The Edward Show

The #1 SEO Mistake Still Killing Rankings in 2025

19 snips
Aug 14, 2025
Are you making the biggest SEO mistake of 2025? The podcast reveals how prioritizing search engines over actual searcher intent is quietly hurting your rankings. It discusses the subtle yet crucial differences in writing for users versus algorithms. You'll learn how to spot this harmful habit in your content and why modern algorithms demand a shift in mindset. Real-world examples illustrate effective strategies to align your content with user needs, making it essential listening for anyone looking to improve their SEO game.
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INSIGHT

Searchers ≠ Search Engines

  • Writing for search engines differs from writing for searchers and remains a major mistake in 2025.
  • Targeting intent matters: many SEOs write top-of-funnel copy for bottom-of-funnel keywords.
ANECDOTE

Paper Towels And Chairs Example

  • Edward uses the paper towels/chairs example to show obvious mismatch in messaging.
  • He illustrates how bottom-of-funnel searchers already know the need and want brand-specific proof.
ANECDOTE

Maca Powder For Energy Example

  • Edward gives a concrete maca powder example to show intent nuance with the word "for."
  • He demonstrates rewriting copy to prove the brand fits the intent instead of explaining general benefits.
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