The Edward Show

A massive study reveals how AI Overviews are rapidly transforming SEO. Learn which industries are most affected and the implications of zero-click searches. Informational content is at risk, prompting a discussion on the safest strategies for digital marketers. Discover how AI influences SERP features and keyword safety. The importance of distributing your brand beyond search is emphasized for future success. Gain practical advice on navigating the evolving search landscape as we dive into crucial insights for SEOs and publishers.

Struggling with SEO can feel overwhelming, especially when trying to prioritize tasks. The discussion reveals effective strategies to tackle this challenge, focusing on low-hanging fruit and manageable improvements. Tips include targeting moderately performing keywords for quick wins and enhancing daily productivity through small, actionable steps. Insights from experts and real-life experiences help demystify SEO complexities, making it easier for digital marketers to navigate their efforts and drive revenue.

Discover a unique strategy that propelled a previously invisible webpage to the coveted #1 spot on Google. The host shares surprising insights that go beyond traditional methods like backlinks and keyword selection. Learn about the challenges faced and the unexpected changes that led to a surge in rankings. This mind-blowing hack is perfect for anyone struggling with SEO issues and seeking effective solutions. Uncover the science behind why these adjustments work in transforming web visibility and authority.

Discover why information architecture is the game-changer for boosting your site's SEO. The discussion emphasizes its critical role in enhancing user experience and search visibility. Learn practical examples of effective content organization and URL structuring to optimize keyword usage. Plus, get insights on file naming and image SEO strategies that can streamline your online presence. It's all about setting a strong foundation to avoid future headaches!

A startling trend shows soaring search impressions with plunging clicks, highlighting AI's disruptive role in SEO. Experts discuss the necessity of focusing on transactional keywords to combat this issue. Practical insights reveal how to leverage AI tools effectively to boost brand visibility. The discussion also touches on creating scenario-based SEO pages to attract decisive users in the travel niche, ensuring businesses stay ahead of algorithm changes. This strategic shift could redefine how brands engage with audiences online.

Discover a surprising SEO tactic that took a page from no ranking to #1 in just weeks. The hosts share how republishing old content with slight modifications can significantly boost visibility. Listeners learn about the importance of topical authority and click-through rates and how to effectively use redirects for underperforming pages. Hear about a personal success story that highlights this game-changing strategy, empowering others to transform their stagnant content into search engine winners.

E665: How to build backlinks to a new website - the method for 2025. This is an overview of why backlinks for new websites are so important then: - Three primary ways to build links for a new site - A bonus way that, if done properly, can be more effective than any other link-building method If you have a website and you want to build domain authority for it - do this - while also putting up SEO pages (not blog posts) on your site. Combine this as you put up purchase-intent content on your site for an approach that’s far more sustainable and one that gets results. 🚀 Product Hunt Launch Guide: https://edwardsturm.com/articles/product-hunt-results/ 🔎 My SEO Articles: https://edwardsturm.com/articles/search-engine-optimization/ 🏆 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Link Building 01:01 Targeting Purchase Intent Keywords 01:43 Importance of Backlinks for New Websites 02:30 Three Key Link Building Strategies 02:58 Launch Platforms and Social Media 05:15 Utilizing Directories 07:17 Expert Quote Platforms 09:57 Linkable Assets 13:27 Additional Resources The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #linkbuilding #backlinks #seotips #searchengineoptimization

E664: A simple step-by-step Reddit Marketing guide that got 5 clients in 2 months - a few tens of thousands to low hundreds of thousands of dollars - again, in two months. Very straightforward and simple directions. If you want to do marketing on Reddit, this is a must-consider. - How to do Reddit marketing without getting banned. - How to pick subreddits. - How to get leads from Reddit. - How to convert Reddit leads. - A lot more. ⭐️ Source: https://www.reddit.com/r/content_marketing/comments/1itn609/comment/mdqu48u/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Self-Promotion on Reddit 00:33 Reddit Marketing Results 01:10 Step-by-Step Guide to Reddit Marketing 02:48 Community Engagement 02:55 Reddit's SEO Potential 04:07 Creating a Lead Magnet 05:02 Nurturing Leads and Closing Sales 05:46 Open Marketing vs. Hidden Promotion 07:55 Conclusion and Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #freelancermarketing #agencymarketing #redditmarketing #indiehackers

A recent study reveals that AI Overviews in Google Search drastically reduce click-through rates by 34.5%. Surprisingly, these overviews are mostly triggered by informational searches. This raises a critical question: Is blog SEO becoming obsolete? The discussion emphasizes the urgent need for marketers to pivot towards bottom-of-funnel strategies as AI reshapes the search landscape. Tune in for valuable insights on adapting SEO tactics in this new era of search!

E662: How to do SEO that gets entire schools, government offices, enterprise companies, school districts, hospital networks, and more as customers and clients. This is a very unique type of SEO: SEO that specifically targets HUGE purchase orders and decision makers at the bottom of the funnel. It’s one of my favorites, if not my overall favorite, way of doing SEO and it’s a technique all business owners and marketers should know about. ⭐️ Source: https://edwardsturm.com/articles/easy-seo-big-purchase-orders/ 🗞️ My Newsletter: https://edwardsturm.com/newsletter/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 The Page Speed Myth 00:19 Brian Dean's Page Speed Experiment 01:50 Results of the Experiment 03:38 Focus: User Experience? 06:13 Practical Tips for SEO 08:21 Additional Resources The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #seohacks #searchengineoptimization #startups