The Edward Show March 2025 Google Core Update: Winners, Losers & What Changed
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Mar 31, 2025 Discover the highlights of the March 2025 Google Core Algorithm Update. Learn about the winners and losers in SEO strategies and the shifting impact on content sites. The discussion dives into the role of AI and how it affects digital platforms. There's a spotlight on creators, along with essential tips for optimizing video and user-generated content. The episode also critiques current SEO practices and addresses the volatility following the update, making it a must-listen for anyone navigating the evolving landscape of online marketing.
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Impact of 2024 Update
- Many content sites, blogs, and webmasters using SEO were negatively impacted by the March 2024 Google update.
- Some lost significant traffic and revenue, leading to concerns about the 2025 update.
Initial Volatility
- Edward Sturm's content site experienced traffic fluctuations during the initial rollout.
- The traffic dropped and then recovered within a few days, a pattern reported by others.
AI Overviews and CTR
- AI overviews in search results, while citing sources, lead to a 70% decrease in click-through rate.
- This impacts traffic, emphasizing the importance of purchase-intent SEO over top-of-funnel strategies.