The Edward Show How Often Should You REALLY Be Building Backlinks?
Jul 9, 2025
Are you confused about how many backlinks you should be building? Discover the pitfalls of overdoing it and the risks of underperforming, which can make your site look unnatural to Google. Learn a daily strategy for effective link building that maintains balance and boosts your site's authority. The conversation dives into tools for acquiring high-quality links and explains the difference between topical and general authority, crucial for SEO success. Whether you're new or scaling up, this discussion offers a roadmap for your backlink strategy.
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Backlinks Build Dual Authority
- Backlinks build both general and topical authority for your website in search algorithms.
- Links with topic-related language increase your brand's niche authority effectively.
Risks of Excessive Link Building
- Overdoing link building wastes time and neglects other SEO essentials like on-page SEO and branding.
- You must increase branded searches to avoid looking like you're trying to game search engines.
Problems With Sporadic Link Building
- Doing link building for a short burst then stopping appears unnatural to Google.
- Consistent low-frequency link building is better but might not significantly impact SEO.