The Edward Show Why SEO in Other Languages Is So Much Easier (and How to Do It Right)
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Aug 27, 2025 Ayoub Rhillane, CEO of RHILLANE Marketing Digital and co-founder of Pixagram, unveils why SEO in languages like French and Arabic can actually be easier than English. He discusses common pitfalls businesses face and emphasizes the importance of rank in e-commerce. Rhillane shares insights on using keywords, hreflang, and the power of backlinks. He explains the difference between ethical and unethical SEO practices and offers strategies for avoiding negative SEO. This conversation equips listeners with essential tools for multilingual SEO success.
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Non‑English SEO Is Easier
- Ranking in non-English markets is often easier because competition is less savvy and there are more gaps.
- In e-commerce you must target top‑3 results or traffic is negligible due to ads and shopping features.
Translate Only High‑Impact Pages
- Treat multilingual SEO like regular SEO but focus on high‑ROI pages and translations selectively.
- Use the Pareto principle: translate and optimize the pages that will drive 80% of results.
Use Hreflang When Pages Are Translated
- Use hreflang when you have the same page in multiple languages to tell Google which URL is the translation.
- Hreflang isn't mandatory for single‑language sites and many sites rank fine without it.