The Edward Show

E611: In 15 minutes I turned a video that originally got 351 views to a viral video with 2.4 million views. Everything is a block of stone with a beautiful sculpture inside. Every piece of content, landing page, ad, SEO funnel, and marketing campaign has potential. Oftentimes, that potential is staring us right in the face. These are the basic, easy changes I made to the original video that caused it to get an increase in views of 683,660% and over 1,400 new followers. Anybody can do this! 🪨 Stone - The Article: https://edwardsturm.com/articles/everything-in-marketing-is-a-block-of-stone-with-a-beautiful-sculpture-inside/ 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Turning a 500-View Video into 2.4 Million Views 00:46 Marketing as a Block of Stone 01:29 The Original Video and Its Edits 02:14 The Editing Process and Tools Used 03:59 The Five Key Changes 06:03 The Impact of the Edits 06:27 Final Thoughts and Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #instagrammarketing #tiktokmarketing #socialmediamarketing #marketinghacks

E610: An easy way to boost performance in Google Maps is to have friends and family search your location and use the directions feature to actually go to it. If a large enough amount of people do this, this will jump you up to the number one spot for your keywords. This episode explains how this was discovered, then gives illegal black hat, in-the-middle gray hat, and totally safe white hat ways of pulling this off. We go DEEP into the details, explaining EXACTLY how each method is executed. If you get a ton of people searching your location in Google Maps and going to it, you’ll get to number one. This episode will get you there. For more: Ep608, “SEO Shortcuts From a 25 Year Veteran - Bill Hartzer” - https://youtu.be/Mz6JLv86L0Y 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Controversy 01:15 How the Hack Works 03:18 Black Hat SEO Services 04:24 Gaming Celebrity Sightings 05:14 Executing the Celebrity Sighting Strategy 09:18 Using Reddit for Viral Marketing 15:12 Instagram Strategy for Local Businesses 20:50 White Hat SEO Techniques 24:02 Wrapping The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #localseo #seohacks #seotips #blackhatseo

In 2018, Mark Zuckerberg was the tech world's villain, but a savvy PR strategy reshaped his image. The R.A.C.E framework played a pivotal role in his transformation. After the Cambridge Analytica scandal, Zuck rebranded Facebook to Meta, distancing himself from past controversies. His new persona emerged, swapping hoodies for shearling jackets and even flaunting gold chains. Additionally, the power of authenticity in social media was explored, showcasing how genuine content can create a dedicated following.

E608: Legendary SEO, Bill Hartzer, joins the pod! Bill Hartzer has been in the industry for 25 years and is extremely well known, having shared stages with many other top SEOs. He is an expert in black hat SEO, gray hat SEO, and of course white hat SEO and shares crazy SEO gems that very VERY few digital marketers, let alone SEOs, know. In this episode, Bill gives shortcuts both for local SEO and normal website SEO: - How to boost visibility in Google Maps. - How to build trust to a new website. - How Bill uses AI to game link building. - How to get URLs indexed en masse. - How entity SEO is the new hotness. - How backlinks don’t matter nearly as much as they used to - what matters now. What an honor to have Bill on the show, this one is a treat. ⭐️ Bill’s website: https://www.billhartzer.com/ ✨ Bill on 𝕏: https://x.com/bhartzer 🌟 Bill on LinkedIn: https://www.linkedin.com/in/bhartzer/ 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Welcoming Bill Hartzer 02:53 Driving Directions Hack for Local SEO 03:48 The 100 Phones Experiment 24:17 Entity SEO and Its Importance 35:58 Technical SEO and Site Maps 41:19 Top-Level Domains (TLDs) and Their Impact 52:39 TwitterX and Club TLDs: A Frustrating Experience 54:35 Bill’s AI Content Strategy and SEO Insights 01:23:29 Evolution of Social Media Influence 01:29:21 Backlinks vs. Engagement: The Debate 01:36:08 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seohacks #seotips #blackhatseo #searchengineoptimization

E607: Insane SEO facts and strategies from Bill Hartzer on Reddit. These are some crazy things that should not work, but according to Bill, work well. This ranges from strange internal linking, to PBNs, to local SEO, to burying negative results on Google, and more. ⭐️ Bill Hartzer on Reddit: https://www.reddit.com/user/billhartzer/comments/ 🏆 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Bill Hartzer 00:46 Footer Exact Match Internal Link 01:25 Ranking Above Negative Results 03:19 Entity SEO 05:02 Low Volume Keywords 06:53 Engagement vs. Backlinks Debate 08:58 Google Maps Local SEO Hack 09:40 Conclusion and Upcoming Episodes The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seohacks #seotips #blackhatseo #localseo

Keida Dervishi, at just 23, is the mastermind behind Soulmate Customs, an e-commerce sensation specializing in personalized relationship jewelry. Known for her relentless posting—up to seven engaging videos a day—she shares her secrets to success, from time management to the importance of authentic storytelling. Keida discusses her daily routine that maximizes productivity and reveals how she harnesses viral social media strategies to generate millions in revenue. Her insights provide a roadmap for aspiring entrepreneurs looking to thrive in the digital age.

Discover why now is the prime moment to launch a personal brand on social media. Learn how recent fixes in Meta properties allow for seamless content sharing without view suppression. Hear inspiring success stories, like that of Michael Taylor, who is thriving through automation. Explore how people are making millions on platforms like TikTok and Instagram. The future is bright for personal branding, and automation tools are paving the way for effortless growth. Don't miss out on this revolution!

E604: Two bits of SEO guest posting mastery: 1. Do you write for the website you’re guest posting on or the backlink you are obtaining? 2. Is it ever best to write your guest posts in the first person? This is about crafting a natural backlink profile so that it doesn’t appear that you are actively gaming Google and Bing with strategically procured SEO backlinks. The masters of guest posting know how to maximize the chances their guest posts are accepted, ranked, and useful for SEO algorithms. This is how they do it. 🔗 Source: https://www.reddit.com/r/SEO/comments/1imd65e/link_building_in_2025_strategies_for_success_and/ 🏆 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Why Guest Posting 00:57 Competitive Keywords 01:19 Guest Posting Strategies 01:43 Writing for the Website vs. Writing for the Link 03:45 Using First Person in Guest Posts 06:58 Creating a Natural Backlink Profile 08:06 Conclusion and Upcoming Episode The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #linkbuilding #backlinks #seotips #seohacks

Discover how to boost your website's credibility with topical authority in SEO. Learn four essential strategies for 2025, including leveraging relevant content and niche directories. Find out how to craft specialized landing pages that enhance your brand's reputation. Uncover the power of expert quotes to elevate your search rankings. These cutting-edge methods will help you gain a competitive edge and attract more customers.

Delve into the wild world of AI-driven parasite SEO and its shadowy tactics on Medium. Discover how black hat SEOs exploit low-effort content to game Google's algorithms. Learn about the risks of AI-generated content and the stark contrast with more ethical SEO practices. Tips on identifying AI writing and safer strategies for dominating search results are discussed. It's a revealing look at the darker side of digital marketing and how to navigate it without falling prey to common traps.