The Edward Show The #1 Thing to Do With a New Site Is Not Building Backlinks
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May 3, 2025 Discover why information architecture is the game-changer for boosting your site's SEO. The discussion emphasizes its critical role in enhancing user experience and search visibility. Learn practical examples of effective content organization and URL structuring to optimize keyword usage. Plus, get insights on file naming and image SEO strategies that can streamline your online presence. It's all about setting a strong foundation to avoid future headaches!
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Plan Information Architecture First
- Prioritize structuring your site's information architecture before launching or building backlinks.
- This includes planning content layout, URLs, navigation, and hub pages to optimize SEO.
Bitrix24’s Hub Page Example
- Bitrix24 uses hub pages like 'uses' and 'alternatives' to target bottom-funnel and competitor-related keywords.
- Their site architecture effectively targets user intent and competitor searches.
Optimize Image File Names
- Use descriptive file names with your URL structure and keywords for images on each page.
- Image SEO, though a small ranking factor, can drive traffic and improve ranking if planned well.