The Edward Show Moz Exec: Is SEO Dead or Stronger Than Ever in the Age of AI? - Jonathan Berthold
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May 19, 2025 Jonathan Berthold, a seasoned executive at SEO powerhouse Moz, shares his insights into whether SEO is still relevant in an AI-driven world. He dives into how AI tools like ChatGPT are reshaping SEO strategies and discusses the evolving landscape of affiliate marketing. Jonathan emphasizes the need for brand investment amidst diminishing trust in AI-generated content. He also highlights effective link-building tactics and the crucial role of email lists in digital marketing. Tune in for surprising trends and practical advice to stay ahead in the search game!
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SEO Investment Surprises Amidst Competition
- SEO investment continues growing despite competitive quick-return marketing channels.
- Billions of search results present opportunities beyond high-volume head terms.
Affiliate SEO Needs Adaptation
- Affiliates must shift from pure informational content to brand building and targeted purchase intent.
- Focus on brand reviews, navigational terms, and varied purchase funnel stages.
Branding Is Defense Against AI Overviews
- AI overviews disrupt informational traffic, positioning brand-building as crucial for trust.
- Interactive tools and brand credibility attract repeat users and enhance SEO longevity.