The Edward Show Is Programmatic SEO Dead?
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Apr 1, 2025 Is Programmatic SEO facing its demise due to Google's latest updates? The discussion dives into the complexities and misconceptions surrounding this strategy. Learn how AI is reshaping content generation, making it possible to create unique pages targeting a wider range of keywords. Real-world applications, like those used by Zapier, highlight practical uses while emphasizing the importance of user experience. The podcast also navigates Google's Scaled Content Abuse Policy and offers best practices for utilizing programmatic approaches effectively.
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Zapier's Programmatic SEO Success
- Zapier uses programmatic SEO effectively, ranking for queries like "Google Sheets to Instagram."
- They combine templates with their own data and potentially AI-generated FAQs.
Programmatic SEO and Scaled Content Abuse
- Programmatic SEO is often associated with spam, termed "scaled content abuse" by Google.
- However, Google's policy clarifies that it's acceptable if the content genuinely helps users.
Maintain Quality in Programmatic SEO
- Many people execute programmatic SEO sloppily, leading to poor quality content.
- Prioritize human editing and proofreading to ensure high-quality, helpful pages.