The Edward Show

E564: Huge docket today. A Gary Vaynerchuk story related to the very special billionaire coming on the show this week. The Trump Meme Coin that literally just launched. The TikTok ban, and what to do now. And Yandex Video for Parasite SEO. Crazy episode. 00:00 Gary Vaynerchuk 00:36 Upcoming Podcast Guest: Mike Lazerow 01:07 Gary Vaynerchuk's Influence and Lessons 04:25 Seven Power Lessons 09:15 Donald Trump Meme Coin and Personal Brands 10:25 TikTok Shutdown and Social Media Strategy 12:28 SEO News and Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #garyvaynerchuk #digitalmarketingnews #marketingnews #digitalmarketing

E563: Tripwire funnels - what they are, four examples, how you can use them in your marketing and sales to generate more revenue, and how you can do this fast. Tripwire funnels are small purchases that help break initial resistance to purchasing. Once the purchase is made, it becomes easier to upsell the main product. The four examples are inspiring and educational. For example, repurposing work you already did into a tripwire funnel that generates over $12,500. Or an ascending price mechanism tripwire offer. Or limited-time tripwire offers. Source material - https://www.growbo.com/tripwires-that-inspire/ Sponsored by my newly released SEO Program, Compact Keywords - How to generate intense revenue with SEO - https://compactkeywords.com/ 00:00 Introduction to Funnels and Tripwire Offers 00:33 Understanding Tripwires 02:01 The Power of Tripwires in Sales Funnels 03:58 Growbo’s Ultimate Swipe File 07:06 Vistaprint's Business Essentials Bundle 09:43 Design Cuts' Limited Time Bundle 13:36 Jason Zook's Bundle of Awesome 14:40 Conclusion and Personal Reflections The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #marketingfunnel #marketingautomations #tripwireoffers #digitalmarketing

E562: This teaches how to get on Google Images with images of your choosing - Google Images SEO. It could be images of you, your face, your brand, your product, or whatever you want. It’s a strategy that allowed me to take up 20% of Google Images, not even including the images outside of my control. I share image file names, alt text, captions, internal linking strategies, page titles, meta descriptions, H1s, H2s, and more. Everything you need to do to effectively get your images onto Google Images. Get the guide here: https://edwardsturm.com/articles/how-to-get-on-google-images/ My demand generation SEO program: https://compactkeywords.com/ 00:00 Introduction and Background 01:03 Creating the Photos Page 01:55 Analyzing the Results 02:29 Dealing with Competition 02:54 Benefits of the Photos Page 03:29 Step-by-Step Guide 06:14 SEO and Keyword Strategy 08:38 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #googleimageseo #seotips #searchengineoptimization #digitalmarketing

E561: I’m able to consistently go viral with hyper-top-of-funnel content. Validated subject matter. But how will I use this hyper-top-of-funnel content? Growing my followers is not enough. I want to drive top-of-mind awareness to Compact Keywords. Easy way to do this? Clothing. So I tried having a shirt made with Fiverr. Listen to hear my results and what I’m doing now. Compact Keywords: https://compactkeywords.com/ 00:00 Introduction and Recap of Previous Episode 00:28 Viral Video Success Story 01:26 Burger King's Moldy Whopper Campaign 02:40 Creating Effective Content 04:25 Compact Keywords Merchandise Strategy 05:42 Designing the Perfect Shirt 09:42 Conclusion and Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #socialmediamarketing #digitalmarketing #viralmarketing #growthhacking 

Jason Levin, a prolific marketer and former Head of Growth at Product Hunt, shares his innovative growth hacks and strategies. He discusses meme marketing techniques that have generated millions for major companies and reveals his LinkedIn and 𝕏 automation tips. Dive into his secrets for boosting newsletter audiences and leveraging Reddit for SEO success. Levin also highlights viral content creation methods and effective tools that can enhance your marketing game. If you're looking for fresh insights, this conversation is packed with actionable takeaways!

E559: Go to market stories from 37 billion+ dollar companies. This episode will answer two questions:  1. How do people hear about your product? 2. Why do they buy it? This is what’s known as a GTM Motion, or Go-To-Market Motion. I share flowcharts for both high-intent customers and low-intent customers. I give examples of every possible scenario (as demonstrated by the 37 unicorns) in each flowchart. If you need a how-to guide for marketing and sales, this one is for you. Super actionable, direct, and fantastic stories. Sources for the episode 💎👇 100 Unicorns: 12 different GTM Motions: https://read.first1000.co/p/100-unicorns-12-different-gtm-motions Compact Keywords: https://compactkeywords.com/ 00:00 Introduction and Gratitude 00:40 Understanding Go-to-Market Motions 01:04 High Intent Customers: Strategies and Examples 07:04 Low Intent Customers: Strategies and Examples 19:19 Conclusion and Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #startups #ycombinator #gotomarket #digitalmarketing

E558: Canva is going after bottom-of-funnel keywords. High user-intent keywords like, “make wedding invitation.” They’re using templates and a very cool conversion flow. And their numbers are crazy. - 700M+ total monthly visits. - 25% from organic search. - 2x Adobe's total monthly traffic. - Zero reliance on paid advertising. The critique is they’re only able to do this given their brand presence. Not true. Searchers will jump through hoops to get what they want, especially with bottom-of-funnel keywords. Then I explain the fundamentals of doing this with “My Love Letter to Bottom-of-Funnel SEO.” I share what happens when you target these keywords, how many words per page to use, where to place your keywords, where to place your call-to-action button, and more. Sources 👇 I Analyzed Canva's SEO Strategy and Found Something Interesting: https://www.reddit.com/r/SEO/comments/1hki8mv/i_analyzed_canvas_seo_strategy_and_found/ My Love Letter to Bottom-of-Funnel SEO:  https://edwardsturm.com/articles/bottom-of-funnel-seo-love-letter/ Compact Keywords: https://compactkeywords.com/ 00:00 Introduction to Canva's Bottom of Funnel SEO 00:38 Analyzing Canva's Strategy 02:56 The Criticism and Rebuttal 05:52 My Love Letter to Bottom-of-Funnel SEO 07:54 How to Implement Bottom-of-Funnel SEO 10:11 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #bottomoffunnelseo #seotips #marketingstrategy #searchengineoptimization

E557: Medium.com used to be huge for Parasite SEO (using the strong web presence of another platform to rank on Google). Then it died. It died hard. But now it is back! It is back with a vengeance. But there are new rules. A new playbook. This is what’s going on and how SEOs are gaming Google with Medium.com. (The Edward Show does not condone or recommend any of these tactics, they are evil, pure evil, black hat SEO is evil and Edward Sturm does not recommend it.) Sponsored by Compact Keywords: Edward Sturm’s Compact Keywords, a widely acclaimed Bottom-of-Funnel SEO Program - 10 hours of video and 9 breakthrough SEO templates - which are revolutionizing digital marketing. Compact Keywords targets overlooked keywords at the bottom of the funnel. Searchers are looking to buy or convert, they just don’t know the brand that has what they are looking for - which is why they are searching. And Compact Keywords targets overlooked keywords in this area. Turns out that in any niche there are hundreds or thousands of these keywords. Compact Keywords teaches how to find them, target them, and get you top rankings for them. Compact Keywords is a full 0 to 100 SEO course covering defensive foundations and aggressive offensive SEO. It promises to generate qualified leads for any brand, even primarily social-based brands. It is the ultimate SEO tool and is quickly reaching critical mass with sales. Plus, there is a 30-day money-back guarantee, making it flexible for anybody. Learn more at https://compactkeywords.com/ 00:00 Introduction to Parasite SEO with Medium 00:24 Understanding Parasite SEO 01:20 The Rise and Fall of Medium's SEO 02:17 How to Use Medium for SEO 02:30 Creating and Optimizing Content on Medium 04:38 Targeting Keywords 05:19 Using Medium for Brand Reviews 07:17 Medium's Current SEO Performance 09:53 Tools and Techniques for SEO 11:14 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #blackhatseo #parasiteseo #searchengineoptimization #linkbuilding

Kanye West is in a Twitter tizzy over Adidas dominating search results for 'Yeezy.' The podcast dives into the nitty-gritty of SEO, revealing why his website is struggling. It discusses how factors like domain authority and anchor text impact rankings. Listeners learn about the trade-offs between aesthetics and visibility online. The overview of Google's ranking mechanisms adds depth, making this a must-listen for anyone intrigued by the digital marketing world.

E555: Methods and stories of businesses getting valuable, authoritative backlinks in crazy and creative ways. Getting backlinks from .gov and .edu sites. Getting backlinks from major publications and journalists, getting backlinks from small blogs, and even getting backlinks in extremely black hat ways. Some are white hat. Some are grey. Some are impossible shades of black. All are creative and entertaining. If you’re doing SEO or link building, this is going to inspire you. From: https://www.reddit.com/r/Entrepreneur/comments/1hxc8v5/what_are_some_of_the_craziest_most_creative_seo/ My SEO Program, Compact Keywords: https://edwardsturm.com/compact-keywords/ 00:00 Introduction to Backlinks 01:04 Creative Backlink Strategies 01:25 Ridiculous Linkable Assets 04:34 Black Hat Link Building 06:34 Unique Back Link Stories 09:51 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #linkbuilding #seotips #backlinks #searchengineoptimization