The Edward Show

David Quaid, an SEO consultant and founder of Primary Position, dives into the intricate world of large language models (LLMs) and their impact on webpage visibility. He explains how LLMs retrieve real-time data, debunks myths about schema's importance, and discusses the significance of PageRank in search results. Key insights include understanding query fan-outs, prompt drift, and how to detect LLM-driven impressions using Google Search Console. David offers practical steps for optimizing content to enhance visibility in LLMs like ChatGPT and Claude.

Google has deprecated several lesser-used structured data types, impacting SEO strategies for many. The discussion highlights why niche schema packages may not be worth the investment. Edward emphasizes that Google can often ignore custom markup, making on-page SEO and effective keyword strategies more crucial. Learn how to focus on driving sales with buyer-intent keywords, ensuring your site's structure is logical, and prioritizing backlinks. It's time to shift the spotlight from niche schema to essential SEO practices that yield real results.

Dive into last-minute SEO strategies for Black Friday and Cyber Monday 2025! Learn how to create high-impact brand and product pages that rank quickly. Discover the benefits of targeting branded keywords and the urgency they can create. Get practical tips on fast indexing and the debate between static and date-specific URLs. Explore the advantages of republishing content for topical authority. Finally, uncover tactics to boost conversions and lead capture during the holiday rush. Perfect for e-commerce and service brands!

Klaas Foppen, Co-founder and CTO of PromptWatch, and Gagan Ghotra, an AI search and marketing expert, dive into the fallout from a report revealing Reddit's sharp decline in AI search visibility, resulting in a 10% drop in its stock. They explore how PromptWatch tracks visibility across AI tools, the implications for SEO strategies, and how AI search dims traditional web traffic. With insights on optimizing content for AI-driven searches, they discuss the evolving landscape of competitive intelligence and the future of content publishing in an AI-dominated world.

Belinda Conde, SVP of Marketing at Datos, shares insights on how 57% of Google searches result in zero-clicks. With her expertise in clickstream data, she discusses the shift towards AI Overviews and their implications for SEO. Despite the rise of AI tools, Google still commands 95% of search traffic. Belinda highlights the importance of problem-solving content, the changing dynamics of traffic from platforms like Reddit, and why authentic engagement is crucial. She also touches on the future of digital marketing in an AI-driven landscape.

In this engaging discussion, Charles Floate, an SEO entrepreneur and consultant, dives deep into AI-driven SEO strategies and black hat techniques. He reveals how he built a $10M link marketplace and automates SEO tasks using AI agents. Charles clarifies the evolving landscape of black hat SEO, emphasizing safety in practice. He explores the impact of AI on search visibility, non-English SEO opportunities, and effective tactics like parasite SEO. Expect insights on how AI is reshaping the future of SEO jobs and the industry's best-kept secrets!

Explore the dangerous world of pogo sticking in SEO and learn how it impacts your website rankings. Discover how Google measures user satisfaction through click lengths and why long visits are key. Delve into tips for keeping users engaged, such as providing answers above the fold and avoiding shallow content. Understand the importance of building trust and credibility through design and clear information. Finally, discover how optimizing for user intent can dramatically improve engagement and reduce bounce rates.

A founder reveals the harsh truth behind the hype of his AI SEO startup, realizing that effective visibility relies on solid brand-building principles. Meanwhile, a plumbing business skyrockets to $3.4 million in sales by honing in on local SEO and targeted neighborhood marketing. Discover the power of branded searches and innovative review strategies that truly make a difference. This insightful discussion highlights the importance of authenticity and human connection in branding and marketing.

Discover the passion for SEO as it connects you directly with eager buyers. Learn how backlinks and effective marketing enhance your authority while an organized website improves usability. Experience the unique flow state that arises from SEO work, coupled with the thrill of watching your rankings climb week after week. Explore how SEO's evergreen nature compounds traffic over time and appreciate its synergy with other marketing channels, creating a fulfilling journey in the world of digital marketing.

E850: Wild local SEO tactics that work - including one that involves using a second Google account. This episode covers real-world strategies that local SEOs are using to move up in the map pack and boost visibility. We'll break down: - A sneaky "competitor removal" trick local SEOs are quietly using - Why replying thoughtfully to reviews boosts rankings - Joy Hawkins' tip that one internal link can move your map pack rankings - Why deleting half your content might be the best SEO move you make this year - How talking to real customers uncovers the real keywords that convert - The power of real images, local blog posts, and authentic link building - A quick Google Business Profile services section hack from BrightbeamSEO that gets strong results If you're doing local SEO, this episode is a goldmine of practical insights (and a few entertainingly devious ones). ⭐️ The thread - https://www.reddit.com/r/localseo/comments/1nzfda8/whats_a_small_seo_tactic_that_no_one_talks_about/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to SEO Inspiration 00:18 Crazy Local SEO Tactic 03:51 Black Hat SEO Tactics 04:33 White Hat SEO Tips 04:51 Engaging with Google Reviews 05:59 Internal Links for Local SEO 06:25 Local SEO Content Strategies 07:16 Deleting and Updating Content 11:14 Customer Language and SEO 12:51 Building Authority and Links 14:12 Google Business Profile Tips 16:50 Conclusion The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #localseo #googlebusinessprofile #seotips