The Edward Show

E544: One of the most basic lessons in content marketing that constantly goes overlooked. And a lesson that, in far less time than it takes me to make a normal daily mobile video, got me something with 5+ million views and growing. Super powerful. Super easy. Frequently ignored. 00:00 Introduction 00:23 The Viral Facebook Reel 01:24 Creating the Viral Video 03:53 Repurposing Content for Multiple Platforms 05:46 The Lesson 06:50 Viral Video Showcase The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #facebookmarketing #instagrammarketing #tiktokmarketing #socialmediamarketing

Explore the common pitfalls that hold back social media growth. Discover how lacking personal stories and ignoring user psychology can hinder engagement. Learn why overusing a single content type and excessive promotion can alienate your audience. A case study on a jewelry brand offers practical insights, showcasing the shift to value-driven content for better results. Tune in for actionable tips to enhance your social media strategy!

E542: SEO article spinning, also known as content spinning, is using automated means to plagiarize content in order to steal keywords from competitors. It’s ultra black hat SEO. This explains how article spinning is performed. How article spinning has adapted in recent years. Alternatives to article spinning. And - how to protect against article spinning. Sources below ⬇️ Ahrefs on article / content spinning: https://ahrefs.com/seo/glossary/article-spinning The Insane Inefficiencies of AI Crawlers - How to Get Shown on ChatGPT: https://youtu.be/wI0g8f6q3ig Google Doesn’t Want You to Know This Is Possible: https://youtu.be/XJecGYJk3mE 00:00 Introduction to Article Spinning 00:18 What is Article Spinning 01:30 Examples of Article Spinning 01:57 Advanced Tools and Manual Rewriting 02:29 Is Article Spinning Important for SEO? 02:56 Google's Fight Against Spun Content 03:14 AI and Content Spinning 05:50 Alternatives to Content Spinning 09:26 Protecting Against Content Spinning 15:27 Conclusion and Personal Anecdotes #seotips #searchengineoptimization #contentmarketing #webdevelopment

541: Most of my episodes are about how to do marketing for products that don’t go hyper-viral immediately. But what about products that do? I share three products that caught crazy fire right when they were launched, as well as how they were first launched. Then I share how you can launch a product that you think has viral potential. It’s a boolean outcome. It’s either going to pop off and go viral, or it’s not. So if you think you have a product with a positive boolean outcome on your hands, how do you make it pop the ef off and go viral beyond your wildest dreams? These are ideas that market themselves. And this is how you can get that initial spark. 00:00 Introduction: Ideas That Market Themselves 01:43 ShipYourEnemiesGlitter.com 04:11 Friend.com 06:47 ChatGPT 09:02 Strategies for Launching Viral Ideas 16:14 Testing and Validating Viral Ideas The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #viralmarketing #digitalmarketing #productmarketfit #ycombinator

E540: Most people are clueless about this misconception in SEO. Lots of digital marketers and even experienced SEOs think the best practice is to optimize for long duration on page. It’s not. It’s giving your searchers what they want as fast as you can. This is how adding TL;DR to pages boosted conversions by 33% From Reddit: https://www.reddit.com/r/SEO/comments/1h3qstq/how_adding_tldr_boosted_my_conversions_by_33/ 00:00 Introduction 00:59 Implementing the TLDR Strategy 01:32 Why TLDR Works: Faster Decisions and Better UX 02:34 Debunking SEO Misconceptions 04:09 Short-Form Content 06:10 Best Practices for Bottom of Funnel SEO 07:34 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #webdevelopment #marketingstrategy

E539: Powerful strategies to grow on Instagram and convert followers in a variety of niches. What’s covered: - How to make an Instagram profile and Instagram content that converts. - Creative content ideas. - Click-through rate on Meta Ads and how to get them to convert better. - How to get the “Can’t be shown to non-followers" label removed from an Instagram account status. - Good growth stats for a new account. - How to do social media if you’re making strange art. - How to grow an Instagram page to a specific location demographic. The Reddit thread: https://www.reddit.com/r/InstagramMarketing/comments/1hg8lml/im_a_professional_social_media_growth_strateist/ 00:00 Introduction 00:59 Advice for a Clean Beauty Brand 03:43 Tips for a Sports Photographer 06:28 Handling Instagram Restrictions 08:32 Growing a New Instagram Account 10:16 Strategies for Dog Creators 13:14 Balancing Passion and Engagement 15:43 Meta Ads and Boosting an Art Business 18:14 Promoting Unique Art on Instagram 22:15 Targeting Specific Geographic Audiences 24:22 Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #instagrammarketing #socialmediamarketing #digitalmarketing #marketingstrategy

E538: This is why Ryan Reynolds turns out so many billion dollar brands, going deep into the marketing that he employs when he buys stakes in companies. He is the king of billion-dollar brands. Companies he co-owns or has sold are valued at $14 Billion+. If you study Ryan and his success, you’d notice he: • Is always on the lookout for opportunities. • Actively markets the businesses himself. • Becomes the face of the brand with his goofy personality. • Creates creative ads that are one-of-a-kind. • Moves fast, follows trends. • Uses a lot of storytelling. When Ryan sees a viable opportunity, he takes it. He tasted Aviation Gin one day, fell in love with it, and decided to buy a stake in the company. But he didn’t stop there.  He became the face of Aviation Gin. While many celebrities just pump money and sit back, Ryan is in the driver’s seat. He founded Maximum Effort, the marketing genius behind many effective campaigns including for the Deadpool films. Since he’s the owner, there is no red tape or lag. Ryan knows that as an actor, his strengths are in front of a camera — and he plays to his strengths. Who knows if he wrote the script himself, but boy, does he know how to pull it off. He knows how to become the brand. Even when he’s acting in an ad, he’s acting as him: goofy Ryan Reynolds. A++ for entertainment. He takes on typically boring spaces and injects his creativity. Standing over a bear trap, he expresses drily, “At Mint Mobile, we don’t hate you.” Give the man a medal! Ryan understands the power of ‘fastvertising’. Or as one commenter on YouTube calls him, “The human form of YouTube comments.” After Peloton’s disastrous The Gift That Gives Back ad, Ryan creatively reacted with an ad for Aviation Gin, titled: The Gift That Doesn’t Give Back Those who laugh are defenseless and Ryan knows this. All his ads involve comedy. He capitalizes on trends. He is part of a group of investors who shelled out $218m for a 24% stake in the Alpine Formula motor racing team. If the rising valuation of F1 teams is anything to go by, he has a winner on his hands. He’s also into tech and joined the star-studded line-up of 1Password investors. With 1Password, as usual, he puts his creative juices where his money is. Another pie Ryan has his finger in: football. When actor Rob McElhenney wanted a football club, he enlisted Ryan. Together, they bought Wrexham AFC for $2.5M. The club won the national league title in April 2023. We might not have a spare $2.5M lying about, but we can learn from how Ryan diversified his stakes in different industries: • Food & beverage • Tech • Automobile • Sports • Creative industries Ryan Reynolds is more than just an actor. He is also a savvy serial businessman who knows a thing or two about building a billion-dollar brand. He hunts for opportunities, gets personally involved in marketing the business, injects his personal brand, is always on the move, uses trending topics, and tells stories. Source: https://x.com/timjcarden/status/1772277477424971807 00:00 Introduction 00:32 Ryan Reynolds' Marketing Strategies 01:17 Maximum Effort: His Marketing Agency 01:45 Ryan Reynolds: The Face of His Brands 03:22 Creative Advertising Examples 04:18 Ryan's Investments and Diversification 05:15 Lessons from Ryan Reynolds 07:32 The Importance of Building a Brand 09:00 Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing #marketingstrategy #branding #personalbranding

537: All the scenarios where you would want to block AI crawlers from accessing your website or certain sections on your website. Then, exactly how to block these AI crawlers, specifying user agents, giving limitations, and more. Finally, the specific scenario where you absolutely do want AI crawlers to access your stuff. 00:00 Introduction 00:42 When to Block AI Crawlers 01:11 Managing Crawl Budget and Server Load 04:05 Risks of AI-Generated SEO Content 06:51 Protecting Paid and Private Content 09:09 How to Block AI Crawlers 11:16 When You Have to Allow AI Crawlers 11:41 Wrapping The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #webdevelopment #ycombinator

E536: AI crawlers for generative AI companies like OpenAI or Anthropic or even Meta are REALLY inefficient. Crazy inefficiencies compared to Googlebot. And this means there’s actually a decent chance Generative AI can’t even access your pages and posts to learn off them. If the bots can’t access them, the generative AI can’t recommend your brand. So this is what’s wrong with these AI crawlers and then how you can fix this (and yes, there is a direct and actionable solution). Source: https://vercel.com/blog/the-rise-of-the-ai-crawler 00:00 Introduction to AI Crawlers 00:48 AI Crawler Traffic 03:45 JavaScript Rendering Capabilities 06:31 Content Type Priorities 08:20 Crawling Inefficiencies 11:30 Recommendations for Site Owners 17:17 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #webdevelopment #growthmarketing

E535: Help a Reporter Out (HARO) was a favored tool for digital marketing professionals. It was great for link-building. It was great for social proof and credibility building. It was great for public relations. It was great for so many things within digital marketing. It reigned as the supreme journalist expert tool for decades. Literally decades. And just a few weeks ago, after rebranding to Connectively, it shut down for good. No more Help a Reporter Out. No more Connectively. This explains why it shut down and the very excellent alternatives, especially the top one, that exist now. Here’s where to go in the wake of the Help a Reporter Out shutdown. Source for this episode: https://edwardsturm.com/articles/pour-one-out-for-help-a-reporter-out/ 00:00 Introduction 00:16 How Help A Reporter Out Worked 01:33 Reasons Behind the Shutdown 01:38 Pour One Out For Help A Reporter Out 02:55 Source of Sources 03:48 Why Source of Sources is a Great Alternative 05:44 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing #publicrelations #seo #marketingstrategy