The Edward Show

Why Images Might Be Hurting Your SEO (Lessons from 6M Visitors)

5 snips
Aug 20, 2025
Images might not be the SEO boosters we think! Discover how skipping header images can actually enhance user experience at the top of the funnel. Learn the strategic use of visuals on bottom-of-funnel landing pages to maximize conversions. Delve into the future of SEO with AI-generated summaries and the surprising impact of minor design choices on user engagement. This insightful discussion is packed with practical tips for marketers and content creators aiming to scale their traffic significantly.
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ANECDOTE

AI Invest Growth Example

  • Edward describes AI Invest's explosive growth from ~300k to ~5.5M monthly organic visitors in about six weeks.
  • He uses this example to introduce how their pages omit top header images and still scale traffic massively.
INSIGHT

Header Images Can Hurt Top-Of-Funnel UX

  • Edward argues many sites mistakenly place large header images above content, harming fast-answer searcher UX.
  • He highlights AI Invest's articles intentionally avoid heading images to reduce scroll time and speed access to content.
ADVICE

Place Images Beside Titles

  • Do place images to the side of titles rather than as large top-of-page banners to reduce vertical scrolling.
  • Avoid adding above-the-fold media that pushes the main content further down for search visitors.
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