The Edward Show

E707: The top 3 reasons brands are not ranking on Google - explaining the most common SEO mistakes. Lots of people attribute mistake #3 to mistake #1, it’s not. There’s a top mistake and it’s not what SEOs and marketers think. And remember - don’t trust an SEO who blanket diagnoses your issue without going deep into your site, its pages, its marketing, and its links. You wouldn’t trust a doctor who tells you to do a dramatic lifestyle change or surgery based off a cursory inspection - and so you shouldn’t trust a cursory SEO either. This is SEO that works - that gets results - and mistakes to avoid. ⭐️ Search Engine Deoptimization - https://edwardsturm.com/articles/search-engine-deoptimization/ ⭐️ How to Build Backlinks for a New Website (2025 Edition) - https://www.youtube.com/watch?v=w4-qtK2VK0s 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Common SEO Issues 01:34 The Importance of Proper Keyword Targeting 04:00 Building Topical Authority for Better Rankings 06:16 Enhancing Page-Specific Authority 08:10 Conclusion and Further Learning 08:46 Personal Anecdote and Podcast Journey The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #marketingstrategy #digitalmarketing

E706: The State of Search 2025 report from Datos and SparkToro just came out. I walk through four of the most eye-opening graphs, sharing what they reveal about how search and content are evolving. Topics covered: - The top 10 most-clicked sites in Google Search and what this means for your strategy - How user-generated content - especially video - is shaping search results - Why most marketers ignore the most profitable keywords - and why that’s a mistake - The real numbers behind AI tools vs. traditional search engines ⭐️ State of Search Q1 2025: Behaviors, Trends, and Clicks Across the US & Europe - https://datos.live/report/state-of-search-q1-2025/ ⭐️ SparkToro: https://sparktoro.com/ ⭐️ Rand Fishkin on SEO, AI Overviews, and the Future of Content Marketing - Ep 674 - https://www.youtube.com/watch?v=5JQvdLYvGZI ⭐️ The biggest mistake digital marketers will make this year - https://edwardsturm.com/articles/the-biggest-mistake-digital-marketers-will-make-this-year/ ⭐️ Reuse video automation - https://reusevideo.com ⭐️ How Generative Engine Optimization (GEO) Rewrites the Rules of Search - https://a16z.com/geo-over-seo/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Overview 00:40 Top Domains Visited from US Desktop Search Engines 02:51 SEO Tips for Video Creators 04:40 US Desktop Search Intent in Q1 2025 09:13 The Rise of AI Tools in Search 14:18 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing #searchengineoptimization #marketingstrategy #marketingnews

E705: I explain how to choose the right domain name for SEO and what mistakes to avoid. Topics covered: - Which domains can harm your SEO - How to select a name that allows your brand to grow - Whether exact match domains (EMDs) are helpful - TLDs to use and avoid - Why starting with the wrong domain can create long-term problems If you’re launching a new site or considering a domain change, this episode will help you make the right decision. ⭐️ Ep 703 - Crushing SEO as a Small Business with AI & Content Marketing - David Kelly - https://www.youtube.com/watch?v=3cbJIusRQa4 ⭐️ Ep 574 - Exact Match Domains (EMDs) May Not Be What People Think  - https://www.youtube.com/watch?v=iCepQi8TsdQ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Importance of Choosing the Right Domain Name 01:31 Common Mistakes to Avoid When Choosing a Domain 04:41 What to Look for in a Domain Name 06:49 The Debate on Exact Match Domains (EMDs) 12:43 Final Tips The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing #searchengineoptimization #seotips #marketingstrategy

E704: Clicks are going down while impressions rise. Google’s AI Overviews are changing how users interact with search results. I explain what’s happening with “The Great SEO Decoupling,” why many websites are seeing less traffic even when they rank well, and how you can adjust your strategy. Topics covered: - Why clicks no longer follow impressions - How AI Overviews impact search behavior - Why top-of-funnel, informational content is becoming less effective - How to focus on bottom-of-funnel, transactional keywords - Practical examples of SEO pages that continue to perform well ⭐️ Rachamim Kennard observation - https://www.linkedin.com/feed/update/urn:li:activity:7336377501679521792/ ⭐️ The Great Decoupling Of Google Search - Clicks vs Impressions - https://www.seroundtable.com/google-search-great-decoupling-39524.html ⭐️ AI Overviews Reduce Clicks by 34.5% - https://ahrefs.com/blog/ai-overviews-reduce-clicks/ ⭐️ Semrush AI Overviews Study: What 2025 SEO Data Tells Us About Google’s Search Shift - https://www.semrush.com/blog/semrush-ai-overviews-study/ ⭐️ Ep 621 - Google’s March Update Broken Down by Founder of Search Engine Roundtable - Barry Schwartz - https://www.youtube.com/watch?v=RIJaCimVeDE ⭐️ Ep 703 - Crushing SEO as a Small Business with AI & Content Marketing - David Kelly - https://www.youtube.com/watch?v=3cbJIusRQa4 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:0 The Great Decoupling in SEO 00:49 Impact of AI Overviews on SEO 01:52 Insights from Industry Experts and Studies 03:30 Strategies to Avoid the Great Decoupling 05:19 Transactional Keywords 08:16 Creating Effective SEO Pages 11:13 Using Blogs for Topical Authority 12:28 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #aioverviews #searchengineoptimization #digitalmarketing #marketingstrategy

E703: How Hawaiian South Shore, a 30-year-old local surf shop in Honolulu, has built an SEO strategy that helps them rank at the top of Google for hundreds of valuable purchase-intent keywords. David Kelly, the founder of Hawaiian South Shore, joins the show and shares how his team uses AI and content marketing to drive consistent search traffic and sales without relying on paid advertising. Topics covered in this episode include: - How to structure product and collection pages for SEO - Using AI tools like ChatGPT and Claude to create effective content - Simple newsletter tactics that build customer loyalty - Scaling SEO and content production with a small team - Common mistakes and lessons learned from 30 years in business - How traditional marketing methods still have a place today This is a practical conversation for small business owners, marketers, and anyone looking to improve their SEO and content marketing efforts. Thank you again to David Kelly! ⭐️ Hawaiian South Shore - https://www.hawaiiansouthshore.com/ ⭐️ Hawaiian South Shore on Instagram - https://www.instagram.com/hwnsouthshore/ ⭐️ Hawaiian South Shore on YouTube - https://www.youtube.com/user/hawaiiansouthshore 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 David Kelly's Success 02:24 SEO Epiphanies and Lessons 03:42 Content Creation and AI Tools 10:30 Human Review and AI Content 17:39 Marketing Tactics and Customer Engagement 32:50 YouTube and Blog Integration 34:38 Monthly Newsletter Insights 34:58 The Pitfalls of Blog SEO 35:26 Effective Blog Content Strategies 36:58 Team Dynamics and SEO Efforts 37:24 Optimizing Blog Posts 38:30 Scaling Up and Using AI 41:53 Image Optimization Techniques 42:34 Controlling Your Online Narrative 46:46 Marketing Failures and Tweaks 47:59 One-Word Subject Lines Hack 51:38 Building Personal Connections in Business 55:33 YouTube and Video Content Strategies 59:49 Final Advice for New Entrepreneurs The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #LocalSeo #AICopywriting #SearchEngineOptimization #DigitalMarketing

E702: In this episode, I share how SEO can be used to make negative news harder to find. Using parasite SEO and strategic social media publishing, individuals and companies can control what appears at the top of Google. I explain how this works, why it matters, and what it reveals about the current state of search and online reputation. Topics covered include: - How targeted content can suppress search visibility of legal issues - The role of user-generated platforms in search rankings - How video and social posts often outrank traditional websites - The fine line between smart strategy and manipulation ⭐️ The source content from Cyrus Shepard - https://zyppy.com/list/ftx-sues-neil-patel/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to SEO Reputation Management 00:30 Neil’s Controversial Lawsuit 01:21 Details of the FTX Lawsuit 05:19 Neil's Response 07:56 Understanding Parasite SEO 12:07 Using Social Media for SEO 13:36 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #reputationmanagement #parasiteseo #publicrelations #searchengineoptimization

E701: Google is penalizing sites for mass AI-generated content. In this follow-up to episode 699, I answer listener questions about Google's scaled content policy, manual penalties, and how to stay safe if you're using AI to create tons of pages. We cover: - Why “noindex” is your friend - The difference between AI spam and programmatic SEO - Why targeting transactional keywords still works - How the SEO and digital marketing community feels about this - What "scaled content abuse" means - The AI update to Google’s Quality Rater Guidelines Whether you're building an app, growing an SEO site, or experimenting with AI, this episode breaks down what Google wants - and how not to get burned. ⭐️ Ep 699 - Google’s AI Crackdown: What It Means & How to Stay Safe - https://www.youtube.com/watch?v=Pqk0dD1PQgQ ⭐️ Ep 596 - Seeing if my SEO pages work with Grok 3 DeepSearch - https://www.youtube.com/watch?v=RDJZlU7DWxQ ⭐️ The Penalties: https://x.com/gaganghotra_/status/1929457305982321029 ⭐️ Google quality raters now assess whether content is AI-generated: https://searchengineland.com/google-quality-raters-content-ai-generated-454161 ⭐️ Google On Scaled Content: “It’s Going To Be An Issue”: https://www.searchenginejournal.com/google-on-scaled-content-its-going-to-be-an-issue/543308/ ⭐️ How to Humanize ChatGPT Content: https://edwardsturm.com/articles/humanize-chatgpt-content/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction 00:32 Addressing Concerns on AI-Generated Content 01:43 Google's Scaled Content Abuse Policy 05:34 Google's Historical Battle with Scaled Content 07:16 Gradual Content Generation Strategy 08:34 Programmatic SEO vs. AI-Generated Content 11:45 Targeting Transactional Keywords 13:49 The Em Dash Dilemma in AI Content 16:32 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #SEOhacks #AICopywriting #SearchEngineOptimization #DigitalMarketing

E700: I share a simple SEO strategy that helps service businesses drive more qualified traffic and improve rankings with minimal effort. It centers around using Google Business Profile’s “Products” feature to link directly to individual service pages on your site - boosting engagement and sending valuable signals to Google. What we cover: - Why building dedicated pages for each service helps with SEO and conversions - How to structure a clean, organized services hub on your website - How to use Google Business Profile to drive real traffic to those pages - Why this approach works even if you’re not a local business - A quick example of how this applies to both services and products This is a practical, low-effort tactic that fits into almost any SEO strategy. ⭐️ Google Business Profile: https://business.google.com/us/business-profile/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to the Local Business Hack 00:18 Building Service Pages for SEO 00:45 Google Business Profile 01:13 Creating a Service Hub Page 02:03 Targeting Granular Services 02:59 Detailed Steps for Implementation 06:01 Extending the Strategy to Products 07:19 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #localseo #searchengineoptimization #seohacks #seotips

E699: There are fresh reports that Google has started issuing more manual penalties for websites using large amounts of AI-generated content. To help you navigate this, I explain what’s happening, how it works, and how you can avoid getting penalized. I cover: - What “scaled content abuse” means - What we know so far about the recent manual actions - How Google’s quality raters evaluate AI-written content - Why publishing too much too quickly can be risky - How to make AI content more natural and useful If you’re using AI tools like ChatGPT to create articles, this is worth watching. ⭐️ The 𝕏 Thread: https://x.com/gaganghotra_/status/1929457305982321029 ⭐️ Google quality raters now assess whether content is AI-generated: https://searchengineland.com/google-quality-raters-content-ai-generated-454161 ⭐️ Google On Scaled Content: “It’s Going To Be An Issue”: https://www.searchenginejournal.com/google-on-scaled-content-its-going-to-be-an-issue/543308/ ⭐️ How to Humanize ChatGPT Content: https://edwardsturm.com/articles/humanize-chatgpt-content/ ⭐️ SEO Shortcuts From a 25 Year Veteran - Bill Hartzer - Ep 608: https://www.youtube.com/watch?v=Mz6JLv86L0Y 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction: Google's Crackdown on AI Content 00:23 Initial Reactions and Speculations 03:18 Google's Quality Rater Guidelines 09:53 How to Avoid Penalties for AI Content 13:28 Best Practices for Using AI in SEO 15:42 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #SEOhacks #AICopywriting #SearchEngineOptimization #DigitalMarketing

E698: What actually works when doing SEO for healthcare businesses. Whether you're helping a small clinic or a local service provider, this episode covers real steps you can take to improve search rankings and build trust with patients. You'll hear tips on how to update outdated websites, set up service pages the right way, and use your Google Business Profile to help people find you. We also get into important HIPAA concerns - like what not to put on your website and why you need to be careful with analytics and reviews. This episode is based on a popular Reddit thread full of useful advice from people who do this work every day. Some of the strategies shared have helped clinics grow from 90,000 to over 500,000 monthly visits. What we cover: - How to make your site easier to use and find - Why symptoms matter more than services in search - What to include on doctor pages - How to handle reviews without breaking HIPAA rules - The difference between general SEO and healthcare-specific concerns If you’re doing SEO for a healthcare provider - or any local service business - this episode will give you practical, honest advice that you can start using right away. DISCLAIMER: The information provided in this podcast episode is for general informational purposes only and does not constitute legal or medical advice. Please consult with a qualified professional for any legal or compliance matters related to your healthcare practice. ⭐️ The Reddit Thread: https://www.reddit.com/r/SEO/comments/1kylerp/got_hired_to_fix_the_online_presence_of_a_small/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Best Practices for Healthcare SEO 00:38 Real-World SEO Tips 02:28 Google Business Profile Optimization 04:57 Structuring Your Healthcare Website 11:31 HIPAA Compliance in SEO 14:49 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #healthcareseo #clinicseo #doctorseo #localseo