E481: Google Search Console experienced a temporary issue today where everybody’s traffic spiked down to ZERO. The SEO community has been in a panic. So first, in this episode, I cover the bug. Then I get into the basics of Google Search Console. My Love Letter to Bottom-of-Funnel SEO (mentioned in the episode): https://edwardsturm.com/articles/bottom-of-funnel-seo-love-letter/ My weekly digital marketing newsletter: https://edwardsturm.com/newsletter/ 00:00 Google Search Console Outage 00:49 Immediate Reactions 01:43 Understanding Google Search Console 02:51 Setting Up Google Search Console 04:18 Sitemaps in SEO 05:57 Bottom of Funnel SEO 07:50 Optimizing a Newsletter for SEO 09:38 Google Search Console Issues 09:58 Personal Insights The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #digitalmarketing #googlesearchconsole

E480: In 1975, Pepsi and Coca-Cola went head-to-head in the greatest marketing battle in history. Pepsi ran shocking blind taste tests, showing people preferred the taste of Pepsi to Coke. But what Coca-Cola did in response nearly destroyed Coke forever. Here's the full story. From: https://x.com/timjcarden/status/1850037589983756535 Full credit to: https://x.com/timjcarden 00:00 Pepsi vs. Coke 00:37 The Pepsi Challenge 01:40 Coca-Cola's Desperate Response 01:58 New Coke 03:46 Resilient Brands 04:24 Modern Brand Battles 06:14 Writing Viral Content 08:18 Podcast Sign-off The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing #advertising #branding #business

Exploring the challenges of growing on Platform X, the discussion dives into the "reply guy" formula for engagement. It advocates for niche specialization and a daily commitment to interaction and content creation. Listeners learn about transforming trending topics into valuable content, building a binge bank for followers, and leveraging premium accounts. The conversation also highlights repurposing multimedia for various platforms and the power of live streaming to enhance reach and connection.

E478: Anybody can do this right now to build crazy FOMO. Use featured.com to get into 3-4 publications each week. Use aipodcastmatcher.com to get in 2-3 podcasts each week. Every 7 days, share on LinkedIn. “Omg what is happening to this guy/girl they are blowing up!” - That’s what people will say to themselves when they see you getting all this sweet press. Then they’ll want to be in your orbit, be top-of-mind for you, want to help you and make introductions for you, and more. 0:00 Building FOMO and Momentum 00:27 Featured.com 02:40 AIpodcastmatcher.com 04:16 Combining Strategies 04:52 Perception of Success 07:25 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #socialengineering #seo #searchengineoptimization #digitalmarketing

E477: The performance of P. Diddy’s home website defies expected behavior. First, we look at how DecorMyEyes manipulated Google by delivering broken products, threatening customers, and engaging in fraud. These activities got it tons of angry reviews and blog posts, resulting in… tons of backlinks. The people behind DecorMyEyes went to jail and Google responded, updating its algorithms with sentiment analysis. With this in mind, we look at how P. Diddy’s website has performed in Google Search over the last couple of months. 00:00 P. Diddy's SEO Mystery 00:44 Forgotten SEO Scandal 01:22 DecorMyEyes 03:05 Google's Response 03:51 Diddy's SEO Performance Amid Controversy 04:47 SEO Bumps 05:17 Branded Keywords 08:05 Final Thoughts #seotips #searchengineoptimization #linkbuilding #digitalmarketing

E476: Something nobody tells you about SEO. The best SEOs are not SEOs. They’re public relations people. The problem is these people have no understanding of backlinks, keyword clouds, semantic relevance scores, domain authority, and technical digital marketing. So when you take these public relations people and teach them these things, they become unstoppable. Build a brand, not backlinks. The brand gets backlinks and makes everything easier. AND, if you are not a public relations oriented person, but you are a technical marketer, here’s something I did to go from a technical marketer myself, to a technical marketing who also has a strong grasp on public relations. 00:00 Introduction 00:31 Public Relations in SEO 01:38 Successful Examples 02:57 Branding and Backlinks 04:32 PR Link Building Strategies 06:57 Combining PR with Technical SEO 08:09 Keywords and PR 09:03 A Missed Opportunity 10:33 Viral Marketing and Stunts 11:47 Learning PR 13:35 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #linkbuilding #digitalmarketing

E475: Learning link-building with journalists turned me into a cynic. It completely opens your eyes to the reality of journalism. I watched SEOs lie to journalists, make up accreditations, and more… all to get the highest authority backlinks they could. This is the dark reality of journalism and SEO. 00:00 Introduction 00:36 Domain Authority and Backlinks 02:43 Journalists and Experts 03:40 Telling Journalists What They Want to Hear 06:51 Trading Up the Chain 06:59 Fake Credibility Strategy 07:25 Honest SEO 08:23 Challenging Popular SEO Techniques 09:35 Self-Publishing for Groundbreaking Ideas 10:27 Summary 12:36 Sign-Off The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #linkbuilding

E474: The two biggest SEO epiphanies I had that quite literally changed the way I looked at the Internet. When you understand how Google works, you understand how the Internet works. These are the two SEO epiphanies that will have the greatest impact. The first is from when I was just learning SEO - literally when I was starting. It was my holy moly moment. The second is from 2019 in Minsk, Belarus. A totally different type of holy moly moment. Links in the episode: Pareto SEO: https://edwardsturm.com/articles/pareto-seo/ Boost Benchmark Directories: https://boostbenchmark.com/ Compact Keywords: https://compactkeywords.com/ 00:00 Introduction 01:07 Domain Authority 04:49 SEO Is a Popularity Contest 06:18 Google’s Site Reputation Abuse Policy 07:13 Building Brands 09:59 Epiphany Number Two 10:47 Launching Reverb and Minsk Discovery 14:31 Purchase Intent Keywords 15:58 SociableKIT 17:05 Bottom of Funnel SEO Are the Best 18:44 Implementing 20:25 Success Stories 23:03 Search Intent Examples 26:04 Reflections The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #digitalmarketing #searchengineoptimization #inboundmarketing

E473: How to optimize LinkedIn so that recruiters and employers reach out to you nonstop. In 2016 I used these LinkedIn hacks to go from unemployable to super in-demand in literally within a month. And a month later I had a job at one of the best marketing agencies in the world. Then I wrote an article on the hacks and optimizations I used, and many others then used them to get the same results. So this is how to optimize your LinkedIn in 2024 so that recruiters and employers are reaching out to you, looking to hire you for great full-time positions. My LinkedIn Hacks: https://edwardsturm.com/articles/linkedin-hacks/ Write me a nice LinkedIn recommendation: https://www.linkedin.com/in/edward-sturm/ 00:00 Who This Episode is For 00:20 From Unemployable to Employed 00:52 Importance of LinkedIn Optimization 01:52 Practical LinkedIn Hacks 02:48 Keyword Stuffing 06:13 Building LinkedIn Recommendations 07:16 Maximizing Connections 08:27 Crafting Strength 09:21 Use Action Words 09:55 Showcasing Results 11:06 Giving Recommendations 11:36 Personal Insights 12:40 Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #linkedinhacks #linkedinoptimization #linkedinseo #careeradvice

E472: Backlink strategies for 2024. 3 ways to build links covered in this episode: - Linkable Assets - ABC Link Exchanges - Weekly/Monthly Roundups Important: 3 way linking (ABC link exchanges) is considered a black hat link-building tactic and should be avoided by website owners. However, it’s still worth knowing about. From: https://x.com/theshaneduggan/status/1847253872496214489 and https://back2marketingschool.com/3-way-link-building/ 00:00 Backlink Strategies for 2024 01:38 Linkable Assets 05:59 ABC Link Exchanges 07:51 Weekly and Monthly Roundups 08:36 Contact Strategies for Roundups 09:13 Your Own Roundup Article 10:12 Ethical Considerations 11:09 Conclusion #seotips #linkbuilding #searchengineoptimization #digitalmarketing