The Edward Show
Entrepreneur Fails by Not Going Where the Customers Are
Apr 4, 2025
An entrepreneur shares their journey of repeated failures and ultimate success by learning to go where the customers are. They emphasize the importance of validating customer demand rather than relying on generic outreach. The discussion includes effective strategies for connecting with potential buyers actively seeking solutions. Insights on using bottom-of-funnel SEO techniques to improve conversion rates provide a practical approach to digital marketing. Tune in for valuable lessons on attracting and retaining customers!
09:41
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Quick takeaways
- Focusing on bottom-of-funnel SEO targets customers with purchase intent, leading to higher conversion rates than traditional outreach methods.
- Understanding the target audience and providing value before promotion enhances engagement and significantly boosts the likelihood of successful conversions.
Deep dives
Importance of Bottom-of-Funnel SEO
Bottom-of-funnel SEO is highlighted as a more effective strategy than traditional top-of-funnel approaches. This method targets users who are actively searching for solutions to specific problems, resulting in higher conversion rates compared to colder leads. By focusing on keywords that indicate purchase intent, marketers can attract users who are already motivated to buy, significantly improving the chances of conversion. This contrasts with top-of-funnel tactics that often attract visitors who are merely exploring options without any immediate intent to purchase.
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