AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Bottom-of-funnel SEO is highlighted as a more effective strategy than traditional top-of-funnel approaches. This method targets users who are actively searching for solutions to specific problems, resulting in higher conversion rates compared to colder leads. By focusing on keywords that indicate purchase intent, marketers can attract users who are already motivated to buy, significantly improving the chances of conversion. This contrasts with top-of-funnel tactics that often attract visitors who are merely exploring options without any immediate intent to purchase.