The Edward Show Beating Google with AI SEO, Brand Signals & Obnoxiously Long Titles
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Aug 22, 2025 Join Mike Friedman, SEO strategist since 2003 and founder of Clicked Consulting, as he uncovers the evolving landscape of SEO. He discusses why AI-generated content remains effective yet has its pitfalls. Discover how building a brand can outshine backlinks and the surprising power of long title tags. Mike dives into the significance of press releases for small businesses and explores how Google favors authentic brands, even those utilizing AI. This insightful chat is full of actionable strategies for everyone from startups to seasoned pros!
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AI SEO Is Mostly Traditional SEO
- AI SEO overlaps ~80% with traditional SEO but needs tighter, direct answers for LLMs.
- Structure and writing style must be adapted so models can extract concise facts quickly.
Use Press Releases To Shape Brand Narratives
- Use press releases selectively to control branded narratives in AI overviews and search results.
- Avoid blatant self-praise and ensure press releases are newsworthy to reduce future risk.
Tie Brand Into Every Piece Of Content
- Build and promote your brand; tie brand name into content so LLMs associate brand with services.
- Create an About page and brand guidelines to improve trust and discoverability.