The Edward Show

If you're passionate about SEO but unsure where to begin, this discussion offers invaluable guidance. Learn how to choose a niche that excites you for the long haul and why a long-term mindset is crucial for success. Discover tips for building your website, from choosing between Squarespace and WordPress, to easy link-building strategies right from day one. Plus, find out how engaging with social media and writing about your interests can lead to market insights. This is your blueprint for launching into the world of SEO!

E848: Most marketing agencies claim to be "profit-driven." Nathan Perdriau says that's a lie. Nathan - co-founder of Blue Sense Digital - joins us to explain what it really means to connect paid media with profit, how finance and marketing intersect, and why most agencies misunderstand what drives sustainable growth. What you'll get: - How to connect paid media decisions directly to the P&L - Why "profit-driven" agencies are often anything but - The role of financial literacy in marketing strategy - Attribution, geo-lift testing, and understanding real incrementality - When founders should stop running their own ads - Creative strategy and how much budget should go to content production - The truth about TikTok vs. Meta ad performance - The impact of AI ads and what's coming next - How 7-figure founders can break into 8 figures Who this episode is for: - E-commerce founders scaling from 7 to 8 figures - Marketing leaders tired of fake "profit-first" talk - Paid media professionals who want to tie results to real business outcomes - Anyone interested in data-backed, financially literate marketing Watch, learn, and rethink what "profit-driven marketing" actually means. ⭐️ Nathan Perdriau on LinkedIn - https://www.linkedin.com/in/nathan-perdriau/ ⭐️ Nathan Perdriau's agency, Blue Sense Digital - https://www.bluesensedigital.com.au/ ⭐️ Nathan Perdriau on YouTube - https://www.youtube.com/@bluesensedigital 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Guest Background 01:31 Early Ventures and E-commerce Success 03:06 Transition to Agency Work 05:44 Profit and Loss Driven Marketing 08:47 Attribution and Experimentation in Marketing 10:46 Paid Media vs. Other Marketing Channels 12:10 Conversion Rate Optimization and Landing Pages 15:06 Black Friday Strategies and Inventory Management 21:21 Agency vs. In-House Teams 29:42 Creative Budgeting and Content Creation 33:28 The Benefit of Organic Content in Ads 37:25 Challenges of TikTok Advertising 40:04 Essential Skills for Performance Marketers 42:19 When Founders Should Stop Running Their Own Ads 50:45 The Future of AI in Advertising 56:43 Advice for Scaling from Seven to Eight Figures 01:00:14 Conclusion and Farewell The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #performancemarketing #mediabuying #growthmarketing #facebookads

E847: Jacky Chou built an SEO empire that made $500K per month - until Google wiped out 15 of his sites overnight. Now he's back and crushing harder than ever, running even more profitable SEO-driven businesses. In this episode, Jacky goes deep on Black Hat SEO, CTR manipulation, link-building tactics, and what it's really like to make and lose millions online. We talk about surviving brutal algorithm updates, ranking in the AI era, and how Jacky rebuilt smarter, stronger, and more diversified than before. If you care about SEO, niche sites, or digital entrepreneurship, this episode is pure gold. What You'll Learn - How Jacky scaled niche sites to $500K/month - The black hat, gray hat, and white hat tactics he actually uses - How CTR manipulation works - Surviving Google updates and the Helpful Content Update apocalypse - SEO in the age of AI Overviews and ChatGPT - Why consistency and execution matter more than ideas ⭐️ Jacky Chou on 𝕏 - https://x.com/indexsy ⭐️ Jack Chou's website - https://jackychou.com/ ⭐️ Jacky Chou on YouTube - https://www.youtube.com/@indexsy 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Guest Background 00:45 SEO Success and Transition to Software 01:37 Black Hat SEO Tactics and Contest 02:51 Link Building Strategies 04:51 Challenges and Public Wins 10:15 White Hat, Gray Hat, and Black Hat Tactics 26:38 Rank and Rent in the Age of AI 30:15 Evaluating Ideas and Product Market Fit 34:14 Deep Dive into SEO and Industry Insights 43:51 Discussion on HouseFresh and Google's Influence 45:19 Lars Lofgren and the HCU Impact 46:55 Disney's Viral Site Link and Black Hat SEO Tactics 49:34 Negative SEO Attacks and Disavow Strategies 51:24 Influencing AI and ChatGPT's Data Sources 58:51 Conversion Rate Optimization Tips and Mistakes 01:07:56 Using AI for Writing and Automations 01:13:10 Consistency in Content Creation and Podcasting The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #blackhatseo #linkbuilding #growthhacking #searchengineoptimization

David Quaid, a seasoned SEO expert with over 26 years of experience, shares his insights on effective SEO strategies. He discusses the enduring impact of PageRank on Google rankings and the importance of building topical authority through structured content. David explains common issues like 'Crawled Not Indexed,' practical steps for improving visibility, and the value of internal linking. He highlights using AI for content generation and offers tips for ethical link-building while simplifying the SEO process to focus on what truly drives results.

Discover how to skyrocket a local business to $100k/month in under 90 days! Learn to optimize your Google Business Profile with real images and engaging posts. Create a single high-converting service page that stands out. Ditch generic content and write hyperlocal blogs that resonate with your community. Master internal linking to enhance site structure and authority. Plus, find out how local directories can boost visibility and effectiveness across different business models!

Discover how simple tweaks can skyrocket your website's conversion rates. Learn the power of rewriting headlines and why simplifying your copy could lead to sales surges. Edward shares success tales from A/B tests, revealing how small UX adjustments, like swapping dropdowns for swatches, lead to massive improvements. The myth of the 'Big Orange Button' is debunked, emphasizing visibility over color. Plus, find out why ugly designs can sometimes convert better and the charm of a red emoji in email subject lines!

E842: Everyone's talking about "AI visibility," but almost no one is asking the right questions. Is it actually real - or just another marketing buzzword sold by agencies and tools that need a new story to tell? We uncover The Big AI Visibility Lie with former Telegraph Head of SEO James Carson, who's worked with some of the biggest publishers in the world. We unravel: - Why "AI visibility" and "GEO" are mostly hype (and who's selling it) - The truth about ChatGPT, Perplexity, and AI Overviews traffic - How execs are falling for AI hype - and what consultants should really tell their clients - Why SEO fundamentals still matter more than ever - How YouTube is quietly becoming the new SEO advantage - The coming shift toward agentic browsers and what it really means for marketers If you've been told your business needs "AI visibility," watch this before you waste your budget. ⭐️ James Carson on LinkedIn - https://www.linkedin.com/in/jacarson85/ ⭐️ James Carson on YouTube - https://youtube.com/@absolutelyagentic ⭐️ James Carson's newsletter - https://absolutelyagentic.com/newsletter 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Addressing AI Visibility Concerns 00:15 Agency vs. In-House Perspectives on AI 01:09 The Reality of AI Traffic Referrals 03:53 Challenges in Optimizing for AI 08:29 The Future of AI and Agentic Browsers 18:52 SEO and AI: Are They the Same? 23:26 Background and Experience in SEO 28:31 The Intersection of SEO and Social Media 31:29 Should You Invest in AI Visibility Tracking Tools? 31:57 The Relevance of AI Tracking in SEO 33:38 The Rise of AI and Its Impact on Visibility Tools 34:21 Challenges in Measuring AI Visibility 36:31 The Debate on AI's Role in SEO Strategy 40:30 The Importance of Quality Content in the AI Era 42:10 Using YouTube for SEO Success 48:11 The Future of Publishing in the AI Age 53:31 Effective SEO Strategies for Publishers 58:28 Recommended AI Tools for Content Creation 01:00:54 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #generativeengineoptimization #searchengineoptimization #chiefmarketingofficer #performancemarketing

OpenAI's new browser, Atlas, has sparked debate about its potential to disrupt SEO. Experts largely agree it won’t end SEO immediately, although it could enhance user experience and SEO efficiency. A cautionary tale emerges from a company that abandoned its SEO strategy for AI visibility, resulting in a drastic traffic loss. Discussions on Atlas also reveal the risks of hallucinations affecting its reliability. As convenience-driven browsing trends evolve, marketers are advised to remain cautious and not overlook traditional SEO practices.

841: Everything you know about marketing analytics… is wrong. Today's guest, Jeff Greenfield, built one of the world's first multi-touch attribution platforms - long before most marketers even knew what "attribution" meant. He's here to expose the truth about why your data is lying to you, why Google Analytics only shows half the story, and how 80% of marketing budgets are being wasted without anyone realizing it. We break down: - The real reason your Facebook and Google Ads don't match - What "cookie-less" marketing actually means for your tracking - How to tell which campaigns are genuinely driving sales - The difference between clicks, impressions, and true attention - Simple analytics tips for startups and small businesses If you've ever looked at your ad data and thought "something feels off," this episode will explain why - and what to do about it. ⭐️ Provalytics - https://provalytics.com ⭐️ Jeff Greenfield - https://www.linkedin.com/in/jeffgreenfield/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Analytics and Guest Background 01:16 Building the First Multi-Touch Attribution Platform 07:54 Fundamentals of Analytics for Digital Marketing 09:52 Evolution of Marketing from Traditional to Digital 12:14 Challenges in Modern Analytics and Attribution 17:11 DIY Techniques for Effective Ad Tracking 26:02 Complexities of Multi-Platform Advertising 39:53 Measuring Ad Effectiveness Across Channels 40:34 DIY Marketing Analytics for Entrepreneurs 42:15 The Gold Standard: Geo Holdout Tests 44:35 The Shift to Cookie-less Marketing 53:01 Challenges with AI in Data Analysis 01:00:38 Understanding Pixels and Retargeting 01:04:18 Google Tag Manager and Analytics Tools 01:10:24 The Strength of YouTube Advertising 01:11:50 Conclusion and Future Episodes The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #performancemarketing #mediabuying #digitalmarketing #analytics

Join Alejandro Meyerhans, a link building expert and founder of getmelinks.com, as he reveals the truth about modern SEO practices. He discusses why most link building advice is flawed and how Google’s trust system is evolving. Alejandro explains the decline of traditional backlinks, the dangers of AI-generated content, and the importance of quality outbound links. Discover unique strategies for building authority in the digital space and learn how to create remarkable, viral content that stands out amidst the AI noise.