Jonathan Berthold
VP of Revenue at Moz and experienced SEO/product leader; discusses Moz's product strategy, the num=100 change, the impact of LLMs on search, and industry implications during the episode.
Best podcasts with Jonathan Berthold
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11 snips
May 19, 2025 • 1h 26min
Moz Exec: Is SEO Dead or Stronger Than Ever in the Age of AI? - Jonathan Berthold
Jonathan Berthold, a seasoned executive at SEO powerhouse Moz, shares his insights into whether SEO is still relevant in an AI-driven world. He dives into how AI tools like ChatGPT are reshaping SEO strategies and discusses the evolving landscape of affiliate marketing. Jonathan emphasizes the need for brand investment amidst diminishing trust in AI-generated content. He also highlights effective link-building tactics and the crucial role of email lists in digital marketing. Tune in for surprising trends and practical advice to stay ahead in the search game!
7 snips
Jan 24, 2026 • 1h 4min
Why Google Killed Num=100: The Secret War Against OpenAI (feat. Moz's Jonathan Berthold)
Jonathan Berthold, VP of Revenue at Moz and seasoned SEO/product leader, breaks down Google’s num=100 change and why it mattered. He discusses how LLMs and AI Overviews reshape informational traffic. Conversations cover brand and topical authority, why rankings beyond page one often don’t matter, and how tools and analytics should evolve in a world of zero-click and generative search.
