The Edward Show

Is Blog SEO Necessary for Topical Authority?

May 16, 2025
Is blog SEO really necessary for building topical authority? Not quite, according to the discussion. Instead, focus on creating one to two monthly blog posts aimed at potential and existing customers. Explore case studies, industry insights, and announcements. Plus, prioritize bottom-of-funnel SEO landing pages for transactional keywords. Don’t forget effective link-building strategies! It’s all about nurturing connections and enhancing your marketing funnel without getting lost in the SEO shuffle.
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ANECDOTE

Personal Injury SEO Surprise

  • Edward references episode 497 where he examined personal injury law and found surprising SEO opportunities.
  • He uses that example to illustrate why chasing blog SEO isn't always necessary in competitive niches.
ADVICE

Limit Blog Frequency And Purpose

  • Put up one to two blog posts a month aimed at potential or existing customers rather than for SEO.
  • Focus posts on case studies, industry thoughts, announcements, or FAQs and only target keywords if they naturally fit.
ADVICE

Only Target Keywords When Natural

  • If a keyword is directly relevant to what you're already writing, place it in the title, URL slug, H1, and opening sentence.
  • Do not prioritize keyword targeting; make it optional and only use it when naturally applicable.
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