

The Edward Show
Edward Sturm
Founder and go-to-market stories from the lens of a world-class marketer.
Episodes
Mentioned books

Jul 18, 2025 • 10min
My Unbreakable SEO Work Routine (7+ Hours of Focused Work a Day)
Discover a powerful routine that ensures 7+ hours of focused work each day! Learn about the effective 4x25 work session structure designed to boost productivity and creativity. Short breaks play a crucial role in achieving a flow state and avoiding burnout. Real-life applications show how this method can save time and enhance the quality of work, including SEO tasks. Ideal for anyone seeking to improve their deep work performance and get more done without procrastination!

Jul 17, 2025 • 9min
The Dark Side of SEO: How DMCA Abuse Is Wrecking Google Rankings
Discover the dark underbelly of SEO where DMCA abuse becomes a weapon against rival businesses. Learn about fake law firms and AI-generated takedowns that can obliterate legitimate sites overnight. Real examples highlight the devastating impact on businesses during crucial times like product launches and holidays. The discussion covers why Google may not be addressing this issue effectively and offers solutions for those targeted by such tactics. A must-listen for anyone involved in digital marketing or SEO.

13 snips
Jul 16, 2025 • 16min
Are Content Sites Making a Comeback in 2025?
Content sites might be poised for a comeback in 2025, driven by changes in Google’s algorithm. Insights reveal spikes in traffic for bloggers and site owners, with real-world examples shared. The discussion also delves into the impact of AI-generated content. Listeners are cautioned about the risks of relying too heavily on content sites for income. A balanced approach to investment is encouraged, focusing on creating meaningful content that resonates with real readers.

Jul 16, 2025 • 8min
Reddit’s New Generative AI, Reddit Answers, Could Become a Melting Pot for Parasite SEO
Reddit has launched an intriguing generative AI feature called Reddit Answers, which is quickly attracting the attention of savvy SEOs. The discussion dives into how this tool works and its potential misuse through Parasite SEO tactics. Listeners learn about real-life examples of fake posts and the manipulation of comments aimed at boosting rankings on Google. There are also deep dives into ethical considerations and the implications of AI in content generation, making it a must-listen for anyone interested in SEO and platform integrity.

Jul 14, 2025 • 7min
Keyword Cannibalization: What It Is, When to Worry, and How to Fix It
Keyword cannibalization may sound intimidating, but it doesn't always harm your SEO. The discussion clarifies what it is and when it truly matters. You’ll discover how to identify it and the impact of user-generated content on your strategy. Most importantly, easy fixes are highlighted to enhance conversions, helping you streamline your focus and boost your site's effectiveness in a competitive landscape.

Jul 13, 2025 • 8min
The GOAT SEO Strategy for Software Founders (From Zero to Scale)
E739: Most software founders are doing SEO completely wrong - and it's killing their growth. I break down the GOAT (Greatest of All Time) SEO strategy for software founders looking to scale from zero users to product-market fit and beyond. What You’ll Learn: - A proven SEO strategy that actually drives signups - Why most startup blogs miss the mark - A smarter way to get your first links and users - How SEO can unlock unexpected use cases and features - A compounding growth loop few founders are using Whether you're pre-launch or already in-market, this is the SEO playbook built for real traction. ⭐️ My Product Hunt Guide: https://edwardsturm.com/articles/product-hunt-results/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to the GOAT Software SEO Strategy 00:14 Common SEO Mistakes 00:42 The Bottom of Funnel SEO Approach 01:13 Maximizing Software Potential 01:38 Twitch 02:20 Implementing the Strategy 04:56 Scaling and Growth 05:38 Challenges and Considerations 06:24 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #saasmarketing #softwaremarketing #searchengineoptimization #indiehackers

Jul 12, 2025 • 4min
5 Quick Google Business Profile Wins for Local Visibility
Discover five crucial tips to elevate your local visibility through your Google Business Profile. Learn the importance of regular updates and how to effectively engage with customer reviews. Find out why a simple visual enhancement is often overlooked. Plus, uncover a surprising Google Maps trick that many haven't heard of. These easy, actionable strategies can significantly boost your local rankings and attract more customers!

4 snips
Jul 11, 2025 • 10min
Google’s June Core Update: Big Wins & Brutal Losses
The latest Google Core Update is causing a seismic shift in SEO. Discover the surprising traffic boosts for AI-generated sites and how small travel bloggers are recovering from previous penalties. Learn about the pitfalls of keyword stuffing that can lead to brutal losses. The discussion highlights why specific pages are targeted instead of entire sites, emphasizing the need for adaptive SEO strategies. Stay updated on what Google is rewarding to navigate these changes effectively.

Jul 10, 2025 • 9min
How $5 Press Releases Hack Google AI Overviews
Ever wondered if a $5 press release could enhance your brand's reputation with Google's AI? Dive into a fascinating tactic that shows how startups can manipulate AI-generated overviews effectively. Discover the surprising role of domain authority in AI citations, and explore the balance between testing new strategies and safeguarding your brand's image. Learn how low-cost juggling of press release language could give you an edge in the competitive landscape of digital marketing!

Jul 9, 2025 • 6min
How Often Should You REALLY Be Building Backlinks?
Are you confused about how many backlinks you should be building? Discover the pitfalls of overdoing it and the risks of underperforming, which can make your site look unnatural to Google. Learn a daily strategy for effective link building that maintains balance and boosts your site's authority. The conversation dives into tools for acquiring high-quality links and explains the difference between topical and general authority, crucial for SEO success. Whether you're new or scaling up, this discussion offers a roadmap for your backlink strategy.