E772: LLMs.txt was hyped as the next big thing in SEO - but are AI bots even using it?
I break down fresh research from Adobe’s SEO Strategist, Flavio Longato, that exposes the reality: GPT, Claude, and Perplexity aren’t crawling your LLMs.txt at all.
I’ll share the data, explain why this “AI SEO” tactic is dead on arrival, and reveal two unique strategies that actually work to get your brand into AI search results.
Whether you’re a marketer, SEO, or business owner trying to future-proof your search strategy, this episode is your myth-busting guide to what matters in AI-era SEO.
What you’ll learn: - The hard numbers behind LLMs.txt bot activity (or lack of it) - Why generative engine optimization hype is fading - Two proven ways to get AI to recommend your brand - How press releases and Grok can still move the needle
Tune in now and stop wasting time on tactics AI isn’t even looking at.
⭐️ LLMs.txt - Why Almost Every AI Crawler Ignores it as of August 2025 - https://www.longato.ch/llms-recommendation-2025-august/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction to LLM SEO and LLMs.txt 00:26 The Hype and Reality of LLMs.txt 01:00 Flavio Longato's Study on LLMs.txt 01:26 Key Findings from the Study 02:58 SEO for AI: Parasite SEO 04:01 SEO for AI: Press Release Manipulation 06:13 Conclusion and Final Thoughts
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #generativeengineoptimization #seotips #searchengineroundtable #searchengineland
