The Edward Show

HubSpot’s organic traffic plummeted dramatically from 24M to just 3.6M clicks. Discover the reasons their top-of-funnel strategy failed and their exciting pivot to product-focused content. Learn how pruning irrelevant pages and using experiment tracking can lead to better SEO results. HubSpot is shifting their focus to down-funnel keywords and new success metrics like brand mentions and sentiment. Tune in for insights on where SEO is headed and how to avoid the missteps of even the biggest brands.

ChatGPT introduces Instant Checkouts with Etsy, Shopify, and Stripe, sparking debate about the future of e-commerce. The Agentic Commerce Protocol aims to streamline purchases, but concerns arise regarding fraud and incorrect product recommendations. SEO experts weigh in, suggesting this could be a huge opportunity for small sellers. Discussions highlight the necessity for citation accuracy in recommendations and the potential for sponsored listings to emerge. Will AI-driven shopping be a game changer or a disaster? Tune in for these insights!

Google's recent removal of the num=100 parameter has sparked debate in the SEO community. Surprisingly, this change might actually benefit SEOs by reducing competition from AI tools like ChatGPT. A wild tale unfolds as an 'expert' nearly jeopardizes a site by disavowing its legitimate backlinks, highlighting the importance of using disavow tools wisely. Listeners learn key lessons about backlink management and the necessity of vetting SEO professionals before seeking help.

Discover how Lovable skyrocketed from 650 to over 363,000 monthly clicks using programmatic SEO. The discussion includes their strategic targeting of long-tail keywords and the vulnerabilities in their hub page structure. Insights reveal potential pitfalls of rapid scaling without human oversight, as well as key SEO recommendations. Despite impressive results, questions linger about Lovable’s long-term authority and risk of penalties from Google. Tune in for valuable lessons on effective SEO practices and potential missteps!

Malte Landwehr, founder of Peec AI and an expert in SEO and AI search, shares insights on brand visibility in AI-generated content. He reveals the pitfalls of short-term tactics like mass AI content, cautioning against spammy strategies. The discussion highlights how different models like ChatGPT and Perplexity favor various sources, and debunks myths around schema and EEAT. Malte emphasizes the importance of consistent brand messaging, transactional pages, and warns about the impact of Cloudflare on AI crawling—tipping the scales in the new SEO landscape.

Gagan Ghotra, an SEO practitioner specializing in Google Discover, shares invaluable insights on how this platform, now catering to over 1 billion users, remains largely untapped by marketers. He explains the importance of interest-based feeds, detailing new 2025 features like social integrations and follow buttons. Gagan offers practical strategies for boosting visibility, emphasizing the need for optimized images and engaging content that resonates with users' interests. Don't underestimate the SEO potential of Google Discover!

E814: In just six months, Swan scaled from zero to one million ARR with only three people on the team and zero customer acquisition cost. This is a deep dive into how they did it, the playbook they are writing for "autonomous businesses," and why human-AI collaboration is changing the way companies grow. We cover: - The $1M ARR journey - how three founders built a revenue engine in half a year without paid ads - The principle of human + AI collaboration - not replacing people, but creating "100x versions" of each founder through AI agents - Claude-powered content workflows - how they designed prompts and projects that consistently generate viral LinkedIn posts - Founder-led marketing - growing from 2,000 to over 33,000 followers on LinkedIn in six months - LinkedIn automations - agents that review posts, qualify leads, manage invites, and initiate lightweight outreach - Zero-CAC funnel design - how inbound from LinkedIn converts directly into demos and customers - Qualification and ICP focus - targeting SMBs using Slack and HubSpot with founder-led sales motions - Building agentic workflows - Slack-based agents that handle inbound leads, CRM updates, pipeline routing, meeting prep, and follow-ups - The autonomous business model - scaling with intelligence instead of headcount and rewriting the startup playbook - Growth channels beyond LinkedIn - podcasts, founder storytelling, and partner-led distribution - The $10M ARR per employee moonshot - how Swan is attempting to create a new model of company building This episode is both a case study and a practical guide for founders, marketers, and operators who want to understand how AI agents can power growth without traditional overhead. ⭐️ Amos Bar-Joseph on LinkedIn - https://www.linkedin.com/in/amos-bar-joseph/ ⭐️ Amos Bar-Joseph's newsletter - https://swan-ai.beehiiv.com/ ⭐️ Amos Bar-Joseph's custom GPT - https://chatgpt.com/g/g-6800e20892b8819181df24a31ccdbf96-autonamos ⭐️ Swan - https://getswan.com/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Business Overview 00:27 AI Collaboration and Automation 01:04 LinkedIn Engagement and Performance 08:39 Scaling Strategies and Marketing Channels 11:01 Setting Up Automations 19:57 Building a Powerful Narrative 22:23 Automating LinkedIn Content 23:43 Choosing the Right AI Path 24:10 Crafting the Perfect Post 24:50 Leveraging AI for Engagement 25:56 Iterating on Content Strategy 28:57 Automating Lead Analysis 31:45 Preparing for Meetings with AI 37:01 Scaling with Founder-Led Marketing 44:11 Future of AI in Business 45:31 Final Thoughts and Contact Information The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #indiehackers #growthhacking #buildinpublic #artificialintelligence

E813 - Most marketers obsess over SEO best practices - keywords, backlinks, and technical tweaks. But the truth is, user experience (UX) often does more for your rankings than traditional SEO tactics. I share the UX principles that drive real SEO results, reduce bounce rates, and keep visitors coming back. These are the same principles I've used to grow traffic, improve conversions, and build long-term SEO wins. What you'll learn: - Why pogo sticking hurts your SEO and how UX prevents it - The power of clarity over cleverness in copy and design - Real examples of copy tests that improved conversions - How information architecture improves both crawlability and user navigation - Progressive disclosure: showing details at the right time - The importance of consistent design patterns across your site - How headings, white space, and scannable layouts keep users engaged - Why mobile-first design is essential for SEO and usability - The role of page speed and how to test it the right way (not just with tools) - Accessibility principles that improve SEO and user trust - How to use alt text effectively to describe images and improve content - Smart pop-up timing that helps instead of hurts - Matching search intent with the right content and layout - Using Fitts's Law to improve calls-to-action and navigation - How to create helpful 404 pages that preserve SEO value and guide users SEO gets people in the door, but UX makes them stay. If you want higher rankings, more conversions, and repeat visitors, focusing on UX is non-negotiable. ⭐️ First 1000 Newsletter - On Cute Copy - https://read.first1000.co/p/about-cute-copy ⭐️ Fitts' Law: https://www.figma.com/resource-library/fitts-law/ ⭐️ Alexander Vilinskyy - https://www.linkedin.com/in/vilinskyy/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Unconventional SEO 00:38 Why User Experience Matters for SEO 01:23 Clarity Over Cleverness 03:08 Importance of Information Architecture 05:40 Mobile-First Design Principles 06:46 Testing and Page Speed 07:47 Accessibility and Pop-Ups 08:21 Understanding User Intent 08:52 Fitts' Law and Easy Navigation 09:27 Handling Errors and 404 Pages The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #indiehackers #searchengineoptimization #digitalmarketing #uiux

Nico Gorroño, an SEO and AI expert, leads AI Ranking and the AI Ranking Skool community. He dives into using AI automations to scale transactional pages efficiently and discusses the rising impact of short-form video in search rankings. Nico shares his insights on avoiding pitfalls in AI-driven content and emphasizes the importance of maintaining quality with original human insights. He also explores effective link-building strategies for 2025 and hazardous trends like shiny object syndrome in the SEO space.

E811: Big money is flowing into a coordinated disinformation campaign to convince creators and marketers that "SEO is dead" and "GEO" is the future. I break down the leaked outreach emails, the tactics being used to spread this narrative, and why business owners are being misled into wasting money on unnecessary tools. You'll learn: - What the so-called "GEO" movement really is - How sponsored content and fake thought leadership push disinfo - Why good SEO practices still matter for Google and AI search - Practical steps to show up in AI tools without falling for the hype ⭐️ The Reddit Thread - https://www.reddit.com/r/SEO/comments/1nm6daz/fyi_geos_ugly_campaign_of_intentional/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to GEO's Disinformation Campaign 00:10 Details of the Sponsored Content 00:43 Redacted's Strategy and Vision 02:28 Personal Stance on Sponsored Content 03:56 Community Reactions and Concerns 05:58 Effective SEO Practices for AI Tools 07:53 Conclusion The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #generativeengineoptimization #searchengineoptimization #seotips #digitalmarketing