Discover the truth behind LLMs.txt and why AI bots are ignoring it. Fresh research shows the hype is fading, leaving marketers in a lurch. Uncover two innovative strategies to effectively boost your brand's visibility in AI search results. Explore the power of custom instructions and the impact of press release manipulation. This guide is essential for anyone looking to thrive in the evolving world of AI-driven SEO. Tune in for insight that could save you time and resources!
07:15
forum Ask episode
web_stories AI Snips
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
insights INSIGHT
LLMs.txt Is Largely Ignored
Flavio Longato audited 30 days of CDN logs across 1,000 Adobe domains to see who requested LLMs.txt.
He found virtually no LLM-specific crawlers like GPT, Claude, or Perplexity requesting the file.
insights INSIGHT
Search Engines, Not AI Bots, Check LLMs.txt
Google still probes everything and accounted for 95% of all hits on LLMs.txt in the sample.
Bing and OpenAI showed minimal, inconsistent requests, while many hits came from SEO tools, not AI bots.
question_answer ANECDOTE
Clients Still Demand LLMs.txt
Edward recounts SEOs whose clients keep asking for an LLMs.txt despite it not being used.
He uses this example to show the misaligned priorities in the industry.
Get the Snipd Podcast app to discover more snips from this episode
E772: LLMs.txt was hyped as the next big thing in SEO - but are AI bots even using it?
I break down fresh research from Adobe’s SEO Strategist, Flavio Longato, that exposes the reality: GPT, Claude, and Perplexity aren’t crawling your LLMs.txt at all.
I’ll share the data, explain why this “AI SEO” tactic is dead on arrival, and reveal two unique strategies that actually work to get your brand into AI search results.
Whether you’re a marketer, SEO, or business owner trying to future-proof your search strategy, this episode is your myth-busting guide to what matters in AI-era SEO.
What you’ll learn: - The hard numbers behind LLMs.txt bot activity (or lack of it) - Why generative engine optimization hype is fading - Two proven ways to get AI to recommend your brand - How press releases and Grok can still move the needle
Tune in now and stop wasting time on tactics AI isn’t even looking at.
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction to LLM SEO and LLMs.txt 00:26 The Hype and Reality of LLMs.txt 01:00 Flavio Longato's Study on LLMs.txt 01:26 Key Findings from the Study 02:58 SEO for AI: Parasite SEO 04:01 SEO for AI: Press Release Manipulation 06:13 Conclusion and Final Thoughts
The Edward Show