The Edward Show Stop Losing SEO Traffic: How to Measure and Fix Pogo Sticking
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May 17, 2025 Dive into the essentials of SEO as the hosts tackle listener questions with flair! Discover how to measure and fix pogo sticking—the frustrating trend of users bouncing back to search results. Explore the dilemma of whether to rename your company for better SEO, along with strategies to maintain visibility. Plus, learn how to genuinely assess keyword competitiveness instead of relying solely on standard metrics. It's a treasure trove of SEO wisdom packed into a lively discussion!
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Avoid Common Company Names
- Change to a unique company name to avoid brand confusion and improve SEO visibility.
- Use a different root domain and set up 301 redirects to preserve SEO link juice when switching domains.
Measure Pogo Sticking with GA4
- Use Google Analytics 4, filter by source/medium Google/organic, and check engagement time on landing pages to measure pogo sticking.
- Configure tracking across subdomains to capture visitor actions fully and understand bounce behavior effectively.
Fix Pogo Sticking with Content
- Deliver the searcher's desired answer above the fold before they scroll to reduce pogo sticking.
- For transactional pages, use clear call-to-action buttons that direct users to relevant subdomains or pages.