

The Edward Show
Edward Sturm
Founder and go-to-market stories from the lens of a world-class marketer.
Episodes
Mentioned books

6 snips
Apr 30, 2025 • 15min
How to Build Backlinks for a New Website (2025 Edition)
E665: How to build backlinks to a new website - the method for 2025. This is an overview of why backlinks for new websites are so important then: - Three primary ways to build links for a new site - A bonus way that, if done properly, can be more effective than any other link-building method If you have a website and you want to build domain authority for it - do this - while also putting up SEO pages (not blog posts) on your site. Combine this as you put up purchase-intent content on your site for an approach that’s far more sustainable and one that gets results. 🚀 Product Hunt Launch Guide: https://edwardsturm.com/articles/product-hunt-results/ 🔎 My SEO Articles: https://edwardsturm.com/articles/search-engine-optimization/ 🏆 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Link Building 01:01 Targeting Purchase Intent Keywords 01:43 Importance of Backlinks for New Websites 02:30 Three Key Link Building Strategies 02:58 Launch Platforms and Social Media 05:15 Utilizing Directories 07:17 Expert Quote Platforms 09:57 Linkable Assets 13:27 Additional Resources The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #linkbuilding #backlinks #seotips #searchengineoptimization

7 snips
Apr 29, 2025 • 8min
This Simple Reddit Marketing Trick Landed 5 Clients in 2 Months
E664: A simple step-by-step Reddit Marketing guide that got 5 clients in 2 months - a few tens of thousands to low hundreds of thousands of dollars - again, in two months. Very straightforward and simple directions. If you want to do marketing on Reddit, this is a must-consider. - How to do Reddit marketing without getting banned. - How to pick subreddits. - How to get leads from Reddit. - How to convert Reddit leads. - A lot more. ⭐️ Source: https://www.reddit.com/r/content_marketing/comments/1itn609/comment/mdqu48u/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Self-Promotion on Reddit 00:33 Reddit Marketing Results 01:10 Step-by-Step Guide to Reddit Marketing 02:48 Community Engagement 02:55 Reddit's SEO Potential 04:07 Creating a Lead Magnet 05:02 Nurturing Leads and Closing Sales 05:46 Open Marketing vs. Hidden Promotion 07:55 Conclusion and Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #freelancermarketing #agencymarketing #redditmarketing #indiehackers

Apr 28, 2025 • 11min
AI Overviews Reduce CTR by 34.5%: The End of Blog SEO?
A recent study reveals that AI Overviews in Google Search drastically reduce click-through rates by 34.5%. Surprisingly, these overviews are mostly triggered by informational searches. This raises a critical question: Is blog SEO becoming obsolete? The discussion emphasizes the urgent need for marketers to pivot towards bottom-of-funnel strategies as AI reshapes the search landscape. Tune in for valuable insights on adapting SEO tactics in this new era of search!

7 snips
Apr 27, 2025 • 10min
SEO for Big Clients: How to Sell to Schools, Governments, and Companies
E662: How to do SEO that gets entire schools, government offices, enterprise companies, school districts, hospital networks, and more as customers and clients. This is a very unique type of SEO: SEO that specifically targets HUGE purchase orders and decision makers at the bottom of the funnel. It’s one of my favorites, if not my overall favorite, way of doing SEO and it’s a technique all business owners and marketers should know about. ⭐️ Source: https://edwardsturm.com/articles/easy-seo-big-purchase-orders/ 🗞️ My Newsletter: https://edwardsturm.com/newsletter/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 The Page Speed Myth 00:19 Brian Dean's Page Speed Experiment 01:50 Results of the Experiment 03:38 Focus: User Experience? 06:13 Practical Tips for SEO 08:21 Additional Resources The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #seohacks #searchengineoptimization #startups

7 snips
Apr 26, 2025 • 9min
The Page Speed Myth: What Really Matters for SEO
E661: The legendary Brian Dean did a test. If he took a page ranking on Google, increased only its page speed, would it rank better? He took a page with a Google PageSpeed Insights score of 13/100 and increased it to 100/100. Before the test, the page was ranking #8 on Google for the target keyword. And after the test… Plus: - What’s most important for SEO - The best page speed testing tool ▶️ Brian Dean’s research: https://www.youtube.com/watch?v=zpV0_jdo0og 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 The Page Speed Myth 00:19 Brian Dean's Page Speed Experiment 01:50 Results of the Experiment 03:38 Focus: User Experience? 06:13 Practical Tips for SEO 08:21 Additional Resources The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #googlepagespeedinsights #seohacks #uiux

20 snips
Apr 25, 2025 • 11min
Using AI to Create Content That Outranks Forbes
E660: A short story of a guy who used ChatGPT two years ago to create a #1 ranking article for a competitive keyword. Prior to his AI article, Forbes was ranking #1. Now, 2 years later, he STILL outranks Forbes. How he did it. Then, my 7-step checklist for how to use AI to create SEO pages that rank #1 on Google and stay #1 for years. 🤖 How I Used AI to Create Content That Outranked Forbes: https://www.reddit.com/r/content_marketing/comments/1k4zjdg/how_i_used_ai_to_create_content_that_outranked/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction 00:26 Outranking Forbes with AI 02:11 Seven-Step Checklist for AI SEO Content 09:32 Additional Resources The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #artificialintelligence #seohacks #digitalmarketing

9 snips
Apr 24, 2025 • 17min
Do Nothing, Get 384,000 Backlinks (And Why You Need a 5-Minute Creativity Habit)
Discover how creativity can transform marketing strategies! Learn about the viral success of Exploding Kittens and the Harlem Shake, both fueled by unique and quirky approaches. Uncover a simple 5-minute exercise that can boost your creative thinking. Hear about the staggering achievement of generating 384,000 backlinks through innovative methods. This enlightening discussion emphasizes the power of creativity in enhancing SEO and attracting attention without breaking the bank!

Apr 23, 2025 • 31min
Help a Reporter Out Is Back: This Is the Guy Who Revived It - Brett Farmiloe
Brett Farmiloe, founder of Featured and the new owner of Help a Reporter Out (HARO), shares his journey in reviving this essential platform. He discusses the new measures against spam and low-quality contributions, aiming to protect journalists while amplifying voices. Brett highlights the challenges of combating AI-generated content and the importance of identity verification. He also contrasts HARO with other sources, emphasizing continuous improvement and the evolving landscape of journalism and source connection.

Apr 22, 2025 • 17min
What I would do if I was learning SEO today
SEO has evolved significantly, and the latest strategies for 2025 are worth exploring. Discover how diversifying marketing channels can boost your reach. Learn about the power of linkable assets and creating viral content. Backlinks might not be as crucial as once thought, so what's the new game plan? Uncover how video content can enhance engagement and drive traffic. Plus, get insights on using purchase intent keywords effectively for better visibility. A fresh take on mastering SEO awaits!

5 snips
Apr 21, 2025 • 14min
Google’s new Gemini to Google Sheets integration is incredible for SEO
Discover the power of SEO in languages beyond English, a game-changing marketing strategy. Learn the 20% of techniques that yield 80% of results for multilingual SEO. Delve into how Google’s Gemini integration with Google Sheets revolutionizes content translation, making it faster and easier. Explore practical tips for language selection, website structuring, and keyword research to enhance visibility in less competitive markets.