The Edward Show Google’s AI Overviews Stole My Entire Page
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May 18, 2025 A captivating discussion unfolds about how Google's AI overviews could rewrite entire web pages, potentially stealing traffic from creators. The speakers share personal experiences and industry insights, emphasizing the critical role of targeting transactional keywords. They highlight the challenges faced by platforms like NerdWallet in the evolving SEO landscape. As AI reshapes content visibility, the need for optimizing websites for both informational and transactional search terms becomes increasingly important for maintaining user engagement.
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AI Rewrites Entire Page Example
- Edward Sturm experienced Google's AI rewriting his entire page and displaying it in search results.
- This caused his page to lose some direct traffic since users didn't need to click through anymore.
Avoid Competitive Informational Keywords
- Avoid targeting competitive informational keywords that require heavy resources like many backlinks.
- Informational keywords often trigger AI overviews, reducing clicks to your site even if you rank number one.
Pair Informational Keywords With Transactional
- If you target informational keywords, ensure they also have transactional intent where visitors may pay you.
- This protects you from traffic loss due to AI overviews since paying customers still visit your page.