How to Do SEO for Healthcare: Local Rankings, Patient Trust, Doctors, and HIPAA

E698: What actually works when doing SEO for healthcare businesses. Whether you're helping a small clinic or a local service provider, this episode covers real steps you can take to improve search rankings and build trust with patients.

You'll hear tips on how to update outdated websites, set up service pages the right way, and use your Google Business Profile to help people find you. We also get into important HIPAA concerns - like what not to put on your website and why you need to be careful with analytics and reviews.

This episode is based on a popular Reddit thread full of useful advice from people who do this work every day. Some of the strategies shared have helped clinics grow from 90,000 to over 500,000 monthly visits.

What we cover: - How to make your site easier to use and find - Why symptoms matter more than services in search - What to include on doctor pages - How to handle reviews without breaking HIPAA rules - The difference between general SEO and healthcare-specific concerns

If you’re doing SEO for a healthcare provider - or any local service business - this episode will give you practical, honest advice that you can start using right away.

DISCLAIMER: The information provided in this podcast episode is for general informational purposes only and does not constitute legal or medical advice. Please consult with a qualified professional for any legal or compliance matters related to your healthcare practice.

⭐️ The Reddit Thread: https://www.reddit.com/r/SEO/comments/1kylerp/got_hired_to_fix_the_online_presence_of_a_small/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Best Practices for Healthcare SEO 00:38 Real-World SEO Tips 02:28 Google Business Profile Optimization 04:57 Structuring Your Healthcare Website 11:31 HIPAA Compliance in SEO 14:49 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#healthcareseo #clinicseo #doctorseo #localseo