The Edward Show The End of Publishing? Here’s the Strategy to Pivot Fast
7 snips
May 7, 2025 Concerns are mounting in the publishing world as AI advances and Google changes the game. The shift to product-focused models is essential for survival, emphasizing the use of transactional keywords. Strategies for developing minimalistic software products are discussed, showcasing how simple ideas can quickly gain traction. The importance of iterative development and user feedback is highlighted, illustrating how a basic app can grow into a billion-dollar success. Adapting publishing methods and honing topical authority is key to enhancing online visibility.
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Pivot Publishers to Own Products
- Publishers fearing AI's impact should pivot to selling their own products instead of relying on affiliate commissions.
- Start small with a simple product and use SEO as the primary distribution channel targeting transactional keywords.
Use Transactional Keywords
- Focus on transactional keywords as they indicate users ready to take action and become customers.
- These keywords have lower search volume but convert better and have less competition.
Start Small with Software
- If possible, start with a simple software product with minimal features to keep development cheap and flexible.
- A small product can act as a linkable asset to attract users and grow over time.