
The Edward Show
Founder and go-to-market stories from the lens of a world-class marketer.
Latest episodes

13 snips
Feb 16, 2025 • 16min
How To Make An Info Product (Guides, Courses, Books) That Sells
Explore the booming creator economy and discover how to turn your knowledge into profitable info products. Learn how to identify lucrative niches through market research and competitor analysis. Understand the importance of genuine expertise in crafting impactful content. Find out how to validate your ideas before diving in, with a captivating case study of a successful pre-sold course. Get tips on scaling your product through automation and community engagement. It's all about creating value and driving sales!

6 snips
Feb 15, 2025 • 10min
You’re Ignoring the Best SEO Keywords – Here’s What to Do Instead
Uncover the secret world of hidden keywords that can skyrocket your sales. Discover how to conduct effective keyword research for niche markets and boost your online visibility. Learn step-by-step techniques for optimizing your pages and expanding your keyword opportunities. Plus, find out how to leverage super high intent keywords to attract purchase-ready traffic. Empower your business with tailored SEO strategies and watch your engagement soar!

Feb 14, 2025 • 11min
Link Velocity: Outstanding Results for 20% the Backlinks
E590: High link velocity is typically way better than low link velocity because it usually indicates virality and real sharing. Virality means real backlinks from top publications, without black hat techniques. This is an explanation of how positive link velocity led the same outstanding SEO results as a competitor, for only 20% of the backlinks. Then, there are two case studies of crazy link velocity. One that cost a lot of money and one that was pretty much free. Finally, we go into creative link velocity strategies for how you can do this and how I plan to. 🎧 Listen to E587, “Stopped Using Link Inserts, Rankings Increased” - https://youtu.be/FuVqU-n7xHc ⭐️ Source for this episode: https://www.reddit.com/r/SEO/comments/1imd65e/link_building_in_2025_strategies_for_success_and/ 🚀 Compact Keywords - Get purchase-intent traffic for your business through SEO (few backlinks needed) - step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction 00:45 Link Quality vs. Quantity 03:52 Real-World Examples of Link Velocity 04:06 Case Study: Friend.com 07:59 Case Study: Neon Money Club 09:46 Creative Strategies for Link Building 10:29 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #linkbuilding #backlinks

Feb 13, 2025 • 7min
Scaling TikTok to 120M+ Views Across 45 Accounts
A consumer app soared to over 120 million views on TikTok in just three months using 45 different accounts. Focused on the Spanish-language market, they posted 1,500 videos, with some accounts racking up millions of views. The journey highlights the importance of consistent posting and patience, as one account needed 70 videos to go viral. Unique content formats, from storytelling to demos, kept the audience engaged. The podcast dives deep into effective TikTok strategies that cater to diverse audiences.

Feb 12, 2025 • 8min
His Funnel - $20,000 in 30 Days With Organic Instagram Marketing
E588: Joshua Ryan Schaver (@bagelfinagles on IG) gives his funnel for doing $20,000+/month with Instagram. If you’re doing organic Instagram marketing, especially as a creator, or thinking about starting, this will be useful. This means not spending on ads, just making Reels and normal Posts. This is the 4 step funnel that Josh has developed. 1️⃣ Step 1 – Create a webpage, a blog post, etc. 2️⃣ Step 2 – Create a free product and paid products. (You don’t have to make these yourself—these could be as simple as affiliate links—but the real money is in your own branded products.) Read the comments on your posts; this will help you develop other products or services, as you’ll see below. 3️⃣ Step 3 – Start using CTAs (Calls to Action) in your posts, comments, replies, videos, etc. It’s important to drive traffic to your site, gain more followers, and grow your email list! 4️⃣ Step 4 – Use your email list to retarget your audience. Implement the best-performing CTAs in newer videos. Understand the relationship between viral traffic and regular traffic to your website. Viral traffic should be directed toward free items and then FUNNELED down to higher-ticket products. 🔖 Source: https://www.reddit.com/r/InstagramMarketing/comments/1fmura6/20000_in_30_days_ama/ ⭐️ Compact Keywords - Get tons of purchase-intent traffic for your business through SEO - step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Joshua Ryan Shaver's Success 00:52 Josh's Instagram Marketing Strategy 02:05 Step-by-Step Guide to Monetizing Instagram 05:12 Q&A: Tips and Insights from Josh 07:45 Conclusion and Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #instagrammarketing #tiktokmarketing #socialmediamarketing #digitalmarketing

Feb 11, 2025 • 10min
Stopped Using Link Inserts, Rankings Increased
Link insertions might seem effective, but many aren't worth the effort. Discover how one SEO stopped using them and saw a boost in client rankings. The discussion delves into the tiers of link inserts and highlights superior alternatives. You'll learn about the true value of backlinks and get insights from a compelling case study. Tune in for best practices and get ready to rethink your link-building strategies!

5 snips
Feb 10, 2025 • 7min
Google Targets Sites That Make Visitors Scroll Too Much
Google is cracking down on websites that force users to scroll excessively, starting with notorious recipe blogs. This move aims to enhance user experience and drive searchers back from competitors like ChatGPT. The discussion highlights how spammy SEO tactics obscure answers to maximize time spent on pages, frustrating users. With these new guidelines, content must become more organized and aligned with search intent. Expect similar changes to spill over into other niches in the future as Google prioritizes user-friendly search results.

5 snips
Feb 9, 2025 • 10min
Helpful Content Update Recoveries - Is the HCU Over?
Dramatic recoveries in website rankings signal a potential end to Google's Helpful Content Update. Insights reveal the critical importance of originality in content creation to avoid penalties. The discussion highlights user experiences and strategies for navigating the evolving SEO landscape influenced by AI advancements. Experts emphasize the need for unique, intent-driven content and strategic backlinking methods for success. Stay ahead of the curve with best practices that adapt to changing search engine criteria.

Feb 8, 2025 • 14min
No Code SaaS Success Story - Tons of Rankings, Tons of Power
E584: The story of how a YouTuber who reviews SaaS products made his own SaaS product with no code tools, scored #1 on Product Hunt, and now uses UGC and programmatic SEO to get tons of rankings on Google… in a niche that also gives him power. Very cool case study here. If you’re curious about making your own SaaS, building something with no code tools, doing programmatic SEO, doing YouTube SEO, or even having UGC on your website, check this episode out. The Reddit Post: https://www.reddit.com/r/Entrepreneur/comments/1ij4ykd/youtuber_turned_cofounder_creating_to_startup/ Compact Keywords - Get tons of purchase-intent traffic for your business with SEO (without many/any backlinks) - step-by-step video breakdowns - SEO templates to be copied and adopted for your products and services: https://compactkeywords.com/ 00:00 Introduction to the Case Study 00:39 Francesco's Journey from YouTuber to Startup Founder 01:35 Building Tool Finder with No-Code Tools 03:26 SEO Success and Keyword Rankings 06:00 How Tool Finder Operates 09:32 User-Generated Content and Programmatic SEO 11:42 YouTube for SEO and Growth 13:10 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #indiehackers #nocode #searchengineoptimization

Feb 7, 2025 • 14min
They Nickel and Dime’d Him So He Took Their Business
Discover how one entrepreneur turned a scam into success by launching an urban farming business. Explore theories on Google's disavow tool and its significance for SEO. Learn effective strategies for engaging tech VCs on LinkedIn, paired with a compelling story of a social media company acquisition by Salesforce. The impact of authenticity in social media is dissected, alongside the implications of Google's Helpful Content Update, aimed at improving search quality. Dive into the world of digital marketing with these fascinating insights!
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