The Edward Show

In this insightful discussion, Steve Toth, an SEO expert and founder of SEO Notebook, reveals how a brand-first strategy can revolutionize AI SEO. He emphasizes how optimizing for brand keywords is crucial for visibility on platforms like ChatGPT. Toth introduces the Truth Alignment Framework, shares hacks for crafting compelling press releases, and highlights innovative tactics like compact keywords for better conversions. With practical tips on enhancing brand presence for AI interpretation, this conversation is a must-listen for anyone serious about mastering modern SEO.

How much do domain names and TLDs really affect SEO? Insights from Google’s John Mueller shed light on the impact of different TLDs, revealing why some may be considered spammy. The discussion also tackles whether hyphenated domains outshine exotic options. Plus, learn when it's sensible to change your domain and how to do so effectively. For anyone serious about SEO, this conversation offers smart strategies to choose the right domain and avoid common pitfalls.

Discover the secret to growing your authority on platforms like 𝕏, Instagram, and YouTube with daily insights. Learn how consistent short content can boost your visibility and SEO without relying heavily on backlinks. Uncover the connection between social media growth and search rankings. Find out how to transform valuable insights into engaging content that can attract leads and revenue. This is the ultimate strategy for anyone struggling with content marketing and audience growth!

Discover why action keywords are now essential in the AI-driven search landscape. Learn how to adapt your SEO strategy by focusing on bottom-of-funnel terms that boost conversions. The shift from informational to action commands could redefine your approach. Explore advanced AI tools for effective keyword research and competitor analysis. Uncover how 75% of AI prompts are commands, plus strategies to combat the decline in web traffic due to AI updates. Get practical insights to stay ahead in the evolving world of digital marketing.

Google's August Spam Update has transformed the SEO landscape, with some websites soaring to new traffic highs. Discover how sites emphasizing fundamentals and topical authority are thriving amidst the chaos. Learn why AI-generated content continues to excel and the issues surrounding Google Search Console data. The discussion highlights real-world case studies, user reactions to the update, and proactive steps SEOs can take to align with Google's evolving standards.

A fascinating discussion unfolds about how a single press release significantly influenced Google's search rankings and AI-generated content. The episode reveals the surprising trust AI systems place in press releases, often overlooking accuracy. It highlights the dramatic rise of AI-driven websites and their impact on SEO, emphasizing the manipulation of search visibility. Insights for both novices and veterans in the SEO world are shared, illustrating the intricate dance between press releases, search engines, and artificial intelligence.

E792: I break down an underrated SEO trick that helps you recover lost rankings fast. From anchor text links to content refreshing, long-tail keyword strategies, index cleanup, and more, you’ll hear practical tactics real SEOs are using right now to stay ahead. We’ll cover: - How one simple link can restore rankings in days - Why refreshing content is a timeless SEO hack - The power of long-tail keyword landing pages - Index cleanup & content pruning for “traffic goes brrr” results - Why backlinks don’t matter as much as you think Whether you’re managing a blog, an ecommerce site, or client websites, these tips will help you maintain visibility and keep your #1 positions strong. ⭐️ What's the most under-rated SEO Tactic That has worked for you? - https://www.reddit.com/r/SEO/comments/1ja3tyq/whats_the_most_underrated_seo_tactic_that_has/ ⭐️ Content Refreshes in SEO: How to Double Your Traffic Fast  - https://edwardsturm.com/articles/content-refreshes-seo-double-traffic-fast/ ⭐️ The #1 SEO Hack: Why Content Refreshes Beat New Content - https://www.youtube.com/watch?v=UKvGmqzIxg4 ⭐️ Doorway Pages vs. Programmatic SEO: How to Avoid a Google Penalty - https://www.youtube.com/watch?v=gZxw7Cmr0LM ⭐️ EEAT Made Simple: Fast, Easy Steps to Improve Your SEO - https://www.youtube.com/watch?v=tStBDdQ8Yhw 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to SEO Tactics 00:30 Recovering Rankings with Anchor Links 01:40 Refreshing Content for Better SEO 03:32 Long Tail Keywords and User-Generated Content 04:24 Programmatic SEO and Link Building 06:20 Index Cleanup and Content Pruning The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seotips #growthhacks #digitalmarketing

E791: Google just dodged its massive antitrust penalty - being forced to sell Chrome. A U.S. judge ruled against the DOJ’s harshest remedies, letting Google keep its browser but banning exclusive contracts and ordering data sharing with rivals. In this episode, I break down: - Why Google stock jumped 8% after the ruling - What this means for Chrome, SEO, and digital marketers - How search data sharing could reshape competition - Whether this opens the door for Bing and other search engines - The hidden role Chrome plays in Google’s algorithms This is some of the biggest SEO news in years - and the ripple effects could be massive. ⭐️ Google stock jumps 8% after search giant avoids worst-case penalties in antitrust case - https://www.cnbc.com/2025/09/02/google-antitrust-search-ruling.html ⭐️ An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them - https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Google Stock Surges Amid Antitrust Case Outcome 00:36 Key Points from the Antitrust Ruling 02:17 Implications for Google and Apple 05:26 SEO Community Reactions and Analysis 05:40 The Impact of Chrome on Google's SEO 07:57 Potential Changes in the Search Engine Market 09:04 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #digitalmarketing #technews #seotips

Discover how Claude Artifacts can catapult a fictional coffee brand to the top of Google in just 24 hours! The host delves into crafting SEO-optimized content, featuring tips on the power of branded keywords and the significance of page titles. Learn about the intriguing dynamics of AI citations and the mixed reactions from the SEO community regarding paid indexing services. This fast and effective strategy not only boosts search visibility but also enhances brand trust. Tune in for essential insights on navigating the ever-evolving world of SEO!

E789: I break down a simple yet lucrative SEO formula that will help you land big purchase orders from enterprise clients. Most marketers chase high-volume keywords, but the real money comes from targeting ultra-specific, low-volume searches that signal high intent from big companies, schools, hospitals, agencies, and more. You’ll learn: - The exact keyword formula to attract enterprise buyers - When low-volume keywords drive the highest-value sales - How to position your brand as the perfect fit for large organizations - A quick press release hack to boost credibility and shorten sales cycles If you’ve ever wondered how to use SEO not just for traffic, but for massive B2B sales, this episode gives you the playbook. ⭐️ Easy SEO to Get Big Purchase Orders - https://edwardsturm.com/articles/easy-seo-big-purchase-orders/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 SEO for Big Sales 01:21 The Keyword Formula 01:47 Examples of Effective Keywords 02:24 Leveraging Low Volume Keywords 03:05 Crafting Your SEO Page 05:09 Shortening Sales Cycles 05:46 Press Releases for Credibility The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seotips #growthhacking #seohacks