The Edward Show AI Overviews Are Changing SEO Forever | Semrush 2025 Study Deep Dive
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May 6, 2025 A massive study reveals how AI Overviews are rapidly transforming SEO. Learn which industries are most affected and the implications of zero-click searches. Informational content is at risk, prompting a discussion on the safest strategies for digital marketers. Discover how AI influences SERP features and keyword safety. The importance of distributing your brand beyond search is emphasized for future success. Gain practical advice on navigating the evolving search landscape as we dive into crucial insights for SEOs and publishers.
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Rapid Rise of AI Overviews
- AI overviews rapidly increased from 6.49% to 13.14% of all search queries in three months of 2025.
- They primarily target informational searches, shaping how users find information on Google.
Zero Click Trends Are Nuanced
- Keywords that trigger AI overviews tend to have higher zero-click rates, reflecting informational intent.
- However, introducing AI overviews did not increase zero clicks; clicks slightly declined, indicating nuanced user behavior.
Target Transactional Keywords
- Avoid targeting informational keywords that trigger AI overviews to protect your click traffic.
- Instead, focus on transactional keywords where users intend to take action and are more likely to click through.