E513: This is the best way to be a terrible marketer and to get the worst results. From the legendary Rand Fishkin: https://moz.com/blog/the-best-way-to-suck-at-marketing-whiteboard-friday And mentioned at the end of the episode: What I Learned About Networking Going to NYC Tech & Business Events Every Night for Three Years - https://edwardsturm.com/articles/three-year-networking-experiment/ Things I’ve Learned About Networking to Sell a Service - https://edwardsturm.com/articles/things-ive-learned-about-networking-to-sell-a-service/ 00:00 Introduction to Whiteboard Friday and Rand Fishkin 01:17 The Best Way to Suck at Marketing 03:05 Transactional vs. Relationship-Oriented Marketing 05:24 Building Authentic Relationships 06:45 The Decline of Moz 12:31 Personal Networking Experiences 15:06 My Thank You The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing #marketingstrategy #searchengineoptimization #organicmarketing

E513: In 5 minutes, I made a video in a café about a product I love. The product has an affiliate program, so I used my affiliate link, masked with a catchy domain I purchased. The video is going viral. Now, every couple of minutes, I get a notification of a new customer from my affiliate link. The product is software with recurring monthly fees. I get 25% of those recurring monthly fees… for life. This is why that video is going viral. 00:00 Recording Videos in Public 00:16 A Day in Lithuania: The Cafe Story 01:07 Podcast Matching Tools 02:52 Engaging Video Hooks 05:49 Promoting Products with Affiliate Links 08:43 Future Plans 10:56 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #tiktokmarketing #instagrammarketing #affiliatemarketing #saasmarketing

E511: A combination of silly gameplay and TikTok virality has resulted in 20 million downloads in October alone for “The Screaming Chicken Game.” These mechanics are brilliant and can be copied across products. The game was the most downloaded game in October 2024 due to its viral mechanics made explicitly for TikTok and Instagram Reels. It also invited tons of copycats exploiting the game’s lack of ASO (app store optimization) knowledge to rank above the game for its own keywords! Wild digital marketing story here. Shared on the show: https://www.indiehackers.com/post/tech/the-screaming-chicken-game-uses-tiktok-to-top-the-game-download-leaderboards-I5QnJacIiUcdqrmnjCHm 00:00 Nostalgic Green Screen Setup 00:22 Introduction to The Screaming Chicken Game 01:27 Virality and Monetization 03:16 TikTok and Instagram Reels Impact 04:25 Marketing Insights and Competitor Analysis 10:28 Podcast Outro The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #tiktokmarketing #instagrammarketing #saasmarketing #socialmediamarketing

E510: Answering whether you can and if it’s a smart investment buying the backlink and link building services offered on Fiverr. Then giving my #1 platform for link building and obtaining reputable backlinks. Here's what all SEOs need to know. 00:00 Introduction 00:31 The Reality of Fiverr Backlinks 01:27 Semrush's Local Tool 02:10 Risks and Realities 03:41 Long-Term SEO Strategy 08:31 Alternative Link Building Platform 10:54 Outro #seo #linkbuilding #searchengineoptimization #digitalmarketing

E509: How I run SEO experiments and why every digital marketer should be doing this. The SEO change log I keep and some of the experiments I’m running now. This is one of the most insightful things you can do in SEO. 00:00 Introduction 00:34 Bottom of Funnel SEO for Service Businesses 01:39 Challenges and Experiments with SEO Keywords 02:55 Best Practices for Services’ Bottom of Funnel SEO Pages 04:13 Recent Changes and Testing Strategies 06:26 Importance of SEO Change Logs 07:13 Additional SEO Tips 11:21 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #marketingstrategy #digitalmarketing

E508: How to get credible experts to write your SEO content for free and in a timely manner. I did this to outrank the New York Times in under 5 minutes back in 2020. I got an expert to write our SEO article for free. I targeted the keyword properly. I submitted the article to Google Search Console. 5 minutes after the article was published, it was ranking #1 on Google, and the New York Times was ranking #2. This strategy is going to blow your mind. The article I shared: https://edwardsturm.com/articles/5-minute-seo-ranking/ 00:00 Insane SEO Strategy 00:43 The Newsletter and the New Tool 02:14 Outranking the New York Times 04:32 The Fake Journalist Strategy 06:41 SEO Optimization and Results 11:01 Craziest Coincidence 12:26 How to Implement the Strategy Today 17:47 Wrapping The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #marketingstrategy #digitalmarketing

E507: The strategy Loïc Gouzer used to sell the da Vinci painting, Salvator Mundi, to Crown Prince Mohammed bin Salman (MBS) for $450,300,000. This is a marketing and sales strategy anybody can incorporate into their business. It’s a fun one. Loïc Gouzer sold a $450 million dollar painting of Jesus to Crown Prince Mohammed bin Salman (MBS) in 19 minutes. But the real work of art was his insane sales strategy. Here's how he pulled off the most expensive art sale in history. In 2017, Christie's exec Loïc Gouzer had a wild idea: Sell a controversial da Vinci for a record price. The art world scoffed as the painting, Salvator Mundi, was debatably a fake. But Gouzer saw opportunity where others saw risk. Gouzer's strategy? Break every auction rule. His first move was to take the painting on a world tour. Not to museums, but to billionaires' living rooms. Why? He knew the ultra-rich don't just buy art; they buy exclusivity and bragging rights. But it gets crazier. Next, he put the da Vinci in a contemporary art sale. Purists were outraged. But Gouzer knew his audience. Tech billionaires were more likely to attend a flashy contemporary auction than an old-fashioned event. The marketing was unorthodox. Christie's made a video of people crying at the painting. They called it the "male Mona Lisa." Even Leonardo DiCaprio posed with it. The hype was building. But the real genius was yet to come. Gouzer set the starting bid at $100 million. Insanely high? No, it was strategic. It shifted the conversation from "Is it authentic?" to "Is it worth $100 million?" A subtle but crucial difference in perceived value. At auction night, the tension was electric. Bidding opened at $90 million. 19 minutes later, the hammer fell. The price? A cool $450.3 million - the most expensive painting ever. The real surprise was that only two people were bidding. Gouzer orchestrated a bidding war between two billionaires, each thinking the other would stop. A masterclass in high-level FOMO (fear of missing out). The result? A sale that redefined the art market. The buyer remained a mystery for days. Then the bombshell came: it was Saudi Arabia's Crown Prince Mohammed bin Salman (MBS). Suddenly, it wasn't just about art. It was geopolitics, power, perception. A young, ambitious leader now owned a Christian icon by a Renaissance master. It wasn't just to diversify Saudi's economy, but the ultimate status symbol. Whatever the motive, Gouzer's strategy paid off spectacularly: The techniques? Applicable to any high-ticket sale. 1. Understand buyer psychology 2. Build hype through exclusivity 3. Know your audience intimately 4. Break industry norms strategically 5. Create competition, even if artificial 6. Create an experience, not just a product 7. Anchor high to shift the value conversation Remember: In high-ticket sales, you're not just selling a product. You're selling a story, a status, a legacy. Gouzer sold a piece of history still making headlines years later. What lasting impact will your next sale have? Source: https://x.com/projectkim/status/1838613550623027382 00:00 The $450 Million Painting Sale 00:41 Gouzer's Unconventional Strategy 02:28 Auction Night Drama 03:32 Lessons from the Sale 05:01 Real-World Applications 07:24 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #marketingtips #salestips #marketingstrategy #digitalmarketing

E506: Steal this SEO strategy. Ensure quick wins. Takes just a few hours to analyze and set up. Tools: Google Search Console Moz/Ahrefs/Semrush From: https://www.reddit.com/r/SEO/comments/1gwj5hn/steal_my_seo_strategy/ 00:00 Introduction to The Strategy 00:31 Phase 1: Analyzing Google Search Console 01:02 Phase 2: Optimizing Keywords 01:45 Phase 3: Competitor Analysis 02:25 Phase 4: Interlinking and Backlinks 02:32 Case Study 03:04 Moz for Keyword Gaps 06:52 Personal Reflections 07:39 Sign-Off The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #marketingstrategy #digitalmarketing

People Making Fun of Me Leads to Sales E505: Quick win story before I head to the airport. How people making fun of me on Reddit lead to new people binging my videos and a non-insignificant sale. 00:00 Introduction 00:26 Surprising Discovery on Reddit 03:09 Extremely Searchable Content 05:34 Fear of Criticism 07:09 Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing #solopreneur #socialmediamarketing #marketingstrategy

E504: Turns out other sites can influence the way your site appears to searchers on Google. If a bunch of sites link to your page with one word or phrase, Google might show that phrase for your page rather than what you have set for the page title. A startling experiment. Then, we get into shocking findings from AI Overviews within Google. They ignore robots.txt instructions, and Google is potentially being generous with including sites in AI Overviews. Also, how to be included in Google’s AI Overviews. Sources: https://seosherpa.com/seo-experiments/ https://x.com/lilyraynyc/status/1858970731104571477 https://x.com/brendonboshell/status/1858975259002908713 https://x.com/lilyraynyc/status/1859006088261366202 00:00 Introduction 00:39 The Surprising Influence of Anchor Text on Page Titles 00:51 Experiment Details and Results 03:35 Implications for SEO 04:52 AI Overviews 05:26 Issues with AI Overviews and Robots.txt 08:11 Observations and Recommendations for AI Overviews 09:41 Wrap-Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #digitalmarketing #marketingstrategy