affiliate sites, agencies, and client campaigns, and explain why most SEO failures come from overengineering, ego, or chasing shortcuts instead of focusing on what actually converts. This is a practical, honest conversation about how SEO works today. Topics covered: - Why "easy SEO" isn't lazy SEO - and why it works - The difference between ranking for ego vs ranking for revenue - How picking the right keywords matters more than advanced tactics - Bottom-of-funnel keywords vs high-volume vanity keywords - Why link building isn't always necessary to rank - White hat SEO vs risky shortcuts and why shortcuts usually fail - How SEO results are often faster today than they were years ago - What changed about Google's "sandbox" (and why it barely exists now) - Real examples of backlinks that actually moved rankings - Why referral traffic matters more than links alone - How simple SEO scales better for agencies and niche businesses - Why most people overestimate the value of technical complexity We also discuss: - How AI-generated content is eroding traditional trust signals - Why authority is shifting back to reputation and real relationships - How outreach, PR, and networking have changed post-AI - Why being direct and human now beats polished outreach - How automation can support SEO without replacing judgment CMS & platform discussion: - Wix Studio vs WordPress from an SEO perspective - What Wix has improved - and where it still falls short - SEO features that matter and ones that don't - Why starting with clean fundamentals saves problems later This episode is for: - SEOs who are tired of overcomplicated advice - Agency owners who want repeatable results - Builders starting new sites who want clarity instead of noise - Anyone who wants SEO to support a real business, not just rankings ⭐️ Cody See on LinkedIn - https://www.linkedin.com/in/iamcodysee/ ⭐️ The Agency Growth Podcast - https://www.agencygrowthpod.com ⭐️ The Agency After Hours Discord - https://discord.com/invite/uvHRRRFVRD ⭐️ Cody's podcast interview with Wix Studio - https://www.agencygrowthpod.com/episodes/wix-wants-agencies-were-listening-ft-kobi-gamliel-w-wix-studio-112 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Catching Up and Personal Updates 00:31 Launching a New Website on Wix 00:50 Discussing Wix's SEO Challenges 01:00 Cody's Podcast Interview with Wix's Head of Partnerships 03:39 SEO Strategies and Techniques 15:18 The Importance of Keyword Selection 19:11 Personal SEO Journey and Experiences 22:51 Building and Scaling an SEO Agency 24:54 Niche SEO Success Stories 27:35 Exploring PPC and Local Service Ads 36:40 The Future of AI in SEO and Networking 38:26 Challenges in Modern Communication 38:59 AI's Impact on Outreach 40:00 Trust Signals in Networking 41:27 Dealing with AI-Generated Messages 43:34 Effective Outreach Strategies 44:59 Understanding Your Audience 47:11 SEO and Website Platforms 48:10 Wix vs. WordPress: A Detailed Comparison 54:23 Automating SEO Tasks 58:24 Wix Studio's SEO Challenges 01:13:28 Final Thoughts and Contact Information The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #digitalmarketing #wixstudio #seo

David Quaid, an SEO expert and founder of Primary Position, shares his insights on practical SEO strategies using Google Search Console. He discusses how to utilize regex for analyzing branded queries and the implications of withheld data. Listeners learn effective ways to identify question-based queries and page-two keywords. David also emphasizes internal linking for topical authority and using AI to quickly generate content without lengthy cycles. His focus is on actionable processes to enhance SEO decision-making.

Discover how Perplexity ranks content using multi-layer machine learning systems. Learn why topical authority and semantic relevance trump simple keyword matching. Find out how entity searches are prioritized and the impact of early user engagement on long-term visibility. Manual boosts for authoritative domains can reshape strategies, while fresh content keeps you in the spotlight. Plus, see how aligning with trending YouTube titles can enhance cross-platform visibility. This is key knowledge for those in SEO and content marketing!

E911: I break down what Google's John Mueller has repeatedly said is the most important rule in SEO: consistency. Not shortcuts. Not trends. Just consistent execution over time. John Mueller has shared this advice for years without fully explaining why it matters. Barry Schwartz helped add context, and in this I explain how consistency impacts rankings, trust, and conversions across both technical SEO and content. This conversation focuses on why inconsistent implementation quietly holds back many websites, even when they are doing other things right. What you'll learn: - Why Google consistently emphasizes consistency as the foundation of SEO - How inconsistent technical signals create problems for search engines - Common technical SEO mistakes caused by inconsistency - Why weak pages can negatively affect how Google views an entire site - How trust and consistency are closely connected in SEO - Why ranking alone is not the real goal of search optimization - How consistent publishing compounds results over time - A realistic approach to content frequency that most teams can maintain - Why taking your time leads to better outcomes than rushing execution Practical SEO guidance covered: - Publish content on a schedule you can realistically sustain - Fix page titles and internal linking before chasing advanced tactics - Focus on bottom-of-funnel SEO pages that target buyers ready to convert - Use blog content to support topical authority - Build links gradually with small, repeatable daily actions - Improve quality across your entire site instead of ignoring weak pages ⭐️ John Mueller Of Google: SEO Lives & Dies With Consistency - https://www.seroundtable.com/google-seo-lives-dies-with-consistency-31319.html ⭐️ How I've 10x'd My Podcast Growth Year Over Year - https://edwardsturm.com/articles/10x-podcast-growth/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and New Year's Greetings 00:22 The Importance of Consistency in SEO 01:00 Personal Consistency Journey 01:26 John Mueller's SEO Advice 02:30 Technical Consistency in SEO 02:52 Content Consistency and Quality 03:40 Practical SEO Tips and Strategies 07:58 Consistency in Link Building 08:29 Final Thoughts and New Year Motivation The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seo #searchmarketing #digitalmarketing

Discover how ChatGPT operates more like a search engine than a thinking system, using real-time web data and specific rules for when to search. Learn why semantic relevance trumps exact keywords and how small content snippets are chosen for AI answers. Optimize your SEO with clear structure and concise writing to increase visibility in AI responses. Explore advanced strategies, including leveraging press releases for branding and analyzing AI traffic using Google Analytics. Stay ahead in the evolving landscape of SEO.

Explore the intriguing world of SEO as low-quality AI content surprisingly ranks high in Google results. Discover why big brands get algorithmic leniency and how domain authority changes the game. Learn about the hidden opportunities in low-competition, high-intent keywords, and why ranking trash content doesn't guarantee conversions. The importance of experience, expertise, authority, and trust (E-E-A-T) for brand integrity is also covered. Finally, find out why studying industry leaders is essential for successful SEO strategies.

In this discussion, Ram Berrouet, founder of the Series A startup Relief, shares his expertise in 'vibe coding' and AI-driven development tools that eliminate the need for large engineering teams. He reveals how AI models like Gemini 3 and Claude Opus 4.5 allow non-technical founders to build apps in record time. Ram emphasizes the importance of creating rankable web apps and tools to drive organic traffic, while also outlining how these innovations make SEO a more predictable and profitable distribution channel.

Tiffani Daniel, an SEO copywriter and founder of Your Creative Content, helped a local dental practice grow from nearly zero to 130,000 monthly visits through one weekly blog. She reveals how writing captivating content around price-related keywords outperformed traditional SEO tactics. Tiffani shares insights on using a 'TV show' approach for engaging blogs, emphasizing skimmable formatting and reader-friendly paragraphs. She discusses the importance of immediate answers, authentic voice, and how to use AI tools to enhance copywriting—making blogging accessible and effective.

Shaun Anderson, a veteran SEO expert and founder of Hobo Web, shares insights from his two-decade journey in search. He discusses the implications of the recent Google API leak, emphasizing that trust and responsibility are paramount for rankings. Shaun explains how monetization impacts evaluations and the importance of genuine content. He dives into the balance of affiliate success and practical E-E-A-T, while also exploring the evolving role of AI in SEO strategies. His profound knowledge sheds light on how technical details truly influence site visibility.

An auto repair shop transformed its fortunes from a $24K SEO investment to $2.8M in revenue. The key? Focusing on high-intent local pages rather than generic services. Effective local blog content boosts trust and rankings, while optimizing internal linking uncovers hidden gems on your site. Google Business Profile plays a crucial role—real photos and accurate categories are essential. Forget chasing national keywords; going fully local drives real calls. This strategy turned a nearly closed business into a thriving one, booked weeks in advance!