

The Edward Show
Edward Sturm
Founder and go-to-market stories from the lens of a world-class marketer.
Episodes
Mentioned books

Sep 2, 2025 • 11min
Claude Artifacts Work: How I Ranked #1 on Google in 24 Hours
Discover how Claude Artifacts can catapult a fictional coffee brand to the top of Google in just 24 hours! The host delves into crafting SEO-optimized content, featuring tips on the power of branded keywords and the significance of page titles. Learn about the intriguing dynamics of AI citations and the mixed reactions from the SEO community regarding paid indexing services. This fast and effective strategy not only boosts search visibility but also enhances brand trust. Tune in for essential insights on navigating the ever-evolving world of SEO!

Sep 1, 2025 • 9min
The SEO Formula That Gets Enterprise Sales
E789: I break down a simple yet lucrative SEO formula that will help you land big purchase orders from enterprise clients. Most marketers chase high-volume keywords, but the real money comes from targeting ultra-specific, low-volume searches that signal high intent from big companies, schools, hospitals, agencies, and more. You'll learn: - The exact keyword formula to attract enterprise buyers - When low-volume keywords drive the highest-value sales - How to position your brand as the perfect fit for large organizations - A quick press release hack to boost credibility and shorten sales cycles If you've ever wondered how to use SEO not just for traffic, but for massive B2B sales, this episode gives you the playbook. ⭐️ Easy SEO to Get Big Purchase Orders - https://edwardsturm.com/articles/easy-seo-big-purchase-orders/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 SEO for Big Sales 01:21 The Keyword Formula 01:47 Examples of Effective Keywords 02:24 Leveraging Low Volume Keywords 03:05 Crafting Your SEO Page 05:09 Shortening Sales Cycles 05:46 Press Releases for Credibility The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seotips #growthhacking #seohacks

5 snips
Aug 31, 2025 • 8min
Rank #1 on Google in 5 Hours with Claude Artifacts (AI Parasite SEO)
Discover how to leverage AI artifacts for parasite SEO, allowing quick Google rankings within hours. Learn the effectiveness of these techniques, particularly for local businesses and competitive keywords. Explore new strategies like Compact Keywords that can enhance visibility and click rates. Success stories show how this innovative approach outperforms traditional SEO tactics. If you're eager to boost your brand's presence on search engines, this fresh perspective might be just what you need!

6 snips
Aug 30, 2025 • 6min
The #1 SEO Hack: Why Content Refreshes Beat New Content
Discover the surprising power of refreshing existing content instead of chasing endless new posts. The discussion highlights how updating old articles often leads to better SEO results and increased traffic. Learn practical tips for identifying and enhancing underperforming pages, and see how tools like Google Search Console can reveal hidden keyword opportunities. Real-life examples showcase innovative techniques like quizzes to keep content lively and engaging. This approach can help you boost conversions and reduce burnout from constant content creation.

8 snips
Aug 29, 2025 • 9min
Boost Blog Engagement with Easy AI Quizzes
Discover how to elevate your blog's engagement using AI-generated quizzes! Learn to create quick comprehension quizzes to keep readers intrigued and interactive quizzes that feature timers and celebratory effects. Find tips to link quizzes to your newsletter or related articles, helping guide your audience effectively. Uncover essential SEO strategies to optimize your quizzes and improve your site's visibility. This approach not only captivates your audience but also enhances your blog's overall performance!

Aug 28, 2025 • 7min
Google August Spam Update Explained: SEO Volatility & Early Insights
The recent Google Spam Update is creating unprecedented SEO volatility, likened to a "Google Quake." With a staggering volatility rating of 9.3/10, many sites, like AInvest, are experiencing explosive traffic spikes. SEO experts are urged to monitor key metrics closely, as this rollout lasts three weeks—far longer than the typical week. The discussion includes insights on how to adapt strategies amidst this chaos and what implications it holds for future updates.

9 snips
Aug 27, 2025 • 55min
Why SEO in Other Languages Is So Much Easier (and How to Do It Right)
Ayoub Rhillane, CEO of RHILLANE Marketing Digital and co-founder of Pixagram, unveils why SEO in languages like French and Arabic can actually be easier than English. He discusses common pitfalls businesses face and emphasizes the importance of rank in e-commerce. Rhillane shares insights on using keywords, hreflang, and the power of backlinks. He explains the difference between ethical and unethical SEO practices and offers strategies for avoiding negative SEO. This conversation equips listeners with essential tools for multilingual SEO success.

Aug 26, 2025 • 11min
Does Cloudflare Hurt SEO? Google (and SEOs) Respond
In this discussion, experts tackle the concerns surrounding Cloudflare's shared IP addresses and their potential SEO risks. A shocking case study reveals that a site lost all its rankings after enabling Cloudflare, only to recover when it was disabled. The debate between shared hosting and dedicated IPs is front and center, with insights from Google’s John Mueller and reactions from the SEO community. Listeners will gain clarity on whether to be worried about shared IP addresses and how they affect SEO rankings.

16 snips
Aug 25, 2025 • 1h 10min
Parasite SEO, Press Releases & Manipulating AI Overviews
Harpreet Singh, an SEO expert who specializes in innovative and sometimes controversial tactics, shares groundbreaking insights in this discussion. He reveals the power of parasite SEO and the savvy use of $6 press releases to control brand narratives. The conversation dives into how AI can amplify your messaging, the risks associated with AI-driven search, and effective strategies for seasonal sales. Harpreet also highlights the importance of quality content over quantity in the evolving landscape of SEO, making this a must-listen for marketers and business owners.

Aug 24, 2025 • 8min
Inside Chrome's Secret Semantic Engine: Chunking, Embeddings & AI Search
Explore Chrome's innovative internal search capabilities as the expert breaks down its chunking and embedding systems. Discover how this tech splits web pages into digestible sections and manages browsing history in a unique vector format. Learn the intriguing differences between on-device search and Google Search, shedding light on user intent and content processing. This insightful discussion offers a glimpse into the future of AI-enhanced personal search experiences.


