E509: How I run SEO experiments and why every digital marketer should be doing this. The SEO change log I keep and some of the experiments I’m running now. This is one of the most insightful things you can do in SEO. 00:00 Introduction 00:34 Bottom of Funnel SEO for Service Businesses 01:39 Challenges and Experiments with SEO Keywords 02:55 Best Practices for Services’ Bottom of Funnel SEO Pages 04:13 Recent Changes and Testing Strategies 06:26 Importance of SEO Change Logs 07:13 Additional SEO Tips 11:21 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #marketingstrategy #digitalmarketing

E508: How to get credible experts to write your SEO content for free and in a timely manner. I did this to outrank the New York Times in under 5 minutes back in 2020. I got an expert to write our SEO article for free. I targeted the keyword properly. I submitted the article to Google Search Console. 5 minutes after the article was published, it was ranking #1 on Google, and the New York Times was ranking #2. This strategy is going to blow your mind. The article I shared: https://edwardsturm.com/articles/5-minute-seo-ranking/ 00:00 Insane SEO Strategy 00:43 The Newsletter and the New Tool 02:14 Outranking the New York Times 04:32 The Fake Journalist Strategy 06:41 SEO Optimization and Results 11:01 Craziest Coincidence 12:26 How to Implement the Strategy Today 17:47 Wrapping The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #marketingstrategy #digitalmarketing

E507: The strategy Loïc Gouzer used to sell the da Vinci painting, Salvator Mundi, to Crown Prince Mohammed bin Salman (MBS) for $450,300,000. This is a marketing and sales strategy anybody can incorporate into their business. It’s a fun one. Loïc Gouzer sold a $450 million dollar painting of Jesus to Crown Prince Mohammed bin Salman (MBS) in 19 minutes. But the real work of art was his insane sales strategy. Here's how he pulled off the most expensive art sale in history. In 2017, Christie's exec Loïc Gouzer had a wild idea: Sell a controversial da Vinci for a record price. The art world scoffed as the painting, Salvator Mundi, was debatably a fake. But Gouzer saw opportunity where others saw risk. Gouzer's strategy? Break every auction rule. His first move was to take the painting on a world tour. Not to museums, but to billionaires' living rooms. Why? He knew the ultra-rich don't just buy art; they buy exclusivity and bragging rights. But it gets crazier. Next, he put the da Vinci in a contemporary art sale. Purists were outraged. But Gouzer knew his audience. Tech billionaires were more likely to attend a flashy contemporary auction than an old-fashioned event. The marketing was unorthodox. Christie's made a video of people crying at the painting. They called it the "male Mona Lisa." Even Leonardo DiCaprio posed with it. The hype was building. But the real genius was yet to come. Gouzer set the starting bid at $100 million. Insanely high? No, it was strategic. It shifted the conversation from "Is it authentic?" to "Is it worth $100 million?" A subtle but crucial difference in perceived value. At auction night, the tension was electric. Bidding opened at $90 million. 19 minutes later, the hammer fell. The price? A cool $450.3 million - the most expensive painting ever. The real surprise was that only two people were bidding. Gouzer orchestrated a bidding war between two billionaires, each thinking the other would stop. A masterclass in high-level FOMO (fear of missing out). The result? A sale that redefined the art market. The buyer remained a mystery for days. Then the bombshell came: it was Saudi Arabia's Crown Prince Mohammed bin Salman (MBS). Suddenly, it wasn't just about art. It was geopolitics, power, perception. A young, ambitious leader now owned a Christian icon by a Renaissance master. It wasn't just to diversify Saudi's economy, but the ultimate status symbol. Whatever the motive, Gouzer's strategy paid off spectacularly: The techniques? Applicable to any high-ticket sale. 1. Understand buyer psychology 2. Build hype through exclusivity 3. Know your audience intimately 4. Break industry norms strategically 5. Create competition, even if artificial 6. Create an experience, not just a product 7. Anchor high to shift the value conversation Remember: In high-ticket sales, you're not just selling a product. You're selling a story, a status, a legacy. Gouzer sold a piece of history still making headlines years later. What lasting impact will your next sale have? Source: https://x.com/projectkim/status/1838613550623027382 00:00 The $450 Million Painting Sale 00:41 Gouzer's Unconventional Strategy 02:28 Auction Night Drama 03:32 Lessons from the Sale 05:01 Real-World Applications 07:24 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #marketingtips #salestips #marketingstrategy #digitalmarketing

E506: Steal this SEO strategy. Ensure quick wins. Takes just a few hours to analyze and set up. Tools: Google Search Console Moz/Ahrefs/Semrush From: https://www.reddit.com/r/SEO/comments/1gwj5hn/steal_my_seo_strategy/ 00:00 Introduction to The Strategy 00:31 Phase 1: Analyzing Google Search Console 01:02 Phase 2: Optimizing Keywords 01:45 Phase 3: Competitor Analysis 02:25 Phase 4: Interlinking and Backlinks 02:32 Case Study 03:04 Moz for Keyword Gaps 06:52 Personal Reflections 07:39 Sign-Off The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #marketingstrategy #digitalmarketing

People Making Fun of Me Leads to Sales E505: Quick win story before I head to the airport. How people making fun of me on Reddit lead to new people binging my videos and a non-insignificant sale. 00:00 Introduction 00:26 Surprising Discovery on Reddit 03:09 Extremely Searchable Content 05:34 Fear of Criticism 07:09 Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing #solopreneur #socialmediamarketing #marketingstrategy

E504: Turns out other sites can influence the way your site appears to searchers on Google. If a bunch of sites link to your page with one word or phrase, Google might show that phrase for your page rather than what you have set for the page title. A startling experiment. Then, we get into shocking findings from AI Overviews within Google. They ignore robots.txt instructions, and Google is potentially being generous with including sites in AI Overviews. Also, how to be included in Google’s AI Overviews. Sources: https://seosherpa.com/seo-experiments/ https://x.com/lilyraynyc/status/1858970731104571477 https://x.com/brendonboshell/status/1858975259002908713 https://x.com/lilyraynyc/status/1859006088261366202 00:00 Introduction 00:39 The Surprising Influence of Anchor Text on Page Titles 00:51 Experiment Details and Results 03:35 Implications for SEO 04:52 AI Overviews 05:26 Issues with AI Overviews and Robots.txt 08:11 Observations and Recommendations for AI Overviews 09:41 Wrap-Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #digitalmarketing #marketingstrategy

E503: Google’s Helpful Content Update (HCU) has been annihilating content-based sites, affiliate sites, and more. Here’s how to identify what this looks like and how to move on if you have been hit by this hugely negative tag. Mentioned in the video ↓ What Causes the Google Helpful Content Update (HCU): https://youtu.be/0bzye0IN2oQ Compact Keywords: https://compactkeywords.com/ My Exact Social Media Posting Strategy: https://edwardsturm.com/articles/social-media-posting-strategy/ Semrush Local: https://www.semrush.com/apps/local-seo/ Source of Sources: https://sourceofsources.com/ Featured: https://featured.com/ Boost Benchmark: https://boostbenchmark.com/ AI Podcast Matcher: https://aipodcastmatcher.com 00:00 Sudden Drop in Search Traffic 00:28 Understanding the Google Helpful Content Update 01:58 Immediate Steps After Being Hit 02:21 Starting Fresh 02:38 Affiliate SEO in the New Landscape 02:59 Creating and Selling Your Own Products 06:34 Bottom of Funnel SEO 15:36 Link Building 20:56 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #helpfulcontentupdate #seotips #searchengineoptimization #digitalmarketing

E502: People know that meme coins are dumb and carry no real value. So why are they investing billions into them? How did the PNUT meme coin created to honor the euthanized squirrel, Peanut, grow to a market cap of $2.2 billion? How is the PEPE meme coin worth over $10 billion? And what does this teach us about the current state of the world? What does this teach us about brand building and marketing? Turns out it teaches us a lot. That is what is shared on this episode of The Edward Show. Sources: https://decrypt.co/291739/lucky-trader-16-3-million-pnut-meme-coin https://decrypt.co/resources/what-is-pepecoin-pepe https://x.com/sterlingcrispin/status/1858229315030438257 https://x.com/codybrown/status/1858255592831262867 https://edwardsturm.com/articles/social-media-posting-strategy/ 00:00 Introduction to Meme Coins 01:06 Insights on Meme Coins 02:04 Peanut the Squirrel 06:10 Other Notable Meme Coins 10:06 Experts on Meme Coins 11:46 The Psychology Behind Meme Coins 19:31 Branding Short Circuits the Brain 21:25 Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #memecoins #cryptomarketing #digitalmarketing #branding

E501: 3 tools in my digital marketing toolbox I never really talk about on this show. However, that does not mean they are not important. The first and second tools I use weekly. The third tool I use daily. Links to the tools: https://algoroo.com/ https://wordhtml.com/ https://capitalizemytitle.com/ 00:00 Introduction 00:31 Algoroo - Tracking Google Volatility 03:16 WordHTML - Clean HTML for Your Content 06:31 CapitalizeMyTitle - Perfect Title Capitalization 08:06 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #DigitalMarketingTips #MarketingTools #SEO #ContentMarketing

E500: As $50k/mo founder and short-form video expert Alex Slater puts it, “It doesn’t matter if your account is brand new or if you have zero followers—if you create content that hooks people, you have the same shot at getting picked up by the algorithm as anyone else.” Combine the massive audiences and level playing field, and you have the perfect arena for a new age of founders. These are the Indie Hackers killing it with social video. Source for the podcast: https://www.indiehackers.com/post/creators/meet-the-indie-hackers-killing-it-on-tiktok-3znZ4MnXFrhlr5CCVuio Thank you to Stephen Flanders - https://x.com/SteveFlanders22 00:00 Milestone Celebration 00:11 Inspiration Behind The Edward Show 01:44 The Surprise Mention 03:27 Social Media Growth Insights 07:44 Strategies for Short-Form Video 10:25 Authenticity 16:37 Gratitude The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #tiktokmarketing #instagrammarketing #socialmediamarketing #digitalmarketing