The Edward Show Why Your Homepage Shouldn't Rank for Keywords (Old SEO is Dead)
Jun 17, 2025
Think your homepage should be a keyword magnet? Think again! The discussion dives into why this outdated strategy doesn't cut it in 2025. Learn how exact match domains can actually hinder your rankings, and discover best practices for a homepage that builds trust and authority. Instead of keyword-stuffed content, focus on structuring your site effectively to conquer competitive keywords. It's a crucial wake-up call for anyone still clinging to old SEO tactics!
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Homepage Purpose in SEO
- Stop targeting keywords with your homepage except for your brand name. - Use your homepage to build authority, trust, and guide visitors through your site.
Avoid Keyword-Stuffed Homepages
- Avoid using your homepage as a catch-all SEO landing page with multiple H2s for different keywords. - Create specific pages for each keyword to provide depth and satisfy search intent better.
Exact Match Domains Hurt SEO
- Exact match domains (EMDs) get a ranking demotion from Google and may be seen as spam. - EMDs also limit your ability to target diverse keywords beyond the domain's main phrase.