The Edward Show

Join Mike Friedman, SEO strategist since 2003 and founder of Clicked Consulting, as he uncovers the evolving landscape of SEO. He discusses why AI-generated content remains effective yet has its pitfalls. Discover how building a brand can outshine backlinks and the surprising power of long title tags. Mike dives into the significance of press releases for small businesses and explores how Google favors authentic brands, even those utilizing AI. This insightful chat is full of actionable strategies for everyone from startups to seasoned pros!

Once a giant in online search, HubSpot has seen its traffic drop from 24 million clicks to just 4.2 million. Discover why their 'blog about everything' method failed and how focusing on niche topics can lead to stronger, lasting SEO rankings. Hear a compelling case study where one individual outranked the New York Times in minutes! Learn practical steps to establish authority in your niche and reclaim your online presence. The riches truly lie in the niches, and this is how to seize them!

Is buying backlinks a savvy move or a risky mistake? The podcast dives into the heated debate within the SEO community regarding the legitimacy of paid links. It discusses the allure of expensive, high-quality backlinks versus the perils of cheap alternatives like link farms. With real-life stories of success and failure, listeners learn when purchasing links might be worthwhile, as well as the importance of prioritizing quality over quantity in backlink strategies. Get ready for valuable insights that could shape your SEO approach!

Images might not be the SEO boosters we think! Discover how skipping header images can actually enhance user experience at the top of the funnel. Learn the strategic use of visuals on bottom-of-funnel landing pages to maximize conversions. Delve into the future of SEO with AI-generated summaries and the surprising impact of minor design choices on user engagement. This insightful discussion is packed with practical tips for marketers and content creators aiming to scale their traffic significantly.

Discover the astonishing journey of a website that skyrocketed from 300K to 5.5M monthly visitors in just two months through smart AI content strategies. Uncover the significance of EEAT in building credibility with Google. Learn about the balance between slow scaling and avoiding penalties, and why branding and backlinks matter. Engage with interactive features to boost user retention and rankings. Plus, find out how transparency regarding AI-generated content can be beneficial. This is a treasure trove for anyone curious about the future of SEO!

Backlinks are often overhyped in the world of SEO. The discussion reveals that quality content and user engagement are just as crucial, if not more so, than sheer backlink quantity. It highlights how niche, topical links can outperform broader, high-volume backlinks, especially for specific purchase-intent keywords. The conversation urges businesses to focus on targeted keywords rather than getting lost in a link-building frenzy. Ultimately, SEO success might be more attainable than previously thought, even without hundreds of backlinks.

Discover the secrets of niche SEO that can elevate your creative writing. Learn how to identify low-competition keywords like 'poetry about sadness' to attract an audience. Get practical tips on optimizing your blog posts, poems, and short stories for search engines. Understand open keywords versus fully optimized ones, and recognize opportunities with low domain authority sites. Whether you're a poet or a creative blogger, these strategies can help get your work seen and shared.

Discover the truth behind LLMs.txt and why AI bots are ignoring it. Fresh research shows the hype is fading, leaving marketers in a lurch. Uncover two innovative strategies to effectively boost your brand's visibility in AI search results. Explore the power of custom instructions and the impact of press release manipulation. This guide is essential for anyone looking to thrive in the evolving world of AI-driven SEO. Tune in for insight that could save you time and resources!

Are you making the biggest SEO mistake of 2025? The podcast reveals how prioritizing search engines over actual searcher intent is quietly hurting your rankings. It discusses the subtle yet crucial differences in writing for users versus algorithms. You'll learn how to spot this harmful habit in your content and why modern algorithms demand a shift in mindset. Real-world examples illustrate effective strategies to align your content with user needs, making it essential listening for anyone looking to improve their SEO game.

Discover a proven SEO strategy that transforms industry experts into guest contributors, delivering free content and natural backlinks. Learn how to enhance brand visibility using HARO and create shareable assets that naturally promote themselves. Explore innovative tactics like AI tools for streamlined editing and effective categorization to boost website authority. This approach not only improves search rankings but also solidifies your brand's presence in your niche, driving long-term organic growth.