King of SEO: How He Closes Seven-Figure Deals

E686: What does it really take to close and manage million-dollar SEO deals? In this powerhouse episode, we sit down with Yas Haque, the former Head of SEO at Omnicom.

While Yas was at Omnicom, it was the largest publicly traded marketing agency in the world. Its current market cap is nearly $15 billion.

Head of SEO at the biggest marketing agency = King of SEO in my book.

Yas shares: - How to land and manage seven-figure SEO contracts - What it was like being Head of SEO at the largest publicly traded marketing agency - SEO strategy for high-ticket contracts and enterprise clients - The role of storytelling and presentation design in winning large deals - Real-world SEO case studies, including marketing $500K spaceship rides and branded search optimization - Diagnosing and solving technical SEO issues for large, complex websites - How to communicate SEO clearly to non-technical stakeholders - How somebody starting in SEO can work their way up to Head of SEO -Lessons from the jewelry industry on effective landing pages and emotion-driven marketing - The future of SEO in a world shaped by AI, content saturation, and evolving user behavior - Practical tips for freelancers and agency SEOs on scaling their impact and closing bigger deals

Thanks again to Yas for coming on!

⭐️ Yas Haque on LinkedIn: https://www.linkedin.com/in/yashaque/ ⭐️ Yas Haque on Instagram: https://www.instagram.com/yhawke/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction and Background 00:53 Wedding Planning and Viral Proposal 02:38 SEO for High Ticket Contracts 03:34 Challenges in High-Ticket SEO 05:24 Case Study: $500,000 SEO Project 06:16 Navigating SEO for High-Ticket Items 08:12 Biggest SEO Contract Closed 09:06 SEO in Highly Regulated Industries 11:25 Importance of Internal Buy-In 13:47 SEO Presentation Tips 16:16 SEO's Role in Marketing Funnels 17:25 Navigating Large Organizations 20:50 SEO's Resilience and Evolution 26:02 Global SEO and Market Differences 29:29 Advice for Aspiring SEOs 32:02 Effective SEO Communication 35:00 Niche SEO Content and Growth 36:01 The Importance of Communication 36:28 SEO Challenges and Solutions 37:08 Skills for SEO Success 38:14 Advice for Freelancers and Small Agencies 39:00 Job Hunting Tips for SEO Professionals 40:14 Optimizing Workflow 41:19 Interview Tips for SEO Roles 44:22 Understanding Page Speed 44:53 SEO Tools and Techniques 50:39 The Role of a CMS in SEO 53:01 Opportunities for Small Companies in SEO 54:45 Personal Insights and Experiences 55:38 The Jewelry Buying Experience 01:03:53 Marketing Channels and YouTube 01:07:11 Final SEO Advice 01:08:16 Conclusion and Farewell

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

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