The Edward Show

E536: AI crawlers for generative AI companies like OpenAI or Anthropic or even Meta are REALLY inefficient. Crazy inefficiencies compared to Googlebot. And this means there’s actually a decent chance Generative AI can’t even access your pages and posts to learn off them. If the bots can’t access them, the generative AI can’t recommend your brand. So this is what’s wrong with these AI crawlers and then how you can fix this (and yes, there is a direct and actionable solution). Source: https://vercel.com/blog/the-rise-of-the-ai-crawler 00:00 Introduction to AI Crawlers 00:48 AI Crawler Traffic 03:45 JavaScript Rendering Capabilities 06:31 Content Type Priorities 08:20 Crawling Inefficiencies 11:30 Recommendations for Site Owners 17:17 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #webdevelopment #growthmarketing

E535: Help a Reporter Out (HARO) was a favored tool for digital marketing professionals. It was great for link-building. It was great for social proof and credibility building. It was great for public relations. It was great for so many things within digital marketing. It reigned as the supreme journalist expert tool for decades. Literally decades. And just a few weeks ago, after rebranding to Connectively, it shut down for good. No more Help a Reporter Out. No more Connectively. This explains why it shut down and the very excellent alternatives, especially the top one, that exist now. Here’s where to go in the wake of the Help a Reporter Out shutdown. Source for this episode: https://edwardsturm.com/articles/pour-one-out-for-help-a-reporter-out/ 00:00 Introduction 00:16 How Help A Reporter Out Worked 01:33 Reasons Behind the Shutdown 01:38 Pour One Out For Help A Reporter Out 02:55 Source of Sources 03:48 Why Source of Sources is a Great Alternative 05:44 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing #publicrelations #seo #marketingstrategy

E534: POV camera app is making $100,000 per month with a very simple social media marketing strategy. Faceless content. Some paid. Some influencers. Images, and very few videos. Crazy. But we’re only scratching the surface of what’s possible. They’re in a popular niche for SEO and can absolutely dominate the SEO game as well. This is a wild digital marketing breakdown. Source from Iamgdsa: https://x.com/iamgdsa/status/1869402132362994089 Google Doesn’t Want You to Know This Is Possible: https://youtu.be/XJecGYJk3mE My Exact Social Media Posting Strategy: https://edwardsturm.com/articles/social-media-posting-strategy/ 00:00 Introduction to the Success Story 00:26 Overview of the POV App 01:32 Social Media Strategy Breakdown 03:49 AI Faceless TikToks 09:07 SEO Hacking 13:12 Final Thoughts and Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #tiktokmarketing #instagrammarketing #socialmediamarketing #indiehackers

E533: The Google Site Reputation Abuse Policy was rolled out and repeatedly updated to stop parasite search engine optimization. Major publishers were violating Google rules in droves, doing affiliate Parasite SEO, and making hundreds of millions of dollars. This is everything that’s going on with Google’s Site Reputation Abuse Policy, what the takeaways are, how the policy can be avoided, and how the SEO game is changing. Links in the episode: The Google Site Reputation Abuse [Parasite SEO] Policy: https://parasiteseo.com/google-site-reputation-abuse-policy/ Credit to https://x.com/Charles_SEO Five-Dimensional Reddit Parasite SEO: https://youtu.be/4e60q8Uh-yY Google Doesn’t Want You to Know This Is Possible: https://youtu.be/XJecGYJk3mE How to Do Great Work: https://paulgraham.com/greatwork.html 00:00 Introduction 01:27 Understanding the Site Reputation Abuse Policy 02:19 Forbes and the Abuse of Authority 04:16 Manual Actions and Algorithmic Delays 05:13 International SEO and Algorithmic Challenges 05:45 Forbes' Response and Google's Updated Policy 10:57 Devil's Advocate: The Fairness of SEO 14:00 What Can We Learn from the Policy? 17:06 Modern Parasite SEO Strategies 20:41 The Long Game in SEO 24:09 Conclusion and Final Thoughts #parasiteseo #blackhatseo #seotips #searchengineoptimization

E532: I now take up 3 out of 4 of the top spots for my keyword on Google! All with video SEO. And even crazier, I called my shot. On yesterday’s podcast I said I thought I could get the #1 spot in just a few hours of publishing my content. 8 hours later, that’s exactly what has happened. Here’s what I did and how you can do this, too. 00:00 Google Doesn’t Want You to Know This 00:48 My Case Study: Outranking Competition 01:23 Creating and Uploading Optimized Video 02:04 Results and Analysis 03:11 Understanding the Algorithm: Recency vs. Length 04:54 Testing the Hypothesis 06:09 Video for SEO Dominance 07:29 Haters and Negative Feedback 09:41 Conclusion The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #growthhacking #digitalmarketing 

E531: Crazy discovery. You can outrank an original video on Google with your own edit of it. Here’s how this just happened to me and how I’ll be doing this in the future. You can literally find videos about interesting subject matter, tighten the script with your own edit, target the same keyword, and outrank the original video on YouTube and Google for that keyword. Again, this works for both YouTube and Google and oftentimes the videos rank the next day! 00:00 The Marketing Agency's Strategy 01:09 Link Echoes 01:59 YouTube SEO 03:27 Replicating the Strategy 06:01 Creating and Optimizing Content 09:05 Embracing the New Strategy The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #youtubemarketing #searchengineoptimization #digitalmarketing #contentmarketing

E530: In yesterday's newsletter, I shared a new strategy that has worked unbelievably well for getting TOP social proof… for free. I received a question back: “How do I use something like this to legitimize myself and have social proof when I'm not an expert on a topic yet?” Expertise has to start somewhere. This episode is a recap of yesterday’s newsletter (https://edwardsturm.com/articles/featured-free-tier-is-mental/), then how to use this strategy if you’re not an expert yet and want to make yourself seen as one. Mentioned in the episode: Pareto SEO, The 20% of SEO That Matters: https://edwardsturm.com/articles/pareto-seo/ LinkedIn Hacks: https://edwardsturm.com/articles/linkedin-hacks/ 00:00 Introduction to Social Proof and Free Publicity 00:51 Yesterday's Newsletter 01:27 How Featured.com Works 01:47 Quoted by HubSpot 06:20 Advice for Aspiring Experts 06:50 Building Your Online Presence 15:06 Sharing Achievements 18:08 Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #personalbranding #brandinghacks #digitalmarketinghacks #publicrelations

E529: Advanced TikTok marketing. Posting multiple videos per day with over 60 accounts. Creators outsourced to low GDP per capita countries like the Philippines or Georgia. Strategy being used by dozens of AI companionship apps. On the high end, some of these apps are making hundreds of thousands of dollars per month. Some of the apps doing this: Dippy AI, Crushon AI, Talkie AI, Moemate AI, Juicy Chat AI, Alice AI, HeyReal AI, DokiChat AI, Sekay AI, TaleTape AI, and Onnichat AI Here’s what is happening and how this is being pulled off. Source: https://x.com/iamgdsa/status/1864359878866735217 00:00 Introduction to Advanced Social Media Marketing 00:17 AI Companionship Apps 01:15 TikTok Growth Strategies 02:07 Analyzing Viral Content 04:55 Mass Posting and Offshore Operations 05:48 Revenue and Growth Numbers 08:55 The Agency Behind the Success 09:52 DIY Social Media Scaling 11:15 Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #tiktokmarketing #instagrammarketing #socialmediamarketing #digitalmarketing

E528: This is how to do Instagram SEO. I’ve posted 775 days in a row, Reels and Images, over 2,500 posts. Here is how to optimize Instagram so your posts are discovered in Instagram’s native Search and more. And yes, hashtags really are not the way. Hashtags are not good for this. This covers where to put your keyword(s), how the Instagram algorithm prioritizes content, how to optimize your profile (bio, username, and profile picture), how to quickly make content, how to write a description for search, how to grow your account, and a lot more. My Exact Social Media Posting Strategy: https://edwardsturm.com/articles/social-media-posting-strategy/ 00:00 Introduction to Instagram SEO 00:14 The Truth About Hashtags 01:00 Manual Posting vs. Third-Party Tools 02:55 Optimizing Your Instagram Descriptions 06:05 Engaging Content 06:50 Profile Relevance and Niche Focus 09:10 Content Types: Reels vs. Images 10:13 Efficient Video Creation Advice 13:03 Conclusion The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #instagrammarketing #socialmediamarketing #digitalmarketing #searchengineoptimization

E527: YouTube’s new inspiration tab could be one of the craziest SEO and content hacks. YouTube is literally giving you topics to make videos, podcasts, articles, etc, but especially videos and podcasts. The topics it provides are based on its own proprietary search data. It provides a detailed outline for you to riff off of. It gives keywords to use in your descriptions and titles. It gives interest levels. It even gives a query box to get more content ideas. There’s so much to this new update from YouTube. I believe it can change the UGC video and SEO game. 00:00 YouTube's New Inspiration Tab 00:38 Inspiration Tab Features 01:33 Using the Content Ideas 02:27 Practical Applications and Personal Insights 04:03 Outlines and Workflow Enhancements 05:22 Inspiration for Various Platforms 10:02 Concluding Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #youtubehacks #youtubemarketing #growthhacks #searchengineoptimization