The Edward Show The SEO Hack LLMs Love: How Self-Promotional "Best X" Lists Dominate ChatGPT
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Dec 6, 2025 Discover how self-promotional 'Best X' lists dominate ChatGPT traffic, making up 43.8% of its citations. Learn why fresh updates significantly increase visibility and how topical authority can surpass traditional domain authority. E-commerce sites are advised to enrich product pages and publish comparison lists to boost AI mentions. The positioning of key content also plays a vital role in LLM recommendations. Finally, find out how celebrating company achievements can enhance your visibility in AI outputs.
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Updated 'Best X' Lists Dominate LLM Sources
- Recently updated "Best X" lists account for the largest share of ChatGPT citations and directly match user intent for top-of-funnel queries.
- These lists are designed to target precise prompts, making them highly sourceable by LLMs.
Best-List Pages Make Up Nearly Half Of Sources
- Across the sampled sources, 43.8% of pages cited by ChatGPT were best-X blog lists.
- That high share reflects that these lists directly satisfy the intent behind "best for" queries.
Enrich Product Pages With Use Cases
- Create detailed product pages that explain use cases, conditions, and strengths to compete in LLM recommendations.
- Avoid thin e-commerce pages; add rich content so AI and users understand when to pick your product.