The Edward Show The Truth About Backlinks: Why You Don’t Need Hundreds to Rank
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Aug 17, 2025 Backlinks are often overhyped in the world of SEO. The discussion reveals that quality content and user engagement are just as crucial, if not more so, than sheer backlink quantity. It highlights how niche, topical links can outperform broader, high-volume backlinks, especially for specific purchase-intent keywords. The conversation urges businesses to focus on targeted keywords rather than getting lost in a link-building frenzy. Ultimately, SEO success might be more attainable than previously thought, even without hundreds of backlinks.
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Backlinks Matter Most For Competitive Queries
- Backlinks are most important for highly competitive keywords where many sites target the same term.
- In those cases authority (backlinks) helps you outrank similar, well-targeted pages.
New Sites Only Need A Few Links
- New websites need some backlinks to gain initial authority and rank for basic queries.
- You don't need many links to appear for brand and low-volume purchase-intent keywords.
Prioritize Content And Keyword Targeting
- Focus on content and precise keyword targeting instead of obsessing over link quantity.
- Build pages designed to convert users, leads, and customers rather than chasing many backlinks.