The Edward Show How HubSpot Lost Its SEO Crown - And What You Can Learn
Aug 22, 2025
Once a giant in online search, HubSpot has seen its traffic drop from 24 million clicks to just 4.2 million. Discover why their 'blog about everything' method failed and how focusing on niche topics can lead to stronger, lasting SEO rankings. Hear a compelling case study where one individual outranked the New York Times in minutes! Learn practical steps to establish authority in your niche and reclaim your online presence. The riches truly lie in the niches, and this is how to seize them!
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Topical Authority Drives Organic Traffic
- HubSpot's organic traffic collapsed from 24M to 4.2M monthly Google clicks when it stopped having focused topical authority.
- Broad
Outranking The New York Times Quickly
- Edward outranked the New York Times by publishing a niche-targeted page on an edtech site and submitting it to Search Console.
- The page hit #1 within five minutes because the site had strong topical authority in education.
Double Down On A Single Niche
- Pick a specific niche and double down because niche focus makes ranking faster, easier, and longer-lasting.
- Hold your niche rankings before expanding to other topics to avoid diluted authority.