The Edward Show The Dark Side of SEO: How DMCA Abuse Is Wrecking Google Rankings
Jul 17, 2025
Discover the dark underbelly of SEO where DMCA abuse becomes a weapon against rival businesses. Learn about fake law firms and AI-generated takedowns that can obliterate legitimate sites overnight. Real examples highlight the devastating impact on businesses during crucial times like product launches and holidays. The discussion covers why Google may not be addressing this issue effectively and offers solutions for those targeted by such tactics. A must-listen for anyone involved in digital marketing or SEO.
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DMCA Abuse as Negative SEO
- DMCA takedown abuse is a rising negative SEO tactic to remove competitors from Google.
- Fake law firms submit automated false claims causing legitimate pages to be deindexed with no Google verification.
Google’s DMCA System Flaws
- Google’s system lacks jurisdiction checks and logic verification of DMCA claims.
- Google resists fixing this due to possible admission of a vulnerability leading to increased abuse.
Timely Deindexing in Competitive Niches
- Crypto projects and sports betting sites get deindexed at critical times like launch or game days.
- This harms growth and allows fake sites to exploit users, yet Google does nothing.