E778: HubSpot once dominated organic search with 24 million monthly clicks from Google.
Today, that number has plummeted to just 4.2 million - and they have already been overtaken by mere startups.
I break down why HubSpot’s traffic collapsed and the critical role topical authority plays in SEO. You’ll learn: - Why HubSpot’s “blog about everything” strategy backfired - How niche focus gives you faster, stronger, and longer-lasting rankings - A real case study of how I outranked the New York Times in 5 minutes with topical authority - Practical steps to build authority in your niche today
If you’ve ever wondered how to outrank giants in your industry, this is the playbook. Riches are in the niches - here’s how to claim yours.
⭐️ 10-Minute Topical Authority Hack That Took My Page From Invisible to #1 on Google - https://edwardsturm.com/articles/10-minute-seo-hack-that-took-my-page-from-invisible-to-1-on-google/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 HubSpot's Decline in Organic Traffic 01:15 Importance of Topical Authority 01:32 Case Study: Outranking the New York Times 04:47 Building Topical Authority: Practical Tips 07:00 Final Thoughts
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #digitalmarketing #blogging #contentmarketing
