The Edward Show

Content sites might be poised for a comeback in 2025, driven by changes in Google’s algorithm. Insights reveal spikes in traffic for bloggers and site owners, with real-world examples shared. The discussion also delves into the impact of AI-generated content. Listeners are cautioned about the risks of relying too heavily on content sites for income. A balanced approach to investment is encouraged, focusing on creating meaningful content that resonates with real readers.

Reddit has launched an intriguing generative AI feature called Reddit Answers, which is quickly attracting the attention of savvy SEOs. The discussion dives into how this tool works and its potential misuse through Parasite SEO tactics. Listeners learn about real-life examples of fake posts and the manipulation of comments aimed at boosting rankings on Google. There are also deep dives into ethical considerations and the implications of AI in content generation, making it a must-listen for anyone interested in SEO and platform integrity.

Keyword cannibalization may sound intimidating, but it doesn't always harm your SEO. The discussion clarifies what it is and when it truly matters. You’ll discover how to identify it and the impact of user-generated content on your strategy. Most importantly, easy fixes are highlighted to enhance conversions, helping you streamline your focus and boost your site's effectiveness in a competitive landscape.

E739: Most software founders are doing SEO completely wrong - and it's killing their growth.  I break down the GOAT (Greatest of All Time) SEO strategy for software founders looking to scale from zero users to product-market fit and beyond. What You’ll Learn: - A proven SEO strategy that actually drives signups - Why most startup blogs miss the mark - A smarter way to get your first links and users - How SEO can unlock unexpected use cases and features - A compounding growth loop few founders are using Whether you're pre-launch or already in-market, this is the SEO playbook built for real traction. ⭐️ My Product Hunt Guide: https://edwardsturm.com/articles/product-hunt-results/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to the GOAT Software SEO Strategy 00:14 Common SEO Mistakes 00:42 The Bottom of Funnel SEO Approach 01:13 Maximizing Software Potential 01:38 Twitch 02:20 Implementing the Strategy 04:56 Scaling and Growth 05:38 Challenges and Considerations 06:24 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #saasmarketing #softwaremarketing #searchengineoptimization #indiehackers

Discover five crucial tips to elevate your local visibility through your Google Business Profile. Learn the importance of regular updates and how to effectively engage with customer reviews. Find out why a simple visual enhancement is often overlooked. Plus, uncover a surprising Google Maps trick that many haven't heard of. These easy, actionable strategies can significantly boost your local rankings and attract more customers!

The latest Google Core Update is causing a seismic shift in SEO. Discover the surprising traffic boosts for AI-generated sites and how small travel bloggers are recovering from previous penalties. Learn about the pitfalls of keyword stuffing that can lead to brutal losses. The discussion highlights why specific pages are targeted instead of entire sites, emphasizing the need for adaptive SEO strategies. Stay updated on what Google is rewarding to navigate these changes effectively.

Ever wondered if a $5 press release could enhance your brand's reputation with Google's AI? Dive into a fascinating tactic that shows how startups can manipulate AI-generated overviews effectively. Discover the surprising role of domain authority in AI citations, and explore the balance between testing new strategies and safeguarding your brand's image. Learn how low-cost juggling of press release language could give you an edge in the competitive landscape of digital marketing!

Are you confused about how many backlinks you should be building? Discover the pitfalls of overdoing it and the risks of underperforming, which can make your site look unnatural to Google. Learn a daily strategy for effective link building that maintains balance and boosts your site's authority. The conversation dives into tools for acquiring high-quality links and explains the difference between topical and general authority, crucial for SEO success. Whether you're new or scaling up, this discussion offers a roadmap for your backlink strategy.

E734: I share how people are trying to manipulate both ChatGPT and Google by creating fake “best of” lists. I walk through a viral LinkedIn post exposing a black hat tactic that's purportedly currently working to influence AI-generated recommendations. You'll hear: - The exact tactic being used to game ChatGPT's rankings - Why LLMs are vulnerable to surface-level content signals - Real examples (and skepticism) from the SEO community - How some are manipulating Google’s knowledge graph using Parasite SEO and fake best-of lists - What actually works today if you want long-term SEO results Whether you're curious, skeptical, or just trying to stay ahead of the curve - this one's packed with insights. 🎩 The LinkedIn post shared - https://www.linkedin.com/posts/dowdell_llmmarketing-seo-chatgpt-activity-7346161041803735044-USDC/ 🎩 The blog post shared - https://www.seolondonsurrey.co.uk/blog/quality-issues-in-some-google-knowledge-graph-results 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Gaming Best Lists 00:44 Black Hat Tactics for LLMs 02:22 Reactions and Replications 04:35 Gaming Best Lists in Google Search 07:04 Parasite SEO Techniques 11:50 Concluding Thoughts and SEO Tips The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #blackhatseo #parasiteseo #searchengineoptimization #seohacks

E733: I break down why Threads might be the next major platform for Parasite SEO - and how you can take advantage of it right now. Threads.com is spiking in Google traffic after a smart domain migration and is showing signs of becoming a powerful source for organic reach. I’ll walk you through how to repurpose your content into threads, why it’s (surprisingly) not that black hat, and what velocity to post at so you don’t trigger spam filters. What you’ll learn: - How Threads went from 0 to 11.7M monthly clicks from Google - Why their 301 redirect (vs. 𝕏’s 302 mistake) made all the difference - What Parasite SEO is, and why Threads might be the next big platform - How to repurpose your site content into threads - using AI - Why content velocity matters (and how to avoid spam filters) - The smart way to build long-term SEO wins using existing platforms Whether you're an SEO strategist, affiliate marketer, or content creator, this is an opportunity you don't want to miss. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction 00:20 Threads' SEO Journey and Migration 02:18 Comparing Threads and 𝕏's SEO Performance 03:03 Parasite SEO 04:35 How to Use Threads for Parasite SEO 06:04 Practical Tips for Implementing Parasite SEO 07:36 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #parasiteseo #searchengineoptimization #seohacks #digitalmarketing