The Edward Show

Barry Schwartz, the founder of Search Engine Roundtable and editor at Search Engine Land, delves into Google’s 2025 core algorithm update. He shares insights on how this update differs from previous ones and its early impacts on search rankings. Barry discusses Google's emphasis on originality, the role of AI-generated content, and the potential effects on both small and large websites. He also highlights strategies for content creators to adapt to the evolving landscape, including optimizing video for search and diversifying traffic sources.

The podcast delves into the surprising trend of short content overtaking long-form articles in Google rankings. Experts share insights on this shift and emphasize the importance of concise, sales-oriented pages. It also explores effective SEO strategies to adapt to these changes in 2025. Listeners learn about the evolving SEO landscape and how to optimize their content for better performance. Engaging discussions and practical advice make it a must-listen for digital marketers!

Discover underrated SEO tactics that can boost your online presence. Learn how refreshing your content can keep your pages relevant. Find out why republishing no-traffic content might be a game changer. Dive into the benefits of comprehensive site audits for optimization. Uncover the power of compact keywords to target high intent with low volume. Plus, explore how forums can enhance user-generated content and drive engagement. These insights can help you achieve real results!

Google's March 2025 Core Update is here, bringing significant changes to search result relevance. Content creators are reacting to the fluctuations in rankings, with concerns about another year of volatility. The importance of original content is a focus, alongside the rise of short-form video. Effective SEO strategies are discussed, emphasizing user engagement and adapting tactics for changing search intent. The podcast dives into how merchants can align their sales with SEO demands, leaving outdated practices behind.

E617: When getting backlinks to raise the SEO authority of your site and specific pages, what percentage of those backlinks do you want to be exact match anchor text? What do you want to be LSI - partial match anchor text? What percentage should be a naked URL, or brand anchor text, or generic anchor text, or title anchor text? This gives the EXACT PERCENTAGES for anchor text ratios when you are link building, and it explains why your anchor text ratios (having a natural backlink profile) are so important. 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 INatural Backlink Profiles 00:41 Understanding Anchor Text 01:35 SEO in Competitive Niches 02:56 Black Hat World Forum Insights 03:52 Anchor Text Variations 04:58 Debate on Exact Match Ratios 05:44 Brand and Title Anchors 06:26 Real-World Examples and Analysis 08:05 Competitor Analysis and Ratios 08:24 Averaging Ratios 09:11 SEO Best Practices 09:52 Personal Advice 10:04 Building Links Naturally 10:40 Targeting the Right Keywords 11:20 Using Moz's On-Page Grader 11:43 Benefits of Bottom-Funnel Keywords 12:40 Long-Term SEO Strategy 13:32 Advanced SEO Techniques 14:47 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #linkbuilding #backlinks #seotips #searchengineoptimization

E616: How going after low-traffic backlinks can actually increase rankings on Google! A user on the SEO subreddit had a client focusing mainly on the raw traffic numbers of the backlinks they were going after. The SEO advised looking deeper than just raw traffic numbers: - Is the traffic real? - Is the traffic coming from a relevant country? - Is the linking site ranking for legitimate keywords or spam? Not all domain authority/domain ratings are created equal. Not all traffic is created equal. This is how going after low-traffic linking sites - backlinks - can increase Google rankings. ⭐️ Source: https://www.reddit.com/r/SEO/comments/1imd65e/link_building_in_2025_strategies_for_success_and/ 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Backlink Quality 00:57 Problems of Relying Solely on Traffic Numbers 01:32 Strategies for Evaluating Backlink Quality 02:14 Building a Natural Backlink Profile 04:23 Relevant Traffic in Backlinks 04:59 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #linkbuilding #backlinks #seotips #searchengineoptimization

Christopher Panteli, a digital PR expert with a remarkable track record of over 100,000 journalist pitches, shares his secrets to successful link building. He discusses the best platforms for expert quotes and explains why some pitches hit the mark while others miss. Panteli reveals the unique behaviors of top journalists compared to their less reputable counterparts. Listeners will learn actionable strategies to connect with journalists effectively and the transformative power of earning that first essential link for building authority and enhancing digital visibility.

614: Is query counting (counting how many keywords you’re ranking for each month) a valuable activity? What insights can we get from query counting? More importantly, is query counting a good measure of visibility for a website actively practicing search engine optimization? What should SEOs be measuring most? That’s what this addresses. When you finish listening you will know: - If you should be doing query counting. - How to do query counting. - What to most pay attention to in search engine optimization. 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Query Counting 01:02 Debunking the Article's Premise 01:28 The AI Writing Problem 03:24 How to Count Queries 04:50 Nuanced Reasons for Query Counting 06:55 The Main Argument Against Query Counting 09:33 What to Focus on Instead of Query Counting 13:30 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #querycounting #googlesearchconsole #seotips #searchengineoptimization

The discussion dives into the buzz around Trial Reels on Instagram and their viral potential. Can reposting popular videos actually translate to cash flow? The hosts weigh the risks and rewards of this strategy, particularly in relation to affiliate marketing. They explore how this could boost follower counts and engagement, presenting a fresh prospect for digital marketers. The talk wraps up with insights on testing these methods for tangible results.

E612: Matthew Stafford, one of the leading Conversion Rate Optimization (CRO) experts, comes on the pod! He shares why most landing pages fail and what to do instead. Most people are only making a super small fraction of what their product is capable of making. On the level of 1/1000th of what is possible. Matthew shares the absolute most crucial adjustments to make to your website and landing pages. What to do for above the fold (before visitors have to scroll). What to do during the checkout & purchase area. What to do post-purchase. These are secrets learned from over a decade of A/B testing and they are going to blow your mind. 💎 Matthew Stafford's Post-Purchase Survey Questions: https://edwardsturm.com/wp-content/uploads/The-Edward-Show_Matthew-Stafford_August-GSD-2.pdf 🖥️ Book a call with Matthew: https://buildgrowscale.com/book-a-call 👋 Matthew Stafford on LinkedIn: https://www.linkedin.com/in/matthewstafforddotcom/ 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Quick CRO Hacks Everyone Should Know 01:08 Maximizing Post-Purchase Feedback 03:57 Effective Post-Purchase Surveys 06:30 Crafting the Perfect Above-the-Fold Section 13:45 The Importance of Clear and Simple Headers 27:14 Nobody Knows How to Do Reviews 32:14 Psychological Tricks to Boost Conversions 34:29 Testing Customer Response Strategies 35:02 Honesty in Business 36:47 Refund Policies on Customer Satisfaction 38:51 Effective Use of Tripwire Funnels 40:08 Building a High-Quality Email List 41:15 The Power of ManyChat Automation 46:58 The Value of Building a Brand 51:33 Optimizing Conversion Rates 59:41 Perfecting the Checkout Process 01:03:19 Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #conversionrateoptimization #digitalmarketing #ecommerce #dropshipping