

Interest in SEO Just Hit an All-Time High (And I’m Shocked)
7 snips May 20, 2025
Interest in search engine optimization has surged to an all-time high, surprising many. The conversation dives into the reasons behind this spike, particularly since December 2024. AI's role in shaping SEO strategies and product launches is dissected. Key tips include optimizing for transactional keywords and structuring effective hub pages. The significance of backlinks is diminishing, while building topical authority quickly becomes crucial. Plus, there are exciting previews of what to expect from the upcoming Google I/O conference!
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SEO Interest Hits Record High
- Interest in search engine optimization (SEO) hit an all-time high starting December 2024.
- This surge surprises Edward Sturm despite growing popularity of AI and social media marketing.
AI and Volatility Drive SEO Surge
- AI and search engine volatility triggered the December SEO interest spike.
- AI enabled easier product creation and marketing, driving more SEO curiosity among developers.
Google AI Mode Impact
- Google's upcoming AI mode will allow follow-up AI questions directly in search results.
- This innovation will significantly change user interaction and SEO dynamics.